Game streaming platform Twitch has announced its Twitch Mobile SDK, which will allow developers to offer live broadcasting, capturing and archiving of mobile gameplay in their apps. Like Twitch on PC and consoles, the Twitch Mobile SDK will allow users to capture and broadcast both mobile gameplay video and audio, as well as capturing video from a device’s front-facing camera.
Squerb, creator of the multi-dimensional opinion graph, has announced the launch of its public beta on the web, and the development of apps for iOS and Android. The platform allows users to share their opinions on a variety of topics, from movies and celebrities to large corporations, restaurants and much more. Instead of relying solely on “Like” buttons or 1-5 star review scores, the Squerb platform aims to combine all opinions and comments into a single visual graph.
After a difficult 2013, Zynga has announced a new “mobile-first” initiative for some of its top franchises: FarmVille, Poker and Words with Friends. This move will see three new experiences come to mobile gamers, which have been designed using the feedback players have shared with Zynga over the past six years.
Think Gaming has announced the launch of its Scouting Reports service, aimed at helping mobile game developers turn their games into top grossing applications, with the help of new publishers and investors. The reports measure apps and compare them to data from over 5,000 mobile games, offering developers a look at how their games can be improved.
Any.do has announced a significant update to its calendar app Cal on Android devices, introducing a meeting-focused feature called “HeadsUp” to users. HeadsUp aims to help users before, during and after meetings, offering them access to the tools they’ll likely use during meetings, and eliminating the need to quickly swap between apps to complete basic tasks.
Mobile relationship management company Urban Airship has unveiled its newest technology, bringing real-time mobile marketing automation and iBeacon targeting to push messaging. With the company’s newest tools, marketers will be able to better target users and offer individualized personalization based on the actions consumers complete within apps.
Mobile loyalty and rewards platform SessionM has made the leap to retail applications with a partnership with shopping app Punchcard. The Punchcard app rewards its users for completing in-store purchases at over 15 million locations, including restaurants, grocery stores and gas stations. With this partnership, Punchcard users will now receive mPOINTS, SessionM’s digital currency, which can be turned into real-world rewards.
Mobile advertising company Opera Mediaworks has announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks. The platform supports mobile phones, tablets and connected TVs, and aims to help advertising companies build, optimize and manage their own ad networks.
The mobile opportunity is exciting and potentially most are seeing that it’s growing and evolving far beyond original estimates. At the heart of all of it is the data that is generated, the solutions utilized to gain leverage over that data, and the challenges around privacy. There are fundamental differences between PC-based (or sedentary) user data and mobile data opportunities and because of this, the challenges in mobile are unique. New approaches and solutions are required to compete effectively which means that organizations must detach themselves from previous paradigms.
Citrix has released its first Mobile Analytics Report for 2014, analyzing the way smartphone users engage with their devices throughout an average day, and how advertising plays a role. The report found 50 percent of smartphone users are served mobile ads, with one-in-twenty subscribers shown video ads. Even with the growth of mobile advertisements, mobile ads were shown to account for less than two percent of a user’s daily mobile data usage.
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