In the mobile world, app development continues to grow unabated. Mobile devices are anticipated to make up at least half of paid search clicks by next year. This growth is so rapid, that many app publishers lose sight of the prize: to monetize, all while building your brand and growing users.
There are many ways to increase engagement: providing relevant content, having a robust social media presence, or offering giveaways. Since a large factor in monetization is also about retaining your visitors you must constantly provide them with an incentive to return.
So, what are the best ways out there to monetize your app? There are quite a few companies in the mobile monetization space. Not all do it well. But I feel these four do:
Image via Playnomics
Predictive analytics company Playnomics has today released its Q3 2013 Player Engagement Study, which measured game usage trends on a global scale, with a focus on engagement and monetization. The study compared the natural in-game behaviors of players of both web games and mobile games, and found mobile gamers monetize much faster than those on the web.
One of the more intriguing panels at this year’s inaugural Inside Mobile Apps conference (New York; December 3-4) will be Mobile Monetization: How to convert free to play into paying customers.
One of the speakers scheduled will be Ilya Nikolayev, a social and mobile vet whose mini-game monetization product, InAppFuel, launched just last week.
Inside Mobile Apps caught up with Nikolayev to find out more about his new unique brand, how it works, and why he thinks it will help drive both engagement and monetization to the games that utilize its functionality. (more…)
Image via PlayHaven
PlayHaven is celebrating its growth over the last year, as the business engine for mobile games now serves more than 10,000 developers and 20,000 games. PlayHaven attributes its growth to its many mobile engagement and monetization tools, along with the previously released PlayHaven Push Notifications system.
Mediabistro will hold its two-day Inside Mobile Apps conference in New York City on December 3-4. The theme of this year’s conference is “Investigating Monetization in Top App Platforms,” with the show offering in-depth discussions, analysis and more on multiple topics, including monetization, design, marketing and growth. The conference will focus on mobile platforms like iOS and Android, but will also analyze Facebook, among other platforms.
Mediabistro will hold its two-day Inside Mobile Apps: Investigating Monetization in Top App Platforms conference in New York City on December 3-4, 2013. The conference will feature in-depth discussions, analysis and more on the topics of monetization, design, marketing and growth on top platforms including iOS, Android and Facebook, among others.
Image via zuuka
With the way kids binge consume media on their tablets these days, it only seems natural that the popular iStoryTime app is adding a monthly subscription service to its range of pricing options, enabling little readers looking for their fix of fables to enjoy every book in the app’s library for only $5 a month.
Image via Gamebrain
Designed to address the needs of small to mid-sized mobile game developers, Gamebrain announced today a cloud-based development and publishing platform that Founder and CEO Eduardo Cervantes sees as a major breakthrough for developers looking to expedite the process from game idea to monetization.
“It is very hard to get your game discovered by the public,” explains Cervantes, “especially if you’re a small developer. You just don’t have the resources to rank high on the app stores.
“The top 20 game development companies account for 90-percent of revenue at the big app stores, both Google and Apple. In our study, we counted 1.1 million app development shops and independent developers around the world. So if the top 20 players are taking 90-percent of the revenue, that means the other 10-percent is being spread out among those 1.1 million developers. So where we see the opportunity is in evening the playing field.”
Image via Magmic
What’s the best way to convert free-to-play gamers into paying customers?
That’s the billion dollar question facing game publishers these days, but mobile games studio Magmic thinks they’re on the right road after teaming with business engine PlayHaven on a highly-targeted marketing campaign that saw revenue jump 30-percent thanks to the number of free users moving to the paid version of their Phase 10 app.
“The key to migrating free players to a paid version of the same game is understanding what motivates your player,” says Kasey Galang, director of product marketing, PlayHaven. “For instance, some of your players might really dislike seeing ads while others might want access to more challenging content. Once a developer understands these motivations, they then need to craft the appropriate incentive, promote it to the right players, and test its effectiveness in migrating players from free to paid.
“The PlayHaven platform allows game developers to test messaging and then optimize according to what is working. Utilizing cross-promotions to understand player motivation, Magmic discovered that the majority of their players were either motivated by a more complex version of the free game or by an ad-free gaming experience. After discovering what was working, they intelligently targeted their players with relevant messaging with stellar results.”
(Photo credit: New York Times)
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