Mobile Apps now on AdWords and some mobile apps via AdMob network

Starting today, AdWords advertisers now have access to over 350 million mobile devices and certain mobile apps through the AdMob network.

Announced on Google’s mobile ads blog, the new integration with the AdMob network allows advertisers access to mobile app inventory directly form the AdWords interface. Advertisers can create and manage mobile ad campaigns that span the 300,000+ mobile apps in AdMob’s current network, which now reaches 23 countries. Advertisers can also target specific models of mobile devices or a particular manufacturer. This is in addition to existing AdWords functionality that allows advertisers to target by WiFi, operating system or operator.

Google acquired AdMob in 2010 for $750 million. The company was founded in 2006 by Omar Hamoui, who set out to consolidate the fragmented mobile web environment through tools and advertising solutions designed to target highly engaged consumers on mobile devices.

AdMob’s Ad Requests Quadruple in One Year to 2 Billion Per Day

AdMob, the mobile advertising network Google acquired more than a year ago, reported that it’s now seeing 2 billion ad requests per day. That’s up fourfold from a year ago and 30 times what it was three years ago.

Although we hear that AdMob’s advertising revenue pales in comparison to mobile search ad revenue, the unit says its seeing strong growth internationally with nine countries making more than 1 billion requests a month.

Asia, which is seeing a “Cambrian explosion” of Android devices, is AdMob’s fastest-growing region. Requests are up more than five-fold from there, while they’re up more than fourfold from Western Europe. The number of unique Android and iOS devices making requests has also nearly doubled over the last six months to 100 million.

AdMob did not release statistics on fill rates or CPMs so it’s hard to say how much more profitable the unit is compared to a year ago.

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