User acquisition and marketing company Fiksu has released its indexes for the month of July, showing continued increases in overall mobile app marketing competition and costs, despite a few decreasing figures. July’s iOS Cost Per Loyal User Index came in at the second-highest rate ever in the history of the Fiksu Indexes, at $1.97 for the month. This is a nine percent increase year-over-year, but a decrease from June’s $2.23, which was the most expensive month ever. Fiksu defines a loyal user as one who opens an app at least three times after download.
Mobile advertising exchange Nexage has announced the availability of its premium monetization solution for all mobile app developers. Mobile developers, says Nexage, face the same challenges publishers do in making money, keeping their users engaged, and managing their brands, and as a result, they deserve access to the same kinds of tools.
App marketing costs have reached an all-time high, according to user acquisition and marketing company Fiksu. Results from its newest indexes show the cost per loyal user hitting more than $2 in June 2014, at $2.23. That’s an increase of 25 percent since May, and a 49 percent increase year-over-year. Fiksu defines a loyal user as one who opens an app at least three times.
Appboy, which specializes in marketing automation for apps, has announced its new Multivariate Testing service, which allows app marketers to test six variants of messages to measure the impact on a variety of metrics, including conversion rates, click-through rates and revenue generated from campaigns. Marketers can change the images and colors of messages, as well as the text in headlines and the body.
DAU-UP has announced the official launch of its Mobile Gamer Acquisition Solution, aimed at helping mobile developers acquire high-value players and ultimately raise their revenue. Previously, DAU-UP has helped companies like Social Point, Plarium and Playtika promote their games via Facebook, but this new technology will expand that reach to new audiences.
Mobile analytics and marketing company Upsight (formerly Kontagent-PlayHaven) has announced the beta launch of its Upsight GeoTrigger solution for mobile marketers. Upsight GeoTrigger works to help marketers discover where users are in the real world while completing specific actions, and then engage with them via relevant campaigns.
Mobile ad spending is surging, and new data from eMarketer indicates that this year’s spending on mobile ads will be higher than that of newspaper, magazine, and radio advertising.
The expected growth for mobile ads is expected to be around 83%, an increase of $8.04 billion dollars from 2013. This makes mobile ads the 3rd most popular medium for ad spending, right behind TV and desktops. (more…)
According to the Pew Research Internet Project, 91 percent of American adults own a mobile phone, and more than half use them to access the Internet. For small businesses, this means that maintaining a mobile presence is highly important, if not essential. People want access to information more quickly and more easily than ever. Mobile applications work in real time, all the time so your small business can be open all day, all night and on weekends! Real time and on-the-go-access opens the door to new, potential customers and keeps loyal customers engaged.
Should you build a custom app for your business?
App analytics and marketing platform Upsight (formerly Kontagent-PlayHaven) has announced new milestones for its platform, which now serves over 25,000 apps. The platform reaches 700 million monthly active users, and processes over 500 billion events each month. The Upsight platform helps developers measure the lifetime value of their users, and provides data on user acquisition, retention, engagement and monetization.
Mobile relationship management company Urban Airship has unveiled its newest technology, bringing real-time mobile marketing automation and iBeacon targeting to push messaging. With the company’s newest tools, marketers will be able to better target users and offer individualized personalization based on the actions consumers complete within apps.
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