Magpi Launches Version 2.0 of Mobile Data Collection Platform

magpi 650

Magpi, formerly DataDyne, has announced the launch of Magpi 2.0, its platform for creating form-based mobile apps and outgoing SMS and voice messages. While the data-collection company is widely used by global health and international development companies, this release sees the company turning its focus to commercial markets. Using Magpi 2.0, companies can not only save time via digital, rather than pen-and-paper data collection, but will also reduce their environmental impact by using less paper.


Apple gains platform market share, Android and iOS combines for 91% of smartphone user base

ComScore logoAlthough Google’s Android operating system remained the top smartphone platform, Apple once again gained market share, according to ComScore’s March 2013 Mobile Subscriber Market Share report. Also, the Android OS and Apple’s iOS combined for 91 percent of the U.S. smartphone user base of 136.7 million.

During the three month period from the end of December 2012 to the end of March 2013, the smartphone market penetration was up 9 percent to 58 percent, translating to 136.7 million users owning smartphones, with 71.1 million users who own Android smartphones and 53.5 million who own iPhones.ComScore top smartphone OEMs March 2013

The Reston, Va.-based analytics firm reported that Apple claimed the No. 1 spot as the top smartphone original equipment manufacture (OEM) with 39 percent — up 2.7 percent — of the U.S. smartphone OEM market share. Samsung nabbed the No. 2 position with a 21.7 percent market share, up 0.7 percent. Keep in mind that it won’t be another month or two before Samsung’s market share sees an effect from the recently launch Samsung Galaxy S4. Rounding out the bottom of the top smartphone OEMs chart was HTC with a 9 percent market share, Motorola with 8.5 percent and LG with 6.8 percent.

As per usual, the Android OS was the top smartphone platform with 52 percent market share, down 1.4 percent. Apple’s platform share rose once again, increasing 2.7 percent to 39 percent. BlackBerry came in at No. 3 with 5.2 percent share, falling 1.2 percent. Microsoft’s Windows Phone OS increased 0.1 percent to 3.0 percent and Accenture’s Symbian OS dropped 0.1 percent to 0.5 percent.ComScore top smartphone platforms March 2013

Apple increases lead as top U.S. smartphone manufacturer, Google’s platform market share falls again

ComScore logoOnce again, Apple increased its lead as the top original equipment manufacturer, while Google’s platform market share fell for a second month in a row, according to ComScore’s February 2013 Mobile Subscriber Market Share report.

Among the top smartphone OEMs, Apple held a 38.9 percent share of the U.S. mobile market, up 3.9 percent during a three-month period from November 2012 to February 2013. Samsung held down the No. 2 spot with a 21.3 percent market share, up 1 percent. With the imminent release of the Samsung Galaxy S4, the South Korean company’s market share could increase further in the coming months. HTC’s OEM market share dropped by 1.7 percent to 9.3 percent, but the launch of its HTC First handset on April 12, the first smartphone with Facebook Home baked into a device’s operating system, could turn around the company’s market share in the future. Motorola as well as LG saw its market share drop to 8.4 percent and 6.8 percent, respectively.ComScore February 2013 top smartphone OEMs

According to the analytics firm, 133.7 million U.S. citizens own smartphones, which translates to a mobile market penetration of 57 percent, up 8 percent since the three month average period ending February 2013.

Platform-wise, Google’s market share among the top smartphone platforms inches even closer to falling below 50 percent, dropping 2 percent from November 2012 to February 2013 to 51.7 percent. Apple, on the other hand, is closing the gap on Google, increasing its market share by 3.9 percent to 38.9 percent. BlackBerry, which probably hasn’t felt the full effect of the BlackBerry 10 OS and BlackBerry Z10 device releases yet, saw its market share fall 1.9 percent to 5.4 precent. Microsoft added 0.2 percent to its marketshare from 3 percent in November 2012 to 3.2 percent in February 2013. Lastly, Symbian’s market share remained stagnant at 0.5 percent.comscore-february-2013-top-smartphone-platforms

Apple increases lead as top smartphone manufacturer

ComScore logoApple continues to increase its lead as the top smartphone manufacturer over the South Korean-based conglomerate Samsung, according to ComScore’s latest Mobile Subscriber Market Share report.

