Smartphone adoption in the US has climbed to over 70 percent, according to new data from Nielsen. That means seven out of every 10 Americans own a smartphone, with a majority of Americans age 55+ now belonging to that group. As of Q1 2014, 51 percent of adults over the age of 55 own a smartphone, a ten percent increase from Q1 2013.
In the mobile world, app development continues to grow unabated. Mobile devices are anticipated to make up at least half of paid search clicks by next year. This growth is so rapid, that many app publishers lose sight of the prize: to monetize, all while building your brand and growing users.
There are many ways to increase engagement: providing relevant content, having a robust social media presence, or offering giveaways. Since a large factor in monetization is also about retaining your visitors you must constantly provide them with an incentive to return.
So, what are the best ways out there to monetize your app? There are quite a few companies in the mobile monetization space. Not all do it well. But I feel these four do:
Digital delivery platform ironSource is touting the success of its Stickeez native ad format, which reportedly boosts ad revenue for app developers by 20 percent. Stickeez is the latest mobileCore ad format, and offers a small, non-aggressive, non-incentivized advertising unit, which can be integrated to match the look and feel of a developer’s app. The ads prompt users to action, displaying mobileCore offers, or showing them other apps they might be interested in downloading.
Chinese gaming company Hoolai Games is hoping to become a breakout developer in 2014, as it continues to experience large growth in revenue in its games on iOS, Android, Tencent and other platforms. For Q1 2014, Hoolai tripled its revenue quarter-over-quarter, with the Chinese version of its Wartune strategy RPG accounting for more than 40 percent of the company’s mobile revenue to start 2014.
Mobile advertising and monetization platform MobPartner has today announced its MobRetail Tracking Platform, aimed at allowing retailers to measure how mobile usage impacts their in-store traffic and sales. The MobRetail platform utilizes in-store beacon technology, thereby allowing for location-driven marketing campaigns, which can be targeted right down to a single aisle in a store.
Game of Thrones Ascent developer Disruptor Beam has announced its new partnership with CBS Consumer Products, which will see the developer producing a new Star Trek strategy roleplaying game for mobile and web platforms. The game, Star Trek Timelines, will bring players into the Star Trek multiverse as they interact with characters from all eras of the franchise.
User acquisition network Appia has revealed its top five tips for mobile user acquisition. From choosing the right ad format to targeting the right geographical region, Appia says each element must be considered to maximize success in an increasingly competitive market.
Appia’s infographic analyzes ad formats, saying that users are 25 percent more likely to look at native ads than banner ads, and will look at them 53 percent more frequently. Elsewhere, users have been shown to recall branded banner ads 38 percent of the time, while interstitial ads allow for fewer accidental clicks due to their larger size.
Global ad spend for rich media ads grew 117 percent from Q3 to Q4 of 2013, with spending on location-targeting for mobile ads expected to reach $10.8 billion by 2017. By targeting ads to users, Appia says publishers and developers will offer users a better experience, which can enhance brand affinity and loyalty.
However, Appia says publishers can’t be satisfied with one-off marketing campaigns. Instead, brands should retarget users with re-engagement campaigns, in-app retargeting for users who didn’t convert during previous campaigns and more. This mobile retargeting can drive an increase in click-through rates of 46 percent, and can increase sales by 18 percent.
Appia’s full user acquisition infographic is available below, with more information on the company’s website.
With America’s tax day quickly approaching, mobile ad-tech and monetization company Tapjoy surveyed users from its network of 450 million mobile consumers to discover which forms of money management are most popular on mobile devices. The survey found the top three finance-related activities on mobile to be locating an ATM, general banking actions (paying bills, checking account balances, etc.), and making credit card transactions.
App marketing technology company Fiksu is touting its success with SimplePrints, an app that allows users to turn their photos into printed photo books. Using Fiksu’s technology, along with Facebook’s mobile app install ads, SimplePrints saw an increase in business of 70 percent in its first five months.
Mobile loyalty and rewards platform SessionM has announced its newest set of tools for mobile publishers, aimed at increasing consistent app visitation and decreasing high churn rates. The new toolset includes access to audience re-engagement campaigns, deep user analytics for audience segmentation and targeting, and support for contests to help increase app discovery.
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