App monetization company Vungle has announced the launch of its new hybrid serving technology for the Vungle Exchange, which focuses on in-app video ads. The new tech makes ad selection and ad serving a “smarter and faster” process, in the hopes of increasing revenue for publishers and increasing ROI for advertisers. This new technology within the Vungle Exchange utilizes the best streamed and pre-cached video ads, so users receive the best ads depending on their current circumstances, including Internet connection.
Music gaming company Harmonix has announced its partnership with Tilting Point to develop and market music-based mobile games. The partnership will see Harmonix developing multiple titles, with the first already in development. Tilting Point, meanwhile, will offer support and input throughout the development and publishing process. This includes support for product management, monetization, data analysis, marketing, user acquisition, PR, customer support and more.
NativeX, an advertising technology company specializing in mobile games, has announced the launch of Lightning Play Video, its new video ad format that combines modern video ad technology with the company’s existing selection of native advertising formats, which includes discovery walls, interstitials and other “rich media” formats. Using Lightning Play Video, developers can integrate video ads into their applications seamlessly, without additional development work or interrupting the end user experience. As “native” ads, they’re designed to look and feel like they belong within the application they’re serving.
Mobile app analytics and attribution company Adjust (formerly Adeven) has announced it has raised $7.6 million in Series C funding from ACTIVE Venture Partners, along with existing investors including Target Partners, Iris Capital and Capnamic Ventures. The funding will help the company increase its expansion plans for the US, China and Japan, with a continued focus on helping app developers re-engage with their users.
Everywhere we turn there’s a new article on how “mobile is eating the world.” While some are just now jumping on the mobile bandwagon, others have focused on mobile for years. Experienced developers know that the key to making a business out of a mobile app is to plan for monetization from the beginning, consider multiple monetization strategies and constantly iterate.
As people spend more and more time on their smartphones, one clear path to monetization is the increased revenue opportunity that mobile ads present. It seems pretty simple: leverage compelling ads to make more money. But as the landscape evolves and more apps hit the market, it’s important to stay focused on user experience — even with the ads. Top developers do an excellent job of focusing on both user experience and monetization. We took a look at top developers and found four core themes they all employ to optimize ads for higher monetization:
Oculus VR and Samsung have today announced the development of the Samsung Gear VR, a mobile virtual reality headset, powered by Oculus, for the equally new Galaxy Note 4. The headset offers a wireless experience, as users will connect the Note 4 to the headset, with the Note 4 acting as the screen, and can instantly dive into a variety of titles, including games and Oculus-built apps.
User acquisition and marketing company Fiksu has released its indexes for the month of July, showing continued increases in overall mobile app marketing competition and costs, despite a few decreasing figures. July’s iOS Cost Per Loyal User Index came in at the second-highest rate ever in the history of the Fiksu Indexes, at $1.97 for the month. This is a nine percent increase year-over-year, but a decrease from June’s $2.23, which was the most expensive month ever. Fiksu defines a loyal user as one who opens an app at least three times after download.
Magpi, formerly DataDyne, has announced the launch of Magpi 2.0, its platform for creating form-based mobile apps and outgoing SMS and voice messages. While the data-collection company is widely used by global health and international development companies, this release sees the company turning its focus to commercial markets. Using Magpi 2.0, companies can not only save time via digital, rather than pen-and-paper data collection, but will also reduce their environmental impact by using less paper.
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