Three Benefits of Programmatic Buying for Mobile

Weather or NotOver the summer, self-proclaimed media curmudgeon Charles Warner wrote a eulogy of sorts for the publishing industry, dated for July 2020. Albeit creative, the post was a dramatic spin on the issue that currently has CMOs in a state of sustained concern: programmatic buying.

The more likely press release distributed in 2020 on the topic is about the mutually beneficial results that publishers and buyers have found due to the efficiency and accuracy of the technology behind programmatic buying. In a marketing or advertising campaign, execution is just as important as the big picture and programmatic buying will assist in executing efficiently, even allowing for more time to focus on the big picture. Here are three benefits of programmatic buying, and how marketers in the mobile ecosystem can reap the rewards. (more…)

Appboy Launches Install Attribution Technology to Improve Mobile Marketing

Appboy Install AttributionAppboy, which focuses on marketing automation for apps, has announced the launch of its install attribution feature, which helps marketers identify the steps a user has taken before downloading an app. When this new technology is used alongside Appboy’s existing user segmentation tools (and other products), companies can specifically target users based on their app install sources, and therefore communicate with them as effectively as possible going forward.

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Fiksu: iOS Downloads Hit All-Time High in October

App Store Competitive Index October 2014User acquisition and marketing company Fiksu has released its indexes for October 2014, which show the full impact of the release of the iPhone 6 and iPhone 6 Plus, as well as Apple’s iOS 8 operating system. The App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit an all-time high in October, at 7.8 million. That’s an increase of 42 percent over September and an increase of 39 percent year-over-year.

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Appboy Launches Intelligent Delivery for Better Timing of Mobile Messages

Appboy Intelligent DeliveryAppboy, which focuses on marketing automation for apps, has announced the launch of its Intelligent Delivery technology, which aims to maximize message engagement on a per-user level, using data from previous interactions. Using a unique algorithm, the Intelligent Delivery system helps marketers send push notifications and other messages at just the right moment, when users are the most receptive to those items.

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Fiksu: Cost Per Loyal User Hits an All-Time High on iOS

Fiksu Indexes | Fiksu-3User acquisition and marketing company Fiksu has released its indexes for September 2014, which reflect the impact of the launch of both iPhone 6 and iPhone 6 Plus, and Apple’s iOS 8 operating system. The company’s Cost Per Loyal User index for iOS reached an all-time high of $2.25 for September, up 21 percent from August’s $1.86. This number is a 34 percent increase year-over-year and reflects the increasing activity and competition among so many app developers to acquire loyal users.

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HangIt Raises $6.2 Million for Location-Based Messaging and Marketing Platform

HangItMobile platform company HangIt has announced it has raised $6.2 million in seed funding and has established its headquarters in New York City. The HangIt platform will launch later this year to help app developers and publishers add advanced location-based messaging and marketing to any app. HangIt was incubated for several months at Vesta Labs in Atlanta, which has invested the seed funding.

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Appboy Secures $15 Million to Expand Its Marketing Automation Business

Multivariate TestingAppboy, which focuses on marketing automation for apps, has announced it has raised $15 million in an oversubscribed Series B funding round. The round was led by InterWest Partners, and saw participation from existing investors Icon Venture Partners, Blumberg Capital, T5 Capital and IDG Ventures. The company will use this funding for sales and marketing, and for the overall expansion of its platform, which looks to solve the issue of app abandonment on mobile. InterWest General Partner, Doug Pepper, will join Appboy’s board of directors.

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Urban Airship Partners with Gimbal for Improved Mobile Engagement

Urban AirshipMobile relationship management company Urban Airship has announced its partnership with Gimbal, a location and proximity mobile engagement company, to introduce a new push notification functionality to marketers. This partnership will allow marketers to send personalized push notifications to shoppers’ phones, while taking into account a variety of information, including a shopper’s location in a physical retail store.

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Fiksu: August Indexes Show the Time to Target Android is Now

Cost Per Loyal User August 2014User acquisition and marketing company Fiksu has released its indexes for the month of August 2014, which seemed to reflect a “wait and see” dynamic for app installs across both iOS and Android devices. In addition, Fiksu found the anticipation for the launch of the iPhone 6, iPhone 6 Plus and iOS 8 lowered app marketing costs, alongside the expected summer holiday slowdowns. This resulted in a Cost Per Loyal User of $1.86 on iOS, down six percent month-over-month, and two percent year-over-year.

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Fiksu: App Marketing Costs Continue to Grow in July

cost per loyal user july 650User acquisition and marketing company Fiksu has released its indexes for the month of July, showing continued increases in overall mobile app marketing competition and costs, despite a few decreasing figures. July’s iOS Cost Per Loyal User Index came in at the second-highest rate ever in the history of the Fiksu Indexes, at $1.97 for the month. This is a nine percent increase year-over-year, but a decrease from June’s $2.23, which was the most expensive month ever. Fiksu defines a loyal user as one who opens an app at least three times after download.

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