Zynga launches Draw Something 2

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Yesterday, during Zynga’s Q1 2013 earning call, CEO Mark Pincus announced the launch of Draw Something 2. The game is available to download for free exclusively on the Apple App Store. An Android version is coming soon.

The first Draw Something was a simple draw-and-guess game where players compete against each other to create pictures based on stimulus words. The game won the award for Best Social Network Game at last night’s Game Developer’s Choice Online Awards ceremony. It was the first time Zynga managed to take home a GDC Online Award, even though its games have been nominated for the past two years.

Draw Something 2 introduces a live feed where players can share, ‘like’ or comment on drawings, and follow friends, artists and celebrities. It also adds a collection of new drawing tools like new patterns, textures and colors.

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CEO Mark Pincus elaborates on Zynga’s transition from web to mobile, announces today’s launch of Draw Something 2

Zynga-LogoIn Zynga’s Q1 2013 earnings call, CEO Mark Pincus’ opening statement  focused on Zynga’s transition from web to mobile. ”Our next opportunities are clearly on mobile,” he says.

Pincus laid out three key concepts for Zynga now and moving forward. He says Zynga is focused on building games, a network and working on profitability.

On the games front, Zynga’s most recently released mobile game, midcore card battler War of the Fallen, is monetizing 15 times higher compared to Zynga’s “With Friends” franchise, Pincus says.

“We’re following a playbook proven on the web to lead on mobile with a disciplined approach. We’re encouraged by early execution,” Pincus says.

Pincus also announced Draw Something 2, the sequel to Omgpop’s hit Pictionary-like drawing game Draw Something, is launching today. The sequel was first revealed in a Tweet by radio and TV personality Ryan Seacrest back in March.

As for Zynga’s network, which consists of 253 million monthly active users (MAU) across all platforms, Pincus says that the company has 65 million MAU on mobile. To demonstrate the power of Zynga’s mobile network, Pincus says word game What’s the Phrase, the company’s only mobile release in Q1, reached the No. 1 spot on the top free iOS apps charts, two days after the company turned on cross-promotion for the game within its network.

“The best way that we can be competitive in the market and positively move customer acquisition is by investing in our network and by better leveraging our large audience,” says Pincus, in the Q&A portion of today’s earnings call.

Since Zynga already has a strong user base on the web, Pincus says Zynga will continue launching cross-platform games that connect web and mobile users, a strategy that has worked for other companies such as King.

Aside from Zynga’s release of What’s the Phrase in the U.S., the company did launch two real-money gaming titles — Zynga Plus Poker (review) and Zynga Plus Casino (review) — in the U.K. in April. Both games are powered by real-money games operator bwin.party.

Later this quarter, Zynga plans to launch a casual title for mobile called Running With Friends, an endless runner game, which has already soft-launched in Canada, and action role-playing game Battlestone, which we reported on at the end of 2012.

Mobile apps news roundup: NARR8 gains monetization feature, Playnomics adds behavioral targeted push messaging service and more

narr8NARR8 gains monetization and auto play features – Motion comics app NARR8 for iPad (review) added a virtual currency called NARRs tokens, which can be used to unlock new episodes from the variety of different content series that are available. Users can acquire NARRs by just using the app as well as by purchasing the currency with real money. NARR8 also added a auto play feature for its motion comic series, which lets users continuously stream content with a one tap. In the future, NARR8 plans to turn its app into a platform, allowing third-party publishers the ability to publish and sell their content through NARR8.

tapjoyTapjoy partners with Popcornflix, launches freemium movie streaming app PopcornflixGold – Mobile advertising and publishing platform Tapjoy partnered with movie streaming service Popcornflix to launch a new mobile app for Android, named PopcornflixGold, that lets users watch movies for free on their mobile devices by engaging with ads. Similarly to a monetization model seen in mobile games, the app allows users to match movies by earning a virtual currency called FlixPoints, which can be earned by interacting with ads from the Tapjoy Marketplace.

Playnomics logo roundupPlaynomics adds behavioral targeted push messaging feature to its PlayRM platform – Predictive analytics company Playnomics added a new behavioral targeted push messaging feature for mobile games to its PlayRM platform. This new feature may increase user engagement for developers by sending targeted, real-time messages to individual players based on in-game behaviors.

gameloftGameloft launches Dungeon Hunter 4 for Android – French mobile game developer Gameloft launched dungeon crawler Dungeon Hunter 4 for Android this week. Click here for our review of the iOS version of the game.

Proletariat logo roundupFormer Zynga Boston employee raises $2.25M for new game studio Proletariat – Seth Sivak, a former lead designer from the defunct Zynga Boston office, raised $2.25 million for his new game studio Proletariat. The raised amount in equity funding appeared in an SEC filing. Proletariat’s first release came back in March, with word game Letter Rush for iOS.

appolicious-logo-roundupAppolicious launches educational app discovery service appoLearning – App discovery service Appolicious launched appoLearning earlier this week, which is a new service geared toward helping parents, teachers and others find the best educational apps for children.

Elite Beat Agents developer iNis’ new mobile game to be published by Zynga

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Zynga’s latest publishing partner is Elite Beat Agents developer iNis, which is getting ready to launch its new mobile title Eden to Green on Zynga’s network.