Apple’s market share among the top smartphone manufactures increased 3.5 percent to 37.8 percent from Oct. 2012 to Jan. 2013. No. 2 ranked Samsung also grew its market share by 1.9 percent from 19.5 percent to 21.4 percent over the the three-month period. Taiwan-based HTC’s smartphone OEM market share declined 1.7 percent to 9.7 percent, Motorola fell 1.4 percent to 8.6 percent and LG slightly increased its share by 0.3 percent to 7.0 percent.ComScore top smartphone OEMs January 2013

Smartphone market penetration was up 7 percent since October 2012, which now stands at 55 percent, translating to 129.4 million people in the U.S. owning smartphones. Google’s Android platform continued to hold more than 50 percent of the smartphone platform market share, although it’s share was down 1.3 percent from 53.6 percent of handsets running Android to 52.3 percent of handsets. Apple’s iOS platform showed the most growth, adding 3.5 percent to its market share from 34.3 percent to 37.8 percent. BlackBerry saw its market share decline 1.9 percent to 5.9 percent. Microsoft’s market share came in second to last, with a marginal decrease of 0.1 percent to 3.1 percent, and Symbian also fell 0.1 percent for a 0.5 percent share of handsets running Accenture’s operating system.ComScore top smartphone platforms January 2013

ComScore: Apple remains top smartphone manufacturer, Samsung shows most growth

Although Apple remained the top smartphone OEM, Samsung showed the most growth, moving the needle 2.3 percent for a 21 percent share of the smartphone OEM market, according to ComScore’s new Mobile Subscriber Market Share report.ComScore logo

The Reston, Va.-based analytics company reported that Apple once again took the top spot among smartphone OEMs, with a 36.3 percent share of the U.S. smartphone market, up two percent from Sept. 2012. Samsung, which ranked second, showed the most growth, up 2.3 percent to 21 percent. Taiwan-based HTC’s smartphone OEM market share dropped 1.8 percent to 10.2 percent. Microsoft was the other OEM to show a drop, falling 0.7 percent to 9.1 percent. Finally, LG grew 0.5 percent, grabbing a 7.1 percent share of the smartphone OEM market.

The U.S. continued to show no signs of slowing down when it came to smartphone ownership, with 125.9 million people owning smartphones, up five percentfrom Sept. 2012 to Dec. 2012. As expected, more than half of those handsets people own in the U.S. ran Google’s Android platform. Android phones racked up 53.4 percent of the smartphone market share, up 0.9 percent. To no one’s surprise, Apple was the second leading smartphone platform, showing a 2 percent increase in market share to 36.3 percent. BlackBerry, which recently lifted the lid off BlackBerry 10 and changed its name from RIM to BlackBerry, saw a 2 percent decline in its platform market share to 6.5 percent. Lastly, Microsoft’s market share fell 0.7 percent and Symbian remained the same with a 0.6 percent share.ComScore top smartphone OEMs February 2013ComScore top smartphone platforms

Samsung, Apple dominate OEM market

Samsung is once again the top mobile original equipment manufacture (OEM), with a 26.9 percent market share, a positive swing of 1.2 percent, says ComScore.

According to the company’s latest Mobile Subscriber Market Share report, Apple held down the No. 2 spot for the second consecutive time since claiming the spot from LG in ComScore’s last report, with a 18.5 percent market share, up 1.4 percent. The bottom three spots of the top five were rounded out by LG with 17.5 percent share, Motorola with 10.4 percent and HTC with 5.9 percent.ComScore top mobile OEMs November 2012

123.3 million people in the U.S. owned smartphones, which translates to a six percent gain in U.S. mobile market penetration, moving the needle from 51.9 percent to 53 percent since the end of August.

Google Android also remained the top smartphone platform, accounting for 53.7 of the market, up 1.1 percent. Behind the Seoul-headquartered corporation is Apple, which grabbed 35 percent, up 0.7 percent. RIM continues to lose traction, with a 1.0 percent loss, but not as big as last month’s drop of 1.7 percent. Microsoft came in fourth with a 0.6 percent loss and Symbian with a 0.2 percent loss.

ComScore surveyed more than 30,000 mobile subscribers in the U.S. during a three-month period from the end of August 2012 to the end of November 2012.

ComScore top smartphone platforms November 2012

iOS leads the pack in eCPM, traffic, revenue on Opera’s mobile ad platform, iPad average eCPM of $4.42

Once again Apple’s iOS is the most lucrative platform on Opera’s mobile ad platform, with an average eCPM (effective cost per thousand impressions) of $1.64, according to the web browser maker’s Q3 2012 State of Mobile Advertising report.

