Mobile advertising and data platform Millennial Media has today released its Q2 2013 Mobile Mix Report, analyzing usage patterns and growth across major tablets and smartphone devices. The report confirmed that while Android devices accounted for the most ad impressions during the quarter, iOS devices were quickly gaining ground.
PlayHaven has announced a new partnership with Corona Labs, creator of the Corona SDK development platform, which will see associated mobile game developers now gaining access to PlayHaven’s suite of mobile marketing tools. The move will see developers given an easier way to monitor and manage app users at every stage of their “lifecycle.”
Predictive analytics company Playnomics has announced the release of its new Churn Predictor, which aims to help developers more accurately predict the lifetime value (LTV) of their users. In doing so, developers are given a chance to market campaigns specifically to users that are most likely to stop playing, all in an effort to get them to stick around.
Video production expert Frank Wagner has today announced the release of TrailerMoon, a video production service that solves a marketing dilemma for independent, up-and-coming app and game developers that wish to release trailers for their products, but don’t have substantial marketing budgets.
A recent study by mobile apps analytics company Localytics found user retention to be on the increase across both iOS and Android, and it’s with that trend in mind that the company has released a large new update to its app marketing platform, bringing new features to developers and publishers looking to help push that increase even further.
HitFox today announced that its mobile game marketing platform AppLift raised $13 million from venture capital and growth equity firm Prime Ventures. This is AppLift’s second round of funding, after recieving its first round of funding from HitFox, an incubator focused on investing and acquiring game distribtuion and user acquisition startups.
AppLift co-founder and U.S. general manager Hanno Fichtner told Inside Mobile Apps that AppLift is generating more than one million installs per game a month for their top publishing partners. He adds that one game in the top three on the top grossing apps chart from a particular publisher, which wasn’t named, is receiving the most installs from AppLift, even more than from Facebook or Google referrals. When we last heard about install figures from AppLift, the service was driving 10,000 installs per game a day, which is approximately 300,000 a month. (more…)
Next week, you’ll have the opportunity to hear the secrets to mobile monetization from industry experts, learn about the latest trends lighting the app world on fire, and showcase your app or brand in front of top talent and investors. The action is all happening at the Inside Social Apps Conference & Expo on June 6-7 in San Francisco.
Leading developers, executives, marketers, and strategists representing top companies such as Facebook, King, Applift, and PocketGems and will explore best practices for distributing, designing, and building a community for your app. Featured sessions include:
- Platform Opportunities for Social Apps
- Solving Mobile App Discovery with Facebook’s Doug Purdy
- Developing Cross-Platform
- International Opportunities: Asia, Europe and the Middle East
- Monetization and Payments in Non-Game Apps
Additionally, you’ll be able to connect with other industry innovators during sessions, coffee breaks, exhibit hall hours, and an onsite cocktail reception.
Time is almost up, so don’t delay: Save $200 when you register by Wednesday, June 5. The Inside Mobile Apps staff will be on site—we hope to see you there!
App monetization platform Burstly today announced that it has restructured the company into an end-to-end mobile app development solution for developers. Now Burstly, which was founded in 2009, will be offering its app testing platform TestFlight, app analytics tool FlightPath and app monetization service SkyRocket (formally the Burstly monetization platform) to all developers, not just for some of the largest apps in the world.
“For the first time, we are our opening up our monetization platform to all mobile developers and publishers through the launch of SkyRocket,” said Evan Rifkin, CEO of Burstly, in a statement. “With Burstly, developers now have the option of using a full suite of integrated services which are incredibly powerful when mixed together, or the flexibility to use each service on its own.”
With the opening of its products to all developers, the Santa Monica, Calif.-headquartered company, which is used by some of the top mobile publishers including Electronic Arts, Rovio, Zynga, and more, will be allowing developers to now create custom segments of users in FlightPath and then using those segments to create different monetization experiences in SkyRocket. For example, developers can choose to not display ads to valuable users, or apologize to users which have experience an app crash by giving away virtual currency in a game. Burstly is now becoming a service that can possibly compete on a level with the likes of Tapjoy, PlayHaven, Millennial Media and more.
Before today’s announcement, Burstly was last making news when it opened its TestFlight for Android private beta to all users, and in just 45 days of closed beta, 5,000 developers uploaded 4,500 apps which have seen more than 50,000 downloads. Burstly also recently announced the private beta launch of FlightPath, its mobile analytics service for mobile app developers, featuring real-time data that can be customized and segmented to the developer’s liking.
Google discloses how search for Google Play works for the first time; 12 percent of DAU search for apps daily
At Google I/O today in San Francisco, head of search and discovery for Google Play Ankit Jain detailed how developers can get their apps discovered through search and other mechanisms on the Google Play app store.
“We’ve never discussed our search for Google Play until today,” Jain said.
Jain first explained major install sources for apps including browsing discovery features and search queries. Some browsing discovery features were charts (Editors’ picks, top free apps, etc.), personalized recommendations (a feature announced at Google I/O 2012), and related/cross-sell (“users also viewed” and “users also installed”). Jain then detailed two kinds of search queries — categorical and navigational. Categorical queries are broad search terms such as “free games,” “train schedules,” and “multiplayer games,” while navigational queries are exact search terms like “Angry Birds,” Hotel Tonight,” and “Beautylish.”
“For the average app, search actually makes up the vast majority of installs,” he added.
To follow up his statement, Jain reveals some Google Play search data for the first time. He said 12 percent of daily active users (DAU) search for apps daily, 50 percent of DAU search for apps weekly and Google sees six million unique phrases searched monthly. (more…)
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