Mobile monetization company Fuse Powered has announced it has acquired mobile app development company Corona Labs, the maker of the Corona SDK. Corona’s technology allows developers to build apps across multiple platforms, including iOS, Android and Windows, using a single code-base. Fuse Powered, meanwhile, helps game and app publishers increase their revenue with two products: AdRally and FuseBoxx.
Mobile advertising exchange Nexage has announced the availability of its premium monetization solution for all mobile app developers. Mobile developers, says Nexage, face the same challenges publishers do in making money, keeping their users engaged, and managing their brands, and as a result, they deserve access to the same kinds of tools.
Mobile advertising network InMobi has announced its new Monetization Solution for Games, alongside a $25 million fund for independent game developers. The new Monetization Solution for Games allows developers to optimize their monetization strategies in response to players’ emotional states. It includes support for multiple ad types, including a playable ads format for trying games as demo ads before they’re downloaded.
This past January, mobile apps overtook PC Internet usage in the U.S. for the first time in history. Now more than ever, consumers are on their mobile devices and advertisers are eager to reach them where they are most engaged.
A new chapter is being written in the evolving mobile app marketing challenge. With the unveiling of its mobile ad network, called Audience Network, Facebook has made clear that it views mobile app developers as key to its long-term growth.
Not to be outdone, both Twitter and Google have recently upped the ante with their own focus on mobile app install ads.
In the mobile world, app development continues to grow unabated. Mobile devices are anticipated to make up at least half of paid search clicks by next year. This growth is so rapid, that many app publishers lose sight of the prize: to monetize, all while building your brand and growing users.
There are many ways to increase engagement: providing relevant content, having a robust social media presence, or offering giveaways. Since a large factor in monetization is also about retaining your visitors you must constantly provide them with an incentive to return.
So, what are the best ways out there to monetize your app? There are quite a few companies in the mobile monetization space. Not all do it well. But I feel these four do:
Predictive analytics company Playnomics has today released its Q3 2013 Player Engagement Study, which measured game usage trends on a global scale, with a focus on engagement and monetization. The study compared the natural in-game behaviors of players of both web games and mobile games, and found mobile gamers monetize much faster than those on the web.
One of the more intriguing panels at this year’s inaugural Inside Mobile Apps conference (New York; December 3-4) will be Mobile Monetization: How to convert free to play into paying customers.
One of the speakers scheduled will be Ilya Nikolayev, a social and mobile vet whose mini-game monetization product, InAppFuel, launched just last week.
Inside Mobile Apps caught up with Nikolayev to find out more about his new unique brand, how it works, and why he thinks it will help drive both engagement and monetization to the games that utilize its functionality. (more…)
PlayHaven is celebrating its growth over the last year, as the business engine for mobile games now serves more than 10,000 developers and 20,000 games. PlayHaven attributes its growth to its many mobile engagement and monetization tools, along with the previously released PlayHaven Push Notifications system.
Registration now open for the 2013 Inside Mobile Apps: Investigating Monetization in Top App Platforms conference
Mediabistro will hold its two-day Inside Mobile Apps conference in New York City on December 3-4. The theme of this year’s conference is “Investigating Monetization in Top App Platforms,” with the show offering in-depth discussions, analysis and more on multiple topics, including monetization, design, marketing and growth. The conference will focus on mobile platforms like iOS and Android, but will also analyze Facebook, among other platforms.
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