The Oslo, Norway-headquartered company’s mobile ad platform, which touts itself as world’s leading mobile ad platform, serves more than 10,000 mobile sties and apps and delivers more than 40 billion ad impressions per month.Opera eCPM Q3 2012

Platforms below iOS’s eCPM of $1.64, which was 25 percent more than the worldwide average of $1.31 eCPM, was RIM at $1.06, Android at $0.88 and Nokia’s Symbian OS at $0.37.

In terms of traffic and revenue, iOS devices accounted for 46.37 percent of total ad traffic and 58.40 percent of revenue. Android made up 25.66 percent of traffic for Opera and 16.79 percent of revenue, which are traffic and revenue percentages that are far fewer than that of Apple’s suite of iOS devices. Microsoft’s Windows Phone devices, which were shoehorned into “Other,” represented 20.04 percent of traffic and 19.67 percent of revenue, with an eCPM of $1.28.Opera OS share Q3 2012

At the Masters of Monetization session at this week’s Appnation event in San Francisco, Mahi De Silva, executive vice president, consumer mobile for Opera, said despite there being more Android devices than iOS in the ecosystem, people use more apps on iOS than Android. He added that advertisers want an audience they can reach and it’s easier to integrate ads on iOS versus Android, so advertisers tend to favor iOS.

The iPad remained the most lucrative Apple device ($3.96 eCPM in Q2 2012), averaging $4.42 eCPM, which is more than double the eCPM of the iPhone at $1.48 and more than triple the eCPM of the iPod Touch at $0.82.

“If you look at some of the big media companies, on iPad they are getting CPMs they never saw on the desktop because of the rich-media experience on the device,” said De Silva at Appnation.

Between mobile apps and web, apps grabbed the two-thirds majority of advertising dollars, generating 73 percent of revenue for Opera. The remainder of ad revenue came from mobile web.

Publisher category-wise, the business, finance and investing category generated the most revenue per impression compared to other publisher categories while the sports category displayed the most growth.

Opera took a closer look at the U.K., one of its best performing regions, in this report. Surprisingly, BlackBerry traffic in the U.K. is almost four times higher than BlackBerry traffic in the U.S., with 14 percent of total traffic in the U.K. coming from RIM devices compared to 4.40 percent in the U.S. Also, publisher categories the U.K. favored include the arts and entertainment and the health, fitness and self help categories.Opera U.K. impressions Q3 2012

Publishers using Opera’s mobile ad platform include Pandora, Shazam, and CBS, and some advertisers include Samsung, Walmart and American Express.

Data for this report was collected from Opera’s subsidiaries including AdMarvel, Mobile Theory, and 4th Screen Advertising, three mobile advertising companies it purchased for upward of $100 million in total.

Opera says it remains on track to generate more than $400 million for mobile publishers in 2012, which is a large increase over 2011 when it generated $240 million.

ComScore: Apple reaches No. 2 rank for the first time among top mobile OEMs

For the first time, Apple ranked second on ComScore’s top mobile OEMs chart, with 17.8 percent marketshare — up 1.5 percent — according to the company’s latest Mobile Subscriber Market Share report.ComScore Top Mobile OEMs October 2012

From July to October 2012, the Reston, Va.-based analytics company reported that Samsung remained the No. 1 OEM, with a 26.3 percent market share, up 0.7 percent since July. LG, which previously held the second spot, dropped to the No. 3 OEM, with a 17.6 percent share of the market. The bottom two smartphone manufacturers were Motorola at 11 percent and HTC at six percent.

Up by 6 percent, 121.3 million people in the U.S. owned smartphones, resulting in 51.9 percent mobile market penetration during the three month period from July to October. On the platform side, Android held its crown as the top platform, with 53.6 percent of the smartphone market share, a gain of 1.4 percent since July. Apple came in second once again with 34.3 percent, with a 0.9 percent share increase. RIM came in third with 7.8 percent market share. Microsoft and Symbian made up the final two spots with 3.2 percent and 0.6 percent, respectively.ComScore Top Smartphone Platforms October 2012

Nokia confirms more than 1 million Lumia Windows Phones sold, posts $1.4 billion loss

Nokia’s holiday quarter results confirmed what many analysts had forecast — the company has sold more than 1 million Lumia Windows Phones. However, even with a growing Windows Phone market and a quarterly platform support payment of more than $250 million from Microsoft, the company still posted a $1.4 billion loss for the fourth quarter.

