Mobile publisher platform PubNative is focused on native mobile advertising, and it’s raised a 7-digit investment from mobile games marketing platform AppLift to continue the growth of its service. The Berlin-based PubNative is a supply-side platform that gives publishers access to over 20 advertising assets, which are used as building blocks when creating native ads. The service is accessed through an API, and does not require the integration of an SDK.
Apps are not a new phenomena – they’re just a shortened term of the word application, which has been widely used as a name for software made for computers. With the advent of smartphones, apps are more recognizable, desirable, downloadable, and now, even ready for a film documentary.
A new Kickstarter project aims to do just that – put apps at the center of the camera with humans as storytellers. Apps: The Human Story is a movie about apps, or, just “what it means to be human in a world of technology.” (more…)
T-Mobile’s Uncarrier Plan is now looking eerily like all other phone carriers – full of deceit. The latest FTC charges against the mobile carrier alleges that the company is guilty of mobile cramming: placing unauthorized charges onto customer’s phone bills. It’s possible that the company has made millions if not hundreds of millions by collecting as much as 40% off of these invalid, third party charges. (more…)
Kabam and Warner Bros. Interactive Entertainment (WBIE) have announced a new partnership that will see the pair co-publishing two mobile games based on The Lord of the Rings and Mad Max. This is an extension of the companies’ existing relationship, which previously saw them co-publish The Hobbit: Kingdoms of Middle-earth on mobile. That game went on to gross more than $100 million in its first year on the market.
App virtualization company Voxel has officially launched its App FastForward technology, which turns existing mobile apps into interactive ads. These “try-before-you-buy” ads give users a playable mobile ad, with menus and load times stripped from the experience (where applicable).
Instead of asking developers to rebuild apps in HTML5 or otherwise modify games into short demos, Voxel’s technology automates the creation of the playable demo ad for the advertiser in question.
User acquisition and marketing company Fiksu has revealed the results of its latest indexes, which measure daily app downloads, cost per loyal users, cost per installs and more. May’s data shows competition for downloads on the rise in a phenomenon Fiksu has called “app inflation.”
For instance, May’s App Store Competitive Index, which measures the average daily downloads for the top 200 free iPhone apps in the US, saw a 24 percent increase to 6.6 million daily downloads, up from 5.34 million in April. That’s a 12 percent increase year-over-year.
Lomotif hopes to make iOS music video creation as easy as possible with its app of the same name. Lomotif gives users the chance to import three or more video clips, choose from millions of songs for the video, and then takes care of the editing.
If an endangered tree falls in a forest, you can use an old smartphone to hear it. That’s the goal of this Kickstarter project aiming to protect the earth’s diminishing forests from illegal logging. By using old, unwanted Android smartphones, the tree lovers at Rainforest Connection are hoping to reduce e-waste in order to protect trees. It’s smart and efficient. (more…)
Libraries in New York City and Chicago will start lending out WiFi hotspots, thanks to funding from the Knight Foundation.
New York City public library received $500,000 to provide 10,000 household hotspots for one year. The program’s initial 100 household pilot is currently collecting data on how it’s being used in order to better serve the final recipients. Providing 10,000 hotspots will actually cost the New York City Public Library $1 million, so the organization is planning to fundraise the remainder of the funds. (more…)
Line Corporation is celebrating the third birthday of its Line mobile messaging app, and has today announced the Line family of apps has crossed one billion total downloads worldwide. In addition to the original Line app, 14 of these “family apps,” like Line Camera and Line Bubble, have passed 10 million downloads each, with Line Camera having more than 90 million downloads alone.
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