Apple gains platform market share, Android and iOS combines for 91% of smartphone user base

ComScore logoAlthough Google’s Android operating system remained the top smartphone platform, Apple once again gained market share, according to ComScore’s March 2013 Mobile Subscriber Market Share report. Also, the Android OS and Apple’s iOS combined for 91 percent of the U.S. smartphone user base of 136.7 million.

During the three month period from the end of December 2012 to the end of March 2013, the smartphone market penetration was up 9 percent to 58 percent, translating to 136.7 million users owning smartphones, with 71.1 million users who own Android smartphones and 53.5 million who own iPhones.ComScore top smartphone OEMs March 2013

The Reston, Va.-based analytics firm reported that Apple claimed the No. 1 spot as the top smartphone original equipment manufacture (OEM) with 39 percent — up 2.7 percent — of the U.S. smartphone OEM market share. Samsung nabbed the No. 2 position with a 21.7 percent market share, up 0.7 percent. Keep in mind that it won’t be another month or two before Samsung’s market share sees an effect from the recently launch Samsung Galaxy S4. Rounding out the bottom of the top smartphone OEMs chart was HTC with a 9 percent market share, Motorola with 8.5 percent and LG with 6.8 percent.

As per usual, the Android OS was the top smartphone platform with 52 percent market share, down 1.4 percent. Apple’s platform share rose once again, increasing 2.7 percent to 39 percent. BlackBerry came in at No. 3 with 5.2 percent share, falling 1.2 percent. Microsoft’s Windows Phone OS increased 0.1 percent to 3.0 percent and Accenture’s Symbian OS dropped 0.1 percent to 0.5 percent.ComScore top smartphone platforms March 2013

Apple increases lead as top U.S. smartphone manufacturer, Google’s platform market share falls again

ComScore logoOnce again, Apple increased its lead as the top original equipment manufacturer, while Google’s platform market share fell for a second month in a row, according to ComScore’s February 2013 Mobile Subscriber Market Share report.

Among the top smartphone OEMs, Apple held a 38.9 percent share of the U.S. mobile market, up 3.9 percent during a three-month period from November 2012 to February 2013. Samsung held down the No. 2 spot with a 21.3 percent market share, up 1 percent. With the imminent release of the Samsung Galaxy S4, the South Korean company’s market share could increase further in the coming months. HTC’s OEM market share dropped by 1.7 percent to 9.3 percent, but the launch of its HTC First handset on April 12, the first smartphone with Facebook Home baked into a device’s operating system, could turn around the company’s market share in the future. Motorola as well as LG saw its market share drop to 8.4 percent and 6.8 percent, respectively.ComScore February 2013 top smartphone OEMs

According to the analytics firm, 133.7 million U.S. citizens own smartphones, which translates to a mobile market penetration of 57 percent, up 8 percent since the three month average period ending February 2013.

Platform-wise, Google’s market share among the top smartphone platforms inches even closer to falling below 50 percent, dropping 2 percent from November 2012 to February 2013 to 51.7 percent. Apple, on the other hand, is closing the gap on Google, increasing its market share by 3.9 percent to 38.9 percent. BlackBerry, which probably hasn’t felt the full effect of the BlackBerry 10 OS and BlackBerry Z10 device releases yet, saw its market share fall 1.9 percent to 5.4 precent. Microsoft added 0.2 percent to its marketshare from 3 percent in November 2012 to 3.2 percent in February 2013. Lastly, Symbian’s market share remained stagnant at 0.5 percent.comscore-february-2013-top-smartphone-platforms

Apple increases lead as top smartphone manufacturer

ComScore logoApple continues to increase its lead as the top smartphone manufacturer over the South Korean-based conglomerate Samsung, according to ComScore’s latest Mobile Subscriber Market Share report.