Although we know that many members of our community develop mostly for Android or iOS, we’re following the Nokia-Microsoft partnership closely in 2012 because this it the make-or-break year when a third notable platform might emerge. The newest Lumia devices have come out with favorable reviews and there could be more pick-up, particularly in the emerging markets where Nokia has a strong presence.

In the fourth quarter, Nokia sold 19.6 million smartphones, a drop of 31 percent compared to the fourth quarter of 2010, when the device maker shifted 28.6 million smartphones. Year-over-year, the company’s operating profit was down 81 percent and the company’s operating margin dropped from 12.7 percent in the fourth quarter of 2010 to just 3.4 percent in the same period in 2011. Feature phone volume was down only slightly, with the company reporting fourth quarters sales of 93.9 million units, a one percent drop over 2010’s numbers.

What Nokia did emphasize was sales of Windows Phone devices. The company has sold more than 1 million Lumia 710 and 800 devices, which bodes well for the sales prospects of its highly anticipated Lumia 900 handset. On Jan. 25 Nokia announced it would be pricing the 4G handset at $99, an aggressive strategy that will make it one of the most affordable LTE smartphones on the market.

The move will make the Lumia 900 significantly cheaper than Apple’s iPhone 4S and new Android phones like Samsung’s Galaxy S, both of which cost typically $199 with a two year agreement. Nokia also revealed it will be making Windows Phone devices available in the fast growing Chinese and Latin American markets in the first half of 2012.

By comparison, in its holiday quarter, Apple reported it has sold 37.04 million iPhones, helping to propel the company to a record setting $46.3 billion in revenues.

Mobile App Roundup: Symbian, Windows Phone and the Kindle Fire

The Most Used Smartphone OS in the World is Symbian – Nokia’s Symbian operating system was the most popular smartphone OS in 2011, according to a report from StatCounter. The OS, used mainly on lower-end smartphones that are popular in South America, Africa and Asia accounted for 33.5 percent of the global market. Apple’s iOS was second with a 22.6 percent share, Android followed with 21.7 percent and BlackBerry’s share declined to 7.6 percent.

Samsung Most Popular Phone Manufacturer in US, Apple Gains Ground - According to ComScore’s latest U.S. Mobile Subscriber Market Share report, Samsung is the most popular OEM. In the past three months the manufacturer has increased its market share by 0.3 percent and now accounts for 25.6 percent of all mobile phones. In the same period of time Apple gained ground, increasing its market share by 1.4 percent to capture 11.2 percent of the handset market.

Christmas Day Boosts Mobile Shopping - Christmas Day was a busy day for shoppers according to IBM. The volume of online shopping conducted on the holiday jumped 16.4 percent year-on-year, with mobile device purchases rising more than 170 percent year-on-year. The most popular mobile device used to make online purchases was the iPad, accounting for 7 percent of the holiday sales.

Windows Phone Marketplace Passes 50,000 Apps – The Windows Phone marketplace is now adding new apps at a rate of 265 a day, according to All About Windows Phone. The market began the year with less than 10,000 apps, and has now published a total of 50,126 apps — an achievement that took it just under 14 months. By comparison the Android took 19 months to pass the 50,000 app mark, Blackberry 26 months and Apple 12 months.

Chillingo Moves to Windows Phone – EA’s mobile game publisher Chillingo has released its first game for the Windows phone marketplace, Spider Jack. The game is also available both on iOS and Android for $0.99.

HP Tried to Sell webOS for $1.2 Billion - VentureBeat is reporting that HP tried and failed to sell its assets in Palm and the webOS operating system for $1.2 billion dollars, an offer that was turned down by Amazon, Intel, Samsung and Facebook. HP eventually made webOS open source.

Christmas Was Big for the Kindle Fire – While it did not provide an exact number of units sold, Amazon has revealed that the Kindle Fire was the most gifted and most wished for product in its store this Christmas, and it was the top selling product in the UK, France, Spain and Italy. Earlier in the year the retailer boosted its suppliers orders for the tablet.

[Funding] Just.Me Nets $2.7 Million in Funding – Stealth startup Just.Me has raised $2.7 million in Series A funding for its as yet undefined all-in-one social management tool. The SEC filing did not disclose which companies participated in the funding round.

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