User acquisition and marketing company Fiksu has released its indexes for the month of July, showing continued increases in overall mobile app marketing competition and costs, despite a few decreasing figures. July’s iOS Cost Per Loyal User Index came in at the second-highest rate ever in the history of the Fiksu Indexes, at $1.97 for the month. This is a nine percent increase year-over-year, but a decrease from June’s $2.23, which was the most expensive month ever. Fiksu defines a loyal user as one who opens an app at least three times after download.
Magpi, formerly DataDyne, has announced the launch of Magpi 2.0, its platform for creating form-based mobile apps and outgoing SMS and voice messages. While the data-collection company is widely used by global health and international development companies, this release sees the company turning its focus to commercial markets. Using Magpi 2.0, companies can not only save time via digital, rather than pen-and-paper data collection, but will also reduce their environmental impact by using less paper.
Mobile social gaming company The Fun Plus Group has today announced it has sold its wholly owned gaming subsidiary DianDian Interactive to Zhongji Holding for up to $960 million. DianDian Interactive is responsible for multiple hit mobile titles, including Family Farm and Barn Voyage. According to FunPlus, the developer’s games are played by more than four million people every day.
App quality company Applause (formerly uTest) has announced its partnership with app performance management company Crittercism to combine the companies’ specialties into a suite of tools developers can use to manage their apps before and after launch. This will ensure consumers are receiving the best quality experiences possible, while also helping decrease time-to-market.
Mobile advertising and analytics platform Flurry has released the results of its latest survey, which measured consumer loyalty, as well as time and money spent playing games on mobile devices, with a specific look at male vs. female trends. Based on a selection of games that have reached at least 1.1 million devices on the Flurry platform, the company found women to dominate men in all three categories. Women were shown to spend more money on in-app purchases, spend more time in gaming apps and be easier to retain in the long run.
Tablet games and apps competition The Tabby Awards has unveiled its list of winners for 2014, which includes a list of users’ choice selections. The 30 winners were selected last Spring by an international panel of independent judges, while the users’ choice winners were decided by app users in June and July on the Tabby Awards website. Almost 100,000 votes were cast in this first public poll.
Mobile and social games company Zynga has announced its financial results for Q2 2014, which saw the company meet the low end of its quarterly guidance, generating $175 million in bookings. That’s an increase of nine percent quarter-over-quarter. Zynga earned $153 million in revenue for Q2, a 34 percent decrease year-over-year and a nine percent decrease quarter-over-quarter.
Mobile games developer and publisher Com2uS has announced its financial results for Q2 2014, seeing $41.5 million USD (43 billion KRW) in sales and $13.5 million USD (14 billion KRW) in net profit. That’s an increase of 104 percent and 1,225 percent, respectively, over Q1 2014. The company attributes its huge quarter to the success of two particular games, Summoners War: Sky Arena [pictured], and Ace Fishing: Wild Catch.
Australian web and mobile app development company Appster has today announced its expansion into the US, with the opening of its US headquarters in San Francisco. This is the first of multiple international moves planned by the company, which helps businesses transform their ideas into finished apps.
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