Apple’s market share among the top smartphone manufactures increased 3.5 percent to 37.8 percent from Oct. 2012 to Jan. 2013. No. 2 ranked Samsung also grew its market share by 1.9 percent from 19.5 percent to 21.4 percent over the the three-month period. Taiwan-based HTC’s smartphone OEM market share declined 1.7 percent to 9.7 percent, Motorola fell 1.4 percent to 8.6 percent and LG slightly increased its share by 0.3 percent to 7.0 percent.ComScore top smartphone OEMs January 2013

Smartphone market penetration was up 7 percent since October 2012, which now stands at 55 percent, translating to 129.4 million people in the U.S. owning smartphones. Google’s Android platform continued to hold more than 50 percent of the smartphone platform market share, although it’s share was down 1.3 percent from 53.6 percent of handsets running Android to 52.3 percent of handsets. Apple’s iOS platform showed the most growth, adding 3.5 percent to its market share from 34.3 percent to 37.8 percent. BlackBerry saw its market share decline 1.9 percent to 5.9 percent. Microsoft’s market share came in second to last, with a marginal decrease of 0.1 percent to 3.1 percent, and Symbian also fell 0.1 percent for a 0.5 percent share of handsets running Accenture’s operating system.ComScore top smartphone platforms January 2013

ComScore: Apple remains top smartphone manufacturer, Samsung shows most growth

Although Apple remained the top smartphone OEM, Samsung showed the most growth, moving the needle 2.3 percent for a 21 percent share of the smartphone OEM market, according to ComScore’s new Mobile Subscriber Market Share report.ComScore logo

The Reston, Va.-based analytics company reported that Apple once again took the top spot among smartphone OEMs, with a 36.3 percent share of the U.S. smartphone market, up two percent from Sept. 2012. Samsung, which ranked second, showed the most growth, up 2.3 percent to 21 percent. Taiwan-based HTC’s smartphone OEM market share dropped 1.8 percent to 10.2 percent. Microsoft was the other OEM to show a drop, falling 0.7 percent to 9.1 percent. Finally, LG grew 0.5 percent, grabbing a 7.1 percent share of the smartphone OEM market.

The U.S. continued to show no signs of slowing down when it came to smartphone ownership, with 125.9 million people owning smartphones, up five percentfrom Sept. 2012 to Dec. 2012. As expected, more than half of those handsets people own in the U.S. ran Google’s Android platform. Android phones racked up 53.4 percent of the smartphone market share, up 0.9 percent. To no one’s surprise, Apple was the second leading smartphone platform, showing a 2 percent increase in market share to 36.3 percent. BlackBerry, which recently lifted the lid off BlackBerry 10 and changed its name from RIM to BlackBerry, saw a 2 percent decline in its platform market share to 6.5 percent. Lastly, Microsoft’s market share fell 0.7 percent and Symbian remained the same with a 0.6 percent share.ComScore top smartphone OEMs February 2013ComScore top smartphone platforms

Samsung, Apple dominate OEM market

Samsung is once again the top mobile original equipment manufacture (OEM), with a 26.9 percent market share, a positive swing of 1.2 percent, says ComScore.

According to the company’s latest Mobile Subscriber Market Share report, Apple held down the No. 2 spot for the second consecutive time since claiming the spot from LG in ComScore’s last report, with a 18.5 percent market share, up 1.4 percent. The bottom three spots of the top five were rounded out by LG with 17.5 percent share, Motorola with 10.4 percent and HTC with 5.9 percent.ComScore top mobile OEMs November 2012

123.3 million people in the U.S. owned smartphones, which translates to a six percent gain in U.S. mobile market penetration, moving the needle from 51.9 percent to 53 percent since the end of August.

Google Android also remained the top smartphone platform, accounting for 53.7 of the market, up 1.1 percent. Behind the Seoul-headquartered corporation is Apple, which grabbed 35 percent, up 0.7 percent. RIM continues to lose traction, with a 1.0 percent loss, but not as big as last month’s drop of 1.7 percent. Microsoft came in fourth with a 0.6 percent loss and Symbian with a 0.2 percent loss.

ComScore surveyed more than 30,000 mobile subscribers in the U.S. during a three-month period from the end of August 2012 to the end of November 2012.

ComScore top smartphone platforms November 2012

ComScore: Apple reaches No. 2 rank for the first time among top mobile OEMs

For the first time, Apple ranked second on ComScore’s top mobile OEMs chart, with 17.8 percent marketshare — up 1.5 percent — according to the company’s latest Mobile Subscriber Market Share report.ComScore Top Mobile OEMs October 2012

From July to October 2012, the Reston, Va.-based analytics company reported that Samsung remained the No. 1 OEM, with a 26.3 percent market share, up 0.7 percent since July. LG, which previously held the second spot, dropped to the No. 3 OEM, with a 17.6 percent share of the market. The bottom two smartphone manufacturers were Motorola at 11 percent and HTC at six percent.

