How to Streamline the Selling of In-App Video Advertising Inventory

PCAPP

This past January, mobile apps overtook PC Internet usage in the U.S. for the first time in history. Now more than ever, consumers are on their mobile devices and advertisers are eager to reach them where they are most engaged.

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The New Realities of Facebook Mobile App Advertising

Facebook mobile app install ads

A new chapter is being written in the evolving mobile app marketing challenge. With the unveiling of its mobile ad network, called Audience Network, Facebook has made clear that it views mobile app developers as key to its long-term growth.

Not to be outdone, both Twitter and Google have recently upped the ante with their own focus on mobile app install ads.

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These 4 Mobile Monetization Tools Show You the Money

mobile-monetization

In the mobile world, app development continues to grow unabated. Mobile devices are anticipated to make up at least half of paid search clicks by next year. This growth is so rapid, that many app publishers lose sight of the prize: to monetize, all while building your brand and growing users.

There are many ways to increase engagement: providing relevant content, having a robust social media presence, or offering giveaways. Since a large factor in monetization is also about retaining your visitors you must constantly provide them with an incentive to return.

So, what are the best ways out there to monetize your app? There are quite a few companies in the mobile monetization space. Not all do it well. But I feel these four do:

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Playnomics analyzes mobile monetization in Q3 2013 Player Engagement Study

Image via Playnomics

Image via Playnomics

Predictive analytics company Playnomics has today released its Q3 2013 Player Engagement Study, which measured game usage trends on a global scale, with a focus on engagement and monetization. The study compared the natural in-game behaviors of players of both web games and mobile games, and found mobile gamers monetize much faster than those on the web.

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InAppFuel’s Ilya Nikolayev talks mobile monetization

IAF_650_1

One of the more intriguing panels at this year’s inaugural Inside Mobile Apps conference (New York; December 3-4) will be Mobile Monetization: How to convert free to play into paying customers.

One of the speakers scheduled will be Ilya Nikolayev, a social and mobile vet whose mini-game monetization product, InAppFuel, launched just last week.

Inside Mobile Apps caught up with Nikolayev to find out more about his new unique brand, how it works, and why he thinks it will help drive both engagement and monetization to the games that utilize its functionality. (more…)

PlayHaven reaches 10,000 supported developers across its engagement toolset

Image via PlayHaven

Image via PlayHaven

PlayHaven is celebrating its growth over the last year, as the business engine for mobile games now serves more than 10,000 developers and 20,000 games. PlayHaven attributes its growth to its many mobile engagement and monetization tools, along with the previously released PlayHaven Push Notifications system.

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Registration now open for the 2013 Inside Mobile Apps: Investigating Monetization in Top App Platforms conference

inside-mobile-apps-650

Mediabistro will hold its two-day Inside Mobile Apps conference in New York City on December 3-4. The theme of this year’s conference is “Investigating Monetization in Top App Platforms,” with the show offering in-depth discussions, analysis and more on multiple topics, including monetization, design, marketing and growth. The conference will focus on mobile platforms like iOS and Android, but will also analyze Facebook, among other platforms.

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Registration now open for the 2013 Inside Mobile Apps: Investigating Monetization in Top App Platforms conference

inside-mobile-apps-650

Mediabistro will hold its two-day Inside Mobile Apps: Investigating Monetization in Top App Platforms conference in New York City on December 3-4, 2013. The conference will feature in-depth discussions, analysis and more on the topics of monetization, design, marketing and growth on top platforms including iOS, Android and Facebook, among others.

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iStoryTime looks to become Netflix for children’s eBooks

Image via zuuka

Image via zuuka

With the way kids binge consume media on their tablets these days, it only seems natural that the popular iStoryTime app is adding a monthly subscription service to its range of pricing options, enabling little readers looking for their fix of fables to enjoy every book in the app’s library for only $5 a month.

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Gamebrain reveals cloud-based development and publishing platform

Image via Gamebrain

Image via Gamebrain

Designed to address the needs of small to mid-sized mobile game developers, Gamebrain announced today a cloud-based development and publishing platform that Founder and CEO Eduardo Cervantes sees as a major breakthrough for developers looking to expedite the process from game idea to monetization.

“It is very hard to get your game discovered by the public,” explains Cervantes, “especially if you’re a small developer. You just don’t have the resources to rank high on the app stores.

“The top 20 game development companies account for 90-percent of revenue at the big app stores, both Google and Apple. In our study, we counted 1.1 million app development shops and independent developers around the world. So if the top 20 players are taking 90-percent of the revenue, that means the other 10-percent is being spread out among those 1.1 million developers. So where we see the opportunity is in evening the playing field.”

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