Fiksu: August Indexes Show the Time to Target Android is Now

Cost Per Loyal User August 2014User acquisition and marketing company Fiksu has released its indexes for the month of August 2014, which seemed to reflect a “wait and see” dynamic for app installs across both iOS and Android devices. In addition, Fiksu found the anticipation for the launch of the iPhone 6, iPhone 6 Plus and iOS 8 lowered app marketing costs, alongside the expected summer holiday slowdowns. This resulted in a Cost Per Loyal User of $1.86 on iOS, down six percent month-over-month, and two percent year-over-year.


Fuel Raises $3.5 Million for Expansion of Mobile Multiplayer Platform

fuel 650San Francisco-based Fuel (formerly Grantoo) has announced it has raised $3.5 million in funding to expand its platform for “connected experiences” in mobile games on iOS and Android devices. This funding comes from Middle East Venture Partners and Rising Tide Fund, and will be used to support Fuel’s quest to engage two billion mobile gamers through competitive and overall social mobile gaming experiences.


Vungle Launches New Tech to Serve the Best Video Ads in Apps

vungle-logo-650App monetization company Vungle has announced the launch of its new hybrid serving technology for the Vungle Exchange, which focuses on in-app video ads. The new tech makes ad selection and ad serving a “smarter and faster” process, in the hopes of increasing revenue for publishers and increasing ROI for advertisers. This new technology within the Vungle Exchange utilizes the best streamed and pre-cached video ads, so users receive the best ads depending on their current circumstances, including Internet connection.


Harmonix, Tilting Point Partner for Creation of Music-Themed Mobile Games

Harmonix-Tilting Point 650Music gaming company Harmonix has announced its partnership with Tilting Point to develop and market music-based mobile games. The partnership will see Harmonix developing multiple titles, with the first already in development. Tilting Point, meanwhile, will offer support and input throughout the development and publishing process. This includes support for product management, monetization, data analysis, marketing, user acquisition, PR, customer support and more.


NativeX Launches Lightning Play Video to Help Monetize Mobile Games

nativex-650NativeX, an advertising technology company specializing in mobile games, has announced the launch of Lightning Play Video, its new video ad format that combines modern video ad technology with the company’s existing selection of native advertising formats, which includes discovery walls, interstitials and other “rich media” formats. Using Lightning Play Video, developers can integrate video ads into their applications seamlessly, without additional development work or interrupting the end user experience. As “native” ads, they’re designed to look and feel like they belong within the application they’re serving.


Adjust Secures $7.6 Million for Expansion of Mobile Analytics Platform

adjust-650Mobile app analytics and attribution company Adjust (formerly Adeven) has announced it has raised $7.6 million in Series C funding from ACTIVE Venture Partners, along with existing investors including Target Partners, Iris Capital and Capnamic Ventures. The funding will help the company increase its expansion plans for the US, China and Japan, with a continued focus on helping app developers re-engage with their users.


Show Me the Money: Four Tips to Completely Nail App Monetization

mobile adsEverywhere we turn there’s a new article on how “mobile is eating the world.” While some are just now jumping on the mobile bandwagon, others have focused on mobile for years. Experienced developers know that the key to making a business out of a mobile app is to plan for monetization from the beginning, consider multiple monetization strategies and constantly iterate.

As people spend more and more time on their smartphones, one clear path to monetization is the increased revenue opportunity that mobile ads present. It seems pretty simple: leverage compelling ads to make more money. But as the landscape evolves and more apps hit the market, it’s important to stay focused on user experience — even with the ads. Top developers do an excellent job of focusing on both user experience and monetization. We took a look at top developers and found four core themes they all employ to optimize ads for higher monetization:


‘Look’ Bluetooth Tracking Device Will Help You Keep an Eye on Your Glasses

If you’re tired of losing your reading glasses, a new company called Look has a solution. Its Look Bluetooth tracking device attaches to the arm of a pair of glasses, and when connected to a mobile app, allows users to find their glasses using a sound played by the device, without tearing up the house.


Gear VR: Samsung, Oculus Announce Virtual Reality Headset for Galaxy Note 4

gear vr 650Oculus VR and Samsung have today announced the development of the Samsung Gear VR, a mobile virtual reality headset, powered by Oculus, for the equally new Galaxy Note 4. The headset offers a wireless experience, as users will connect the Note 4 to the headset, with the Note 4 acting as the screen, and can instantly dive into a variety of titles, including games and Oculus-built apps.


Ozobot’s Intelligent Robot App Comes to Android

Users interested in the upcoming Ozobot intelligent robot can now download the platform’s free app, containing OzoDraw and OzoLuck, on Google Play. Coming soon to iOS devices, the app works alongside the Ozobot, a small robot designed for both physical and digital games. The robot reacts to lines, colors and patterns on both physical products and digital screens.


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