Cross-platform games network WildTangent and IHS Technology have revealed the results of a recent study, which found mobile gamers to be incredibly receptive to value exchange-style advertising, or ads that reward gamers for viewing them, often with in-game content (free currency, exclusive items, energy boosts, etc.).
Manage.com’s AppSponsor.com has announced the launch of its software development kit (SDK), which brings playable ads to mobile apps. AppSponsor’s mobile native-focused supply-side platform focuses on giving developers some of the highest eCPMs in the industry, with these playable ad units reportedly increasing eCPMs by up to 50 percent when compared to more traditional ad formats.
After its merger announcement late last year, Kontagent-PlayHaven has relaunched as Upsight. The company’s platform offers app developers a variety of tools for tracking user behavior and analyzing that data to create plans of action and put them into motion. Upsight’s platform already supports 22,000 apps, with its new freemium option giving app developers access to analytics and marketing tools via a single dashboard.
Vancouver-based game developer Roadhouse Interactive Limited has announced its new publishing services division, which will work to partner with other developers from around the world to manage live game operations. This new publishing services division will be led by the team from Roadhouse Interactive’s newly acquired Chunky Pig, a digital marketing company.
Mobile social game company FunPlus has announced it has raised an additional $74 million in Series B funding from Orchid Asia Group, GSR Ventures and Steamboat Ventures. The company’s offices in Beijing, San Francisco and Vancouver will use the funds to support the company’s growth, as well as develop and launch multiple new titles.
Mobile ad-tech and monetization company Tapjoy has announced the launch of its nGen Platform, aimed at helping app publishers monetize their users more effectively. This is done through a variety of ad or engagement experiences, which utilize Tapjoy’s user targeting tools to deliver the right kind of ad to the right user, and at the right time.
ChangYou (US) has announced its $600 million developer’s investment program, the CYOU Win Plan, aimed at helping independent mobile game developers release their games with the strengths of a major publishing studio. Via this program, ChangYou (US) will help developers distribute their games, and will support them via marketing and business operation going forward.
Spanish game developer Social Point has experienced a year of massive success, with its mobile games Dragon City and Monster Legends boosting the developer’s catalog to over 40 million current monthly active users (MAU), according to our app tracking platform AppData. Since its formation in 2008, Social Point titles have been downloaded over 100 million times.
Cloud-based web development platform Wix.com has announced its acquisition of Appixia, a platform for building native mCommerce apps. By joining forces, the two companies will allow businesses and individuals to build their online presence using the pair’s tools for creating native mobile applications. Wix launched its mobile adaptive solution last year, and now, over 30,000 new mobile sites are created by Wix users each day.
Backflip Studios has announced its new game publishing initiative Backflip Publishing, which will bring the company’s mobile experience to third party game developers. As part of this announcement, Backflip Studios announced two partnerships with game developers: LightBox Interactive and HandCircus.
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