Zero-trace camera and photo platform Hidely has launched on iOS devices, giving users access to a secret gallery and secure camera for protecting their private photos. Photos taken with the app, or imported into the Hidely gallery, are protected via double encryption technology, and users must enter a passcode before ever entering the app.
Wading through airport security can be treacherous for travelers as it often means hours in line with the possibility of missed flights. What if we could skip all of that just by having our Wi-Fi devices tracked?
The technology being used from Blip Systems has already been installed at airports in Amsterdam, Dubai, Geneva, Oslo, and Toronto. Now, it’s coming to Cincinnati’s airport – a declining transportation hub that’s seen a drop from 2008’s 13.6 million passengers to just 5.7 million passengers in 2013. (more…)
Today’s free eBook is The No Bull Guide to Information Protection: How to Safeguard your Hard Drives, Media and Paper Documents and the Valuable Information they Contain. Written by Jim Scott, the book is a collection of advice based on Scott’s own personal stories, such as his experience of running with the Bulls in Spain.
The NO BULL Guide to Information Protection” is a fun, easy read about an important topic, which is The Protection of Your Company’s valuable, confidential information. In today’s world information is king and at High Risk!
In a victorious decision for the ACLU, a Florida Judge has forced the state police to release documents describing its use of stingray cell phone trackers.
The emergency motion and subsequent decision came as a result of a court case in Tallahassee, Florida where police testified using stingray technology to track a cell phone inside a suspect’s apartment without obtaining the necessary warrant. The ACLU then tried to obtain court papers but were thwarted by federal marshals seeking to keep public papers accessible to the public, as required by law. (more…)
Your smartphone camera’s unique noisy pixelations might be the key to smartphone security, especially if you’re seeking to hide your data from the eyes of the NSA, who can decode practically all versions of security cryptography.
Since computing technology has a hard time finding reliable, random chaos, a smartphone camera can be the perfect solution since it’s a simple, fast source for chaos in the form of a light reader. It’s quantum physics, but for mobile users. (more…)
While mobile games may seem like innocent time wasters, new documents have been released detailing the use of such games by the National Security Agency to track user information, such as user location, gender, age and other personal information.
In response to growing demands for additional privacy among app users, mobile commerce company MEF has today announced the launch of AppPrivacy. Developed for MEF by AgencyMobile, the online privacy tool will give developers of any size, in any country, access to creating short-form and consumer friendly privacy policies.
In response to the recent NSA controversy surrounding consumer privacy, the American Civil Liberties Union has challenged the legality of the NSA’s surveillance of phone calling records. The ACLU requested a preliminary injunction that would halt the program indefinitely, until further investigation could be completed.
Mobile commerce company MEF has released new research into how developers inform app users about the use of their personal data. The study analyzed the top 100 free mobile apps on both iOS and Google Play as of Q2 2013, and found that there are plenty of areas for improvement for developers to present privacy information in a “consumer-friendly” way.
Editor’s note: Today’s guest post comes from James Lamberti, vice president and general manager of AdTruth (he was formally of mobile ad network InMobi and ComScore), a technology that enables audience identification through anonymous device recognition. In this post, Lamberti discusses why Apple and Mozilla making the decision to block and reject cookie tracking is a good thing.
You can bet that privacy advocates across the digital industry were celebrating recently. In response to Mozilla’s intent to block all third-party cookies by default and Apple’s decision to reject apps that use cookie-tracking, digital advertisers are wondering what this disruptive news means and how they should respond.
If anything, these changes should be applauded. While this news may come as a surprise to marketers and digital advertisers, it should be seen as an opportunity for the industry to address a problem that’s been an issue for years. The audience-identification options are limited; but this is a critical function that marketers depend on every day.
With cookies quickly falling by the wayside, the industry needs an alternative that is universal in nature, functions across all devices, on all operating systems and across every use case including desktop, mobile and apps. Apple’s push toward identifier for advertising (IFA) is a step in the right direction but is limited to iOS devices and doesn’t support all use cases.
Second, a universal alternative needs be based on the concept of privacy by design. This means privacy has been factored in from the beginning, not added as an afterthought. It also means providing the flexibility to recognize and respect privacy protection mechanisms, such as online behavioral advertising (OBA) and Do Not Track.
While keeping privacy in mind, a solution must also be effective. Performance and longevity are of great value to marketers and must reach an acceptable rate for a solution to even be considered. The key is for advertisers to understand and recognize their audiences well enough to provide relevant content: no more and no less.
And finally, with the number of mobile users and devices in world, we need a solution that has the ability to scale. Digital marketing is delivered and measured in billions of impressions and fractions of seconds. If this speed and scale can’t be supported the approach isn’t going to be adopted.
The news from Apple and Mozilla has caused many in the ecosystem to wonder how they will continue to reach customers in a time of diminishing options. They shouldn’t worry. As the ‘deterministic’ cookie approach continues to fade out, there is an opportunity for a more ‘probabilistic’ approach – one that meets the criteria outlined above – to be adopted. Don’t fret; it’s time to thank Apple and Mozilla for helping reframe the audience identification conversation.
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