Mobile analytics and marketing company Upsight (formerly Kontagent-PlayHaven) has announced the beta launch of its Upsight GeoTrigger solution for mobile marketers. Upsight GeoTrigger works to help marketers discover where users are in the real world while completing specific actions, and then engage with them via relevant campaigns.
Mobile ad spending is surging, and new data from eMarketer indicates that this year’s spending on mobile ads will be higher than that of newspaper, magazine, and radio advertising.
The expected growth for mobile ads is expected to be around 83%, an increase of $8.04 billion dollars from 2013. This makes mobile ads the 3rd most popular medium for ad spending, right behind TV and desktops. (more…)
According to the Pew Research Internet Project, 91 percent of American adults own a mobile phone, and more than half use them to access the Internet. For small businesses, this means that maintaining a mobile presence is highly important, if not essential. People want access to information more quickly and more easily than ever. Mobile applications work in real time, all the time so your small business can be open all day, all night and on weekends! Real time and on-the-go-access opens the door to new, potential customers and keeps loyal customers engaged.
Should you build a custom app for your business?
App analytics and marketing platform Upsight (formerly Kontagent-PlayHaven) has announced new milestones for its platform, which now serves over 25,000 apps. The platform reaches 700 million monthly active users, and processes over 500 billion events each month. The Upsight platform helps developers measure the lifetime value of their users, and provides data on user acquisition, retention, engagement and monetization.
Mobile relationship management company Urban Airship has unveiled its newest technology, bringing real-time mobile marketing automation and iBeacon targeting to push messaging. With the company’s newest tools, marketers will be able to better target users and offer individualized personalization based on the actions consumers complete within apps.
User acquisition and marketing company Fiksu has released its December App Store Competitive Index and Cost per Loyal User Index, measuring app downloads and user acquisition costs for December 2013. The reports show app downloads spiked in December, thanks to so many new devices being given as holiday presents, while user acquisition costs decreased month-over-month.
User acquisition and marketing company Fiksu has released its latest Cost per Loyal User and App Store Competitive Indexes, measuring the effect of the holiday rush on app marketing costs and app downloads. The November indexes reflect the impact of the beginning of the true holiday season and Black Friday.
Registration now open for the 2013 Inside Mobile Apps: Investigating Monetization in Top App Platforms conference
Mediabistro will hold its two-day Inside Mobile Apps conference in New York City on December 3-4. The theme of this year’s conference is “Investigating Monetization in Top App Platforms,” with the show offering in-depth discussions, analysis and more on multiple topics, including monetization, design, marketing and growth. The conference will focus on mobile platforms like iOS and Android, but will also analyze Facebook, among other platforms.
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