The game’s story takes place on a world inhabited by sentient plants who find their planet under siege by a group of alien machines. After devastating the planet, the machines begin to get beaten back by a group of plants focused on restoring nature around the world.

iNis is best known in the U.S. for its rhythm game for the Nintendo DS handheld device, Elite Beat Agents, which released in 2006. The developer has worked on other music games since, and even made a couple of forays to smartphones in partnership with Square Enix, with Demon’s Score and Symphonica. But with Zynga’s powerful cross-promotion tools behind it, Eden to Green is likely to make iNis more visible than it’s been in years.

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Former Zynga Austin employee creates mobile studio Team Chaos

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Former Zynga Austin vice president and general manager Andrew Busey is partnering up with mobile developer Chaotic Moon Studios to create Team Chaos, a new mobile gaming startup. The first game from the freshly minted studio is Elements: Broken Lands, a free-to-play collectible card game (CCG) for iOS.

“The rise of CCGs on mobile has been incredible,” Busey tells GameIndustry.biz. “One of our objectives in crafting Elements has been evolving the ease of use and raising the quality level of this genre on mobile. Our past experience building these types of games combined with the amazing advancement in mobile technology has allowed us to build a visually stunning game that is both accessible and deeply strategic.

“I had not planned to do another start-up, but conversations with Chaotic Moon and the pace of mobile gaming advancement got me super excited. This is about passion. We are truly making games that we want to play. And we believe our passion and enthusiasm will result in games that other gamers are going to love playing, too.”

Busey is no stranger to the CCG genre. He was the founder and CEO of social gaming developer Challenge Games, which had previously developed fantasy-themed CCG Duels for Facebook and another game of the same type, Warstorm for Facebook. Zynga acquired Austin-based Challenge Games back in January 2010 for an undisclosed sum of money. Busey and the studio’s 35 employees were the genesis of Zynga’s Austin studio. In October 2012, the Austin studio, which was the studio behind The Ville, saw staff cuts upward of more than 100 employees. Months later, Zynga closed its downtown Austin office, but the remaining employees were relocated to Zynga’s Dallas and North Austin offices.

Chaotic Moon Studios is known for developing apps for clients like Fox, Disney and Marvel. For example, the studio helped Marvel develop its most recent mobile release Marvel Unlimited, a comic subscription service.

Elements: Broken Lands, which features an in-game marketplace for players to buy and sell cards, launched yesterday for iOS, but there’s no mention for release on other platforms yet.

OMGPOP head Dan Porter departs from Zynga, Sean Kelly steps in

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Zynga today announced the departure of Zynga’s New York office general manager Dan Porter, the former CEO and founder of OMGPOP.

Just over a year ago, Zynga acquired New York-based gaming studio OMGPOP for $180 million (with another $30 million earnout), the studio behind hit Pictionary-like mobile title Draw Something.

“Developing and launching games is a team effort, and we’re proud of the great work the Zynga New York team has done with Draw Something 2,,” said Zynga COO David Ko, in a statement. “Our follow up to the original hit is even more social and engaging, and we’re excited to get it into the hands of our players globally. We thank Dan Porter for his efforts in making the Draw Something franchise a success and wish him well in his future endeavors. We’re proud to see talent like Sean Kelly take a bigger leadership role as the Head of our New York studio and lead the team to the global launch of Draw Something 2.”

Sean Kelly, who’s been with the company since 2009, is stepping in for Porter as the head of Zynga’s New York studio. Kelly’s official title is the vice president of mobile and general manager of Zynga New York, reporting to Zynga’s senior vice president of mobile Travis Boatman. Kelly led the launch of CityVille in 2009, which grabbed 100 million players worldwide in less than 30 days, as well as the launch of Running with Friends FarmVille, Dream Zoo, Dream PetHouse, CityVille Hometown and Zynga Poker.

Zynga recently revealed Draw Something 2, the sequel to Draw Something, in a tweet from TV and radio personality Ryan Seacrest. The game has soft-launched in Sweden, but no official worldwide release date has been announced yet.

Ryan Seacrest reveals, Zynga confirms, Draw Something 2

Television personality Ryan Seacrest today revealed the existence of Draw Something 2, the sequel to OMGPOP’s runaway mobile success Draw Something.

Seacrest, best known for hosting Fox’s long-running television show American Idol, Seacrest posted the following image to his Twitter account today.image001

Zynga VP and OMGPOP CEO Dan Porter was quick to confirm Seacret’s claim that the public was checking out some legit Draw Something 2 artwork, responding with the game’s official logo.

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Zynga’s acquisition of OMGPOP made some serious headlines last year, especially since the deal was reportedly worth somewhere around $200 million. Zynga’s staying mum on exactly what kind of new features the game will contain, or even when it will release, but Porter’s comment implies Draw Something 2 will continue to leverage social networks so players have more ways to share their images (something that users have long been clamoring for).

Seacrest and Draw Something have long been associated with one another, especially following the revelation that Seacrest was producing a Draw Something-themed gameshow for CBS.

What will be interesting to see is how Zynga handles Draw Something after its sequel is launched. AppData estimates the game still has over 5 million monthly active users, and those are only the users who connect the game to their Facebook accounts.

Mobile apps news roundup

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Zynga launches What’s the Phrase – Social games giant Zynga announced the launch of What’s the Phrase on iOS. As its title suggests, What’s the Phrase is a word game which invites players to guess and complete well-known phrases. Phrases are pulled from different categories geared towards different ages and interests like Internet Memes and TV Shows. You can download the game for free here.

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Google Maps 1.1 adds better local search, contacts – Google’s Maps app for iPhone updated to version 1.1, allowing users to find directions to people in their Google contacts. Users can now also search for businesses that are near them like bars, theaters and more. You can get Google Maps for iPhone here.

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Sony sells its shares of DeNA – Sony announced it has entered into a contract to sell all its shares (17,722,500) of Japanese mobile games company DeNA. The sale will  net Sony $437 million in profits. Sony says that the sale is meant to “strengthen its corporate structure.”

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Sega announces Sonic Dash – Games publisher and developer Sega announced Sonic Dash, a new endless runner game featuring its iconic mascot Sonic the Hedgehog. Players will be able to choose Sonic or one of his friends as they run down Seaside Hill, collecting rings and unlocking power-ups. Players can also compare their best time with friends with the game’s leaderboards. The game is available to download from the iTunes App Store for $1.99 here. Look forward to our review on Inside Social Games.

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Glu launches Samurai vs. Zombies Defense 2 – Mobile game developer and publisher Glu announced the launch of Samurai vs. Zombies Defense 2, the sequel to Glu’s hit strategy defense game. Samurai vs. Zombies Defense 2 adds new weapons, defenses, and magical abilities for each unit. You can download the game for free from Google Play or the iTunes App Store.

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Telly launches version 2.0 – Video discovery app for iPhone Telly updated to version 2.0. Among the new features is group video sharing, which allows users to share discovered or created videos with specific friends and engage in conversation via chat or reply videos. Telly claims that 36 percent of those who have downloaded Telly’s iOS app return to it monthly, with 55 percent returning on Android each month. You can download and discover more of Telly’s new features here.

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Hothead Games launches Rivals at War — Game developer Hothead announced the launch of Rivals at War, or RAW, a turn-based tactical game. Players choose from six unit types, equip them with special gear, and then deploy them in one of four different battle scenarios, each with a unique look rendered in 3D. The game is available to download for free from the iTunes App Store and Google Play.

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MyPermissions secures $1M in funding – MyPermissions, a tool which helps users control and secure personal information on their mobile device, announced it has raised $1 million in a round of funding. The round was led by lool Ventures, 500 Startups and 2B Angels, with participation by Plus Ventures and Robby Hilkowitz. The Israeli company will use the investment to expand its product offering and accelerate the growth of its user base worldwide.

Infographic: Average app dev makes 90,000, puts in 40 hour weeks

Programming-related fields practically invented the terms “crunch time” and “non-traditional work hours”, but a new infographic from Wix argues that the new app economy is a kinder, gentler tech field with room for growth.WixAppEconomy250

It says the average app developer gets $90,000 annual and puts in between 37 and 40 hours a week. App developers have created 466,000 jobs since apps became mainstream five years ago.

We’re assuming that the data here leans towards developers within an established or corporate company. It may be another sign that the era of the lone programmer sitting in her proverbial garage is closing.

Wix also provides argument for the five primary app markets: Android, Chrome, Facebook, iOS and, of course, Wix. For Android, it argues that Google is on track to have one-million active apps faster than Apple, and Google’s Chrome has more than a third of the web browser market. Facebook has its billion users, still making it worth exploring despite the many hiccups of one-time leaders like Zynga.

The interesting nuggets here are in the analysis of both iOS and of Wix itself. Starting right now, the iPad app market is expected to grow 35 percent annually, adding serious room for growth. As far as the productivity-focused Wix App Market, it argues that it has the best of both worlds: an audience of 30 million SMBs with less competition than other platforms.

The full infographic is after the jump.

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Puzzle & Dragons reaches 7 million downloads, GungHo now more valuable than Zynga

Japan’s top grossing free-to-play mobile game Puzzle & Dragons for iOS and Android reached seven million registered users.Puzzle & Dragons app icon

From game company GungHo Online, most famously known for Ragnorok Online, Puzzle & Dragons reached the user milestone on Jan. 18. Industry watcher Dr. Serkan Toto noted that TV ad spots contributed to helping the puzzle and RPG hybrid title acquire users.

Puzzle & Dragons, which released in Japan for iPhone in February 2012 and for Android in September 2012, launched in the U.S. for iPhone in November 2012 and for Android in December 2012.

GungHo’s market cap stands at 207.1 billion yen, translating to $2.3 billion. In comparison, Zynga’s market cap, as of writing this story, stands at $2.1 billion.

Almost a year since release in Japan, Puzzle & Dragons is still pulling in a lot of money. According to our traffic tracking service AppData, in Japan, Puzzle & Dragons is the No. 1 app on both the top grossing iPhone and iPad charts.GungHo stock

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