myVegas Developer PlayStudios Raises $20 Million in Funding

myVegas BlackjackSocial casino game developer PlayStudios has announced it has raised $20 million in Series C financing to further the company’s growth. The round was led by Jafco Ventures, with participation from existing investors. PlayStudios is the company behind the popular casino titles myVegas Slots and myVegas Blackjack [pictured], with the latter launching at the beginning of October 2014.

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YouAppi Raises $3 Million in Funding for Mobile Customer Acquisition Solution

YouAPPiMobile customer acquisition company YouAppi has announced it has raised $3 million in Series A funding, in a round led by Glilot Capital Partners, 2B-Angels and Flint Capital. The company has also announced its mobile customer acquisition solution, which guarantees higher customer lifetime value and focuses on post-conversion performance, rather than just installs.

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AppFlood Releases Q3 2014 Global Mobile Android Advertising Insights

AppFlood-Q3-2014PapayaMobile’s global programmatic mobile ad platform AppFlood has released its third quarterly data report on Global Mobile Android Advertising Insights, which analyzed global mobile traffic, cost-per-user, mobile ad spending and more from the AppFlood network. This quarter’s report found that Asia, the Middle East and Latin America are leading the pack with the highest number of global users downloading mobile apps after discovering them through ads.

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Amazon Game Studios Announces Three Games for Fire Phone, Tablets

Amazon Game Studios has today revealed three of its upcoming titles, launching exclusively on Fire Phone or Fire tablets. The games come in multiple themes, from exploration and puzzle-solving in Til Morning’s Light, to the tower defense gameplay of CreepStorm. A third title, Tales from Deep Space, is a comic adventure title.

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Pixate Launches Mobile Design Platform for iOS, Android

PixatePixate’s mobile design platform has officially launched to the public after its closed beta period, giving designers the ability to create native, complex mobile app prototypes visually, without writing a single line of code. The platform’s visual approach allows both novice and professional users to view and tweak application interactions, flow and animation in real time while editing on iOS and Android devices, to create an experience that fits their needs.

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HangIt Raises $6.2 Million for Location-Based Messaging and Marketing Platform

HangItMobile platform company HangIt has announced it has raised $6.2 million in seed funding and has established its headquarters in New York City. The HangIt platform will launch later this year to help app developers and publishers add advanced location-based messaging and marketing to any app. HangIt was incubated for several months at Vesta Labs in Atlanta, which has invested the seed funding.

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Tabby Awards /Business Announce 2014 Finalists

Tabby AwardsThe Tabby Awards /Business has announced its list of Finalists for the best business and enterprise tablet apps for 2014. This year, the international panel of 20 independent judges was chaired by Billion Dollar Apps author Alex Bratton. The panel reviewed entries from a dozen countries, and selected the very best business apps for Android, iPad and Windows tablets.

Here’s the full list of Finalists, by platform and category:

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Appboy Secures $15 Million to Expand Its Marketing Automation Business

Multivariate TestingAppboy, which focuses on marketing automation for apps, has announced it has raised $15 million in an oversubscribed Series B funding round. The round was led by InterWest Partners, and saw participation from existing investors Icon Venture Partners, Blumberg Capital, T5 Capital and IDG Ventures. The company will use this funding for sales and marketing, and for the overall expansion of its platform, which looks to solve the issue of app abandonment on mobile. InterWest General Partner, Doug Pepper, will join Appboy’s board of directors.

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Urban Airship Partners with Gimbal for Improved Mobile Engagement

Urban AirshipMobile relationship management company Urban Airship has announced its partnership with Gimbal, a location and proximity mobile engagement company, to introduce a new push notification functionality to marketers. This partnership will allow marketers to send personalized push notifications to shoppers’ phones, while taking into account a variety of information, including a shopper’s location in a physical retail store.

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Fiksu: August Indexes Show the Time to Target Android is Now

Cost Per Loyal User August 2014User acquisition and marketing company Fiksu has released its indexes for the month of August 2014, which seemed to reflect a “wait and see” dynamic for app installs across both iOS and Android devices. In addition, Fiksu found the anticipation for the launch of the iPhone 6, iPhone 6 Plus and iOS 8 lowered app marketing costs, alongside the expected summer holiday slowdowns. This resulted in a Cost Per Loyal User of $1.86 on iOS, down six percent month-over-month, and two percent year-over-year.

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