Mobile advertising company Decisive has announced its new API, which aims to solve the challenges developers face when promoting their apps. The Decisive Advertising API allows developers to use their coding skills to create and manage advertising campaigns, even on small budgets. The platform allows developers to access multiple ad networks using the API, and provides them with performance analytics for complete transparency.
Mobile monetization company Fuse Powered has announced it has acquired mobile app development company Corona Labs, the maker of the Corona SDK. Corona’s technology allows developers to build apps across multiple platforms, including iOS, Android and Windows, using a single code-base. Fuse Powered, meanwhile, helps game and app publishers increase their revenue with two products: AdRally and FuseBoxx.
The Tabby Awards /Business has announced the winners of its 2014 competition, which recognizes the best business and productivity apps on iOS, Android and Windows tablets. This year’s winning apps were selected by an international panel of 20 independent judges, who reviewed over 130 apps from developers around the world.
Mobile monetization and distribution platform Appnext has announced the launch of the Appnext Self-Serve Advertising Platform, which allows developers and advertisers to know exactly where their apps are being promoted, as well as which publishers and app categories perform best, among other details. The Self-Serve Advertising Platform allows app advertisers to place direct CPI bids on specific publisher sources.
Chukong Technologies has today announced its partnerships with Chartboost, Kochava, PlayFab, Scientific Revenue and Vungle to create the Cocos Services Initiative. Cocos Services will be offered alongside the company’s Cocos2d-x game engine, giving mobile developers access to a full suite of helpful services, through a single platform. The Cocos2d-x game engine has been used by over 400,000 developers around the world, including Zynga, Big Fish and Wooga.
User acquisition and marketing company Fiksu has released its indexes for September 2014, which reflect the impact of the launch of both iPhone 6 and iPhone 6 Plus, and Apple’s iOS 8 operating system. The company’s Cost Per Loyal User index for iOS reached an all-time high of $2.25 for September, up 21 percent from August’s $1.86. This number is a 34 percent increase year-over-year and reflects the increasing activity and competition among so many app developers to acquire loyal users.
Mobile advertising network Heyzap has announced its mediation service for mobile app developers. The appropriately named Heyzap Mediation gives developers the power to test multiple ad networks against one another to achieve the highest revenue. The service includes access to Heyzap’s Mediation Insights service, which offers visualizations that map the performance of mobile ad networks, and focus on providing transparency “for the entire mobile advertising industry.”
Social casino game developer PlayStudios has announced it has raised $20 million in Series C financing to further the company’s growth. The round was led by Jafco Ventures, with participation from existing investors. PlayStudios is the company behind the popular casino titles myVegas Slots and myVegas Blackjack [pictured], with the latter launching at the beginning of October 2014.
Mobile customer acquisition company YouAppi has announced it has raised $3 million in Series A funding, in a round led by Glilot Capital Partners, 2B-Angels and Flint Capital. The company has also announced its mobile customer acquisition solution, which guarantees higher customer lifetime value and focuses on post-conversion performance, rather than just installs.
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