Fiksu: Decreased marketing costs, increased downloads seen in December

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User acquisition and marketing company Fiksu has released its December App Store Competitive Index and Cost per Loyal User Index, measuring app downloads and user acquisition costs for December 2013. The reports show app downloads spiked in December, thanks to so many new devices being given as holiday presents, while user acquisition costs decreased month-over-month.

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Fiksu: Increased marketing costs and daily app downloads seen in November

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User acquisition and marketing company Fiksu has released its latest Cost per Loyal User and App Store Competitive Indexes, measuring the effect of the holiday rush on app marketing costs and app downloads. The November indexes reflect the impact of the beginning of the true holiday season and Black Friday.

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InMobi partners with CocoaChina to expand advertising network in China

Image via InMobi

Image via InMobi

Mobile advertising network InMobi has announced a new partnership with CocoaChina to bring app monetization and revenue maximization to CocoaChina’s user base. The partnership also applies to CocoaChina’s parent brand Chukong Technologies.

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Fiksu: October Index predicts large mobile marketing push this holiday

Image via Fiksu

Image via Fiksu

User acquisition and marketing company Fiksu today released its latest Fiksu Index, revealing new data in the areas of cost per loyal app user and daily download volume of the iPhone’s most popular applications, all with a focus on the impact of the release of the iPhone 5S and iPhone 5C.

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Registration now open for the 2013 Inside Mobile Apps: Investigating Monetization in Top App Platforms conference

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Mediabistro will hold its two-day Inside Mobile Apps conference in New York City on December 3-4. The theme of this year’s conference is “Investigating Monetization in Top App Platforms,” with the show offering in-depth discussions, analysis and more on multiple topics, including monetization, design, marketing and growth. The conference will focus on mobile platforms like iOS and Android, but will also analyze Facebook, among other platforms.

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Kahuna launches with $2M in funding, looks to aid app engagement

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Ninety percent of mobile installs are currently generating zero value.

Those are the scary numbers revealed inside a recent survey calculated by Kahuna, a marketing startup that is launching a new consumer engagement engine, and is backed by $2 million in funding by some of the biggest names in Silicon Valley, from Tim Kendall (Pinterest’s head of product management) to Lee Linden (Facebook’s head of commerce). (more…)

Registration now open for the 2013 Inside Mobile Apps: Investigating Monetization in Top App Platforms conference

inside-mobile-apps-650

Mediabistro will hold its two-day Inside Mobile Apps: Investigating Monetization in Top App Platforms conference in New York City on December 3-4, 2013. The conference will feature in-depth discussions, analysis and more on the topics of monetization, design, marketing and growth on top platforms including iOS, Android and Facebook, among others.

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Appnext finds increase in mobile revenue comes from smarter, better mobile ads

Image via appnext

Image via appnext

In-game advertising now accounts for an increased amount of revenue for mobile app developers, according to mobile advertising network appnext. This increase comes as developers have become more knowledgable about in-game advertisements, which have previously been more intrusive and annoying than relevant and impactful.

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Devtodev announces beta of all-in-one mobile analytics platform

Image via devtodev

Image via devtodev

Moscow-based devtodev has announced the beta launch of its all-in-one mobile analytics platform of the same name. Devtodev looks to eliminate the need for app developers to sign up for multiple analytics programs to keep track of their applications by offering all necessary tools in a single integrated SDK.

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iOS gains on Android on Millennial Media’s ad platform

Image via Millennial Media

Image via Millennial Media

Mobile advertising and data platform Millennial Media has today released its Q2 2013 Mobile Mix Report, analyzing usage patterns and growth across major tablets and smartphone devices. The report confirmed that while Android devices accounted for the most ad impressions during the quarter, iOS devices were quickly gaining ground.

(more…)

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