Chukong Technologies has today announced its partnerships with Chartboost, Kochava, PlayFab, Scientific Revenue and Vungle to create the Cocos Services Initiative. Cocos Services will be offered alongside the company’s Cocos2d-x game engine, giving mobile developers access to a full suite of helpful services, through a single platform. The Cocos2d-x game engine has been used by over 400,000 developers around the world, including Zynga, Big Fish and Wooga.
User acquisition and marketing company Fiksu has released its indexes for September 2014, which reflect the impact of the launch of both iPhone 6 and iPhone 6 Plus, and Apple’s iOS 8 operating system. The company’s Cost Per Loyal User index for iOS reached an all-time high of $2.25 for September, up 21 percent from August’s $1.86. This number is a 34 percent increase year-over-year and reflects the increasing activity and competition among so many app developers to acquire loyal users.
Mobile advertising network Heyzap has announced its mediation service for mobile app developers. The appropriately named Heyzap Mediation gives developers the power to test multiple ad networks against one another to achieve the highest revenue. The service includes access to Heyzap’s Mediation Insights service, which offers visualizations that map the performance of mobile ad networks, and focus on providing transparency “for the entire mobile advertising industry.”
Social casino game developer PlayStudios has announced it has raised $20 million in Series C financing to further the company’s growth. The round was led by Jafco Ventures, with participation from existing investors. PlayStudios is the company behind the popular casino titles myVegas Slots and myVegas Blackjack [pictured], with the latter launching at the beginning of October 2014.
Mobile customer acquisition company YouAppi has announced it has raised $3 million in Series A funding, in a round led by Glilot Capital Partners, 2B-Angels and Flint Capital. The company has also announced its mobile customer acquisition solution, which guarantees higher customer lifetime value and focuses on post-conversion performance, rather than just installs.
PapayaMobile’s global programmatic mobile ad platform AppFlood has released its third quarterly data report on Global Mobile Android Advertising Insights, which analyzed global mobile traffic, cost-per-user, mobile ad spending and more from the AppFlood network. This quarter’s report found that Asia, the Middle East and Latin America are leading the pack with the highest number of global users downloading mobile apps after discovering them through ads.
Pixate’s mobile design platform has officially launched to the public after its closed beta period, giving designers the ability to create native, complex mobile app prototypes visually, without writing a single line of code. The platform’s visual approach allows both novice and professional users to view and tweak application interactions, flow and animation in real time while editing on iOS and Android devices, to create an experience that fits their needs.
Mobile platform company HangIt has announced it has raised $6.2 million in seed funding and has established its headquarters in New York City. The HangIt platform will launch later this year to help app developers and publishers add advanced location-based messaging and marketing to any app. HangIt was incubated for several months at Vesta Labs in Atlanta, which has invested the seed funding.
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