Inside Network Research’s newest report, Facebook Games: Increasing Consumer Engagement, finds that almost half of Facebook’s games-playing audience are daily active users.
The study, on sale now, surveyed 1,418 adult Facebook users in the United States between August and September on their games habits. Of those, 31 percent played games several times per day while 18 percent played at least once per day. This highly engaged audience seems to be enjoying the games that bring their friends into the experience either in turn-based games (e.g. Words With Friends) or competitive games (e.g. War Commander).
Not surprisingly, Inside Network Research also found that niche games and those with coherent cross-platform experiences like Candy Crush Saga increased retention better than Facebook-only games aimed at a broader audience. At our Inside Social Apps conference in New York earlier this month, we heard developers on the monetization panel say that their philosophy toward game design has increasingly become a quality discussion, with platform coming at a much later point in a game’s development cycle.
You can find this report and others from Inside Network Research here.
As adoption of smartphones and tablets continues to increase, mobile is becoming an essential platform for games companies. For social games companies, mobile is an ