Mobile customer acquisition company YouAppi has announced it has raised $3 million in Series A funding, in a round led by Glilot Capital Partners, 2B-Angels and Flint Capital. The company has also announced its mobile customer acquisition solution, which guarantees higher customer lifetime value and focuses on post-conversion performance, rather than just installs.
PapayaMobile’s global programmatic mobile ad platform AppFlood has released its third quarterly data report on Global Mobile Android Advertising Insights, which analyzed global mobile traffic, cost-per-user, mobile ad spending and more from the AppFlood network. This quarter’s report found that Asia, the Middle East and Latin America are leading the pack with the highest number of global users downloading mobile apps after discovering them through ads.
Pixate’s mobile design platform has officially launched to the public after its closed beta period, giving designers the ability to create native, complex mobile app prototypes visually, without writing a single line of code. The platform’s visual approach allows both novice and professional users to view and tweak application interactions, flow and animation in real time while editing on iOS and Android devices, to create an experience that fits their needs.
Mobile platform company HangIt has announced it has raised $6.2 million in seed funding and has established its headquarters in New York City. The HangIt platform will launch later this year to help app developers and publishers add advanced location-based messaging and marketing to any app. HangIt was incubated for several months at Vesta Labs in Atlanta, which has invested the seed funding.
The Tabby Awards /Business has announced its list of Finalists for the best business and enterprise tablet apps for 2014. This year, the international panel of 20 independent judges was chaired by Billion Dollar Apps author Alex Bratton. The panel reviewed entries from a dozen countries, and selected the very best business apps for Android, iPad and Windows tablets.
Here’s the full list of Finalists, by platform and category:
Appboy, which focuses on marketing automation for apps, has announced it has raised $15 million in an oversubscribed Series B funding round. The round was led by InterWest Partners, and saw participation from existing investors Icon Venture Partners, Blumberg Capital, T5 Capital and IDG Ventures. The company will use this funding for sales and marketing, and for the overall expansion of its platform, which looks to solve the issue of app abandonment on mobile. InterWest General Partner, Doug Pepper, will join Appboy’s board of directors.
Mobile relationship management company Urban Airship has announced its partnership with Gimbal, a location and proximity mobile engagement company, to introduce a new push notification functionality to marketers. This partnership will allow marketers to send personalized push notifications to shoppers’ phones, while taking into account a variety of information, including a shopper’s location in a physical retail store.
User acquisition and marketing company Fiksu has released its indexes for the month of August 2014, which seemed to reflect a “wait and see” dynamic for app installs across both iOS and Android devices. In addition, Fiksu found the anticipation for the launch of the iPhone 6, iPhone 6 Plus and iOS 8 lowered app marketing costs, alongside the expected summer holiday slowdowns. This resulted in a Cost Per Loyal User of $1.86 on iOS, down six percent month-over-month, and two percent year-over-year.
San Francisco-based Fuel (formerly Grantoo) has announced it has raised $3.5 million in funding to expand its platform for “connected experiences” in mobile games on iOS and Android devices. This funding comes from Middle East Venture Partners and Rising Tide Fund, and will be used to support Fuel’s quest to engage two billion mobile gamers through competitive and overall social mobile gaming experiences.
Social Media Jobs
of the Day
New York, NY
Douglas Gould and Company (Media Coordinator)
New York, NY
New York, NY