“CSI” franchise creator and executive producer Anthony E. Zuiker, in partnership with family-friendly entertainment company Fanlala and nabi tablet creator Fuhu, Inc. have today announced “Mysteryopolis,” an animated video series that combines traditional videos with interactive games in a new genre focused on “gamified narratives.” Mysteryopolis debuts this week, exclusively on Fuhu’s new nabi Pass, a subscription service available on the nabi family of tablets.
Mobile ad network Todacell has announced the release of Todaself, its self-service mobile advertising solution. Launching out of private beta this week, the platform allows any developer or advertiser to start running their mobile ad campaigns within a matter of minutes, optimizing these campaigns using both basic mobile and external data sources. Using Todaself, developers, marketers and other individuals can reach more than 250 million global users via Todacell’s multi-national mobile ad network.
Games company WildTangent has released the results of a new study, measuring the time mothers (both current mothers and expecting mothers) spend playing mobile games on smartphones and tablets. The study, conducted with research firm Interpret, LLC, found 80 percent of mothers play games at least once a week on a smartphone or tablet device, with 68 percent of pregnant women playing games multiple times each day.
Appboy, which focuses on marketing automation for apps, has announced the launch of its install attribution feature, which helps marketers identify the steps a user has taken before downloading an app. When this new technology is used alongside Appboy’s existing user segmentation tools (and other products), companies can specifically target users based on their app install sources, and therefore communicate with them as effectively as possible going forward.
User acquisition and marketing company Fiksu has released its indexes for October 2014, which show the full impact of the release of the iPhone 6 and iPhone 6 Plus, as well as Apple’s iOS 8 operating system. The App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit an all-time high in October, at 7.8 million. That’s an increase of 42 percent over September and an increase of 39 percent year-over-year.
Mobile rewards company Kiip has announced its new engagement and loyalty platform, which aims to increase user engagement and retention in mobile apps through instant rewards. Traditionally, loyalty rewards are locked behind point systems, with users being required to earn a large number of points before receiving rewards. With this new system, users can be rewarded based on specific “moments,” when they’re already highly engaged.
Game developer and publisher Scopely has announced it has secured $35 million in a Series A financing round, led by Evolution Media Partners. TPG Growth, Participant Media and Highland Capital Partners (among others) participated in the venture. The mobile entertainment network will use the funding to expand and diversify its lineup of mobile games, which already includes Wordly, Dice with Buddies and more.
Appboy, which focuses on marketing automation for apps, has announced the launch of its Intelligent Delivery technology, which aims to maximize message engagement on a per-user level, using data from previous interactions. Using a unique algorithm, the Intelligent Delivery system helps marketers send push notifications and other messages at just the right moment, when users are the most receptive to those items.
Mobile messaging company Tango has announced it has signed its first six developers as part of its $25 million Global Games Fund. The program offers developers what the company calls a “one-of-a-kind” distribution model, allowing them to capitalize on Tango’s 250 million users, while also accessing the Tango SDK for in-app social features and more.
Real-money gaming company Skillz has announced new milestones and player demographics for its mobile eSports platform, which allows users to compete for real cash prizes in supported mobile games, in tournaments based on skill. These tournaments focus on player ability, rather than luck, and are therefore not restricted in the same way as gambling and luck-based systems. Since the beginning of the year, players have won more than $2 million in prizes across all Skillz-enabled games.
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