Up by 6 percent, 121.3 million people in the U.S. owned smartphones, resulting in 51.9 percent mobile market penetration during the three month period from July to October. On the platform side, Android held its crown as the top platform, with 53.6 percent of the smartphone market share, a gain of 1.4 percent since July. Apple came in second once again with 34.3 percent, with a 0.9 percent share increase. RIM came in third with 7.8 percent market share. Microsoft and Symbian made up the final two spots with 3.2 percent and 0.6 percent, respectively.ComScore Top Smartphone Platforms October 2012

ComScore: Smartphone penetration crosses 50 percent threshold for the first time

Up eight percent since June, smartphone penetration has reached 51.0 percent, with 119.3 million U.S smartphones users, according to ComScore’s latest Mobile Subscriber Market Share report. From June to September 2012, ComScore reported that Apple’s market share among smartphone platforms had the largest lift at 1.9 percent to 34.3 percent. Android jumped by 0.9 percent to 52.5 percent.comScore Reports September 2012 U.S. Mobile Subscriber Market Share Top Smartphone Platforms

Once again Apple was the fastest growing platform in the smartphone market, moving from 32.4 percent in June to 34.3 percent in September, despite Google remaining the top platform with 52.5 percent of the smartphone market share.

Samsung remained the top mobile OEM in the U.S., up 0.4 percent. Apple’s 17.5 percent market share, up 2.1 percent, moves the manufacturer even closer to the second place, OEM LG, with 17.7 percent market share, down 1.1 percent. The other two Android manufacturers, Motorola and HTC, both fell with Motorola down 0.8 percent to 10.9 percent market share and HTC down a 0.2 percent to 6.2 percent.comScore Reports September 2012 U.S. Mobile Subscriber Market Share Top Mobile OEMs

Nearly half of smartphone consumers make digital purchases — Millennial Media

A comScore study commissioned by Millennial Media finds that outside of paid app downloads digital purchases of entrainment rank highest, with 47 percent of smartphone consumers having bought a movie, TV show, music or e-book.

Clothing or accessories came in at second place with 37 percent having made such a purchase (more about mobile apparel shopping here), while tickets for movies, concerts, theater or sporting events came in at third place with 35 percent.

When asked why they made the purchase using a mobile phone instead of online or in person, 63 percent of participants listed on-the-go convenience as their most important reason.

The study also found that the amount of entertainment content accessed on mobile devices increased by 82 percent from December 2010 to December 2011. Smartphone ownership during that time increased by 55 percent, meaning that not only are there new smartphone users accessing content, but a growing appetite for entertainment among existing users as well.

They study goes on to argue, citing specific mobile marketing campaigns, that entertainment companies need to promote their products on mobile devices to keep up with an audience that is increasingly spending more time consuming media on mobile devices.

The findings are naturally in line with Millennial Media’s interests and the services they provide, but we have heard similar reports from different sources. Most recently, Asian media streaming service provider Crunchyroll told us not only that they see tens of millions of accesses from mobile devices every month, but that the mobile sessions are two to three times longer.

You can read Millennial Media’s full study here.

Android Surpasses Apple’s iOS in Smartphone Platform Market Share, comScore Reports

Android just pulled ahead of Apple in market share among smartphone platforms last fall, according to comScore.

The metrics firm estimated that Google grabbed 26 percent of the U.S.’s 61.5 million smartphone subscribers in November 2010. That’s up 6.4 percent from three months earlier. In contrast, Apple’s iOS held steady at about 25 percent while the other platforms, including RIM, Microsoft and Palm declined.

comScore’s statistics stand in contrast to rival firm Nielsen’s, which reported earlier this week that Apple still holds the top spot among smartphone OSs even though Android is catching up quickly.

Android also helped Samsung extend its lead over other manufacturers, boosting its share to 24.5 percent from 23.6 percent three months earlier. The other device makers, LG, Motorola, RIM and Nokia, all declined. In fact, mobile analytics firm Flurry had an informative post yesterday about how Samsung’s wave of devices supporting the Google OS has grabbed the device maker a quarter of the Android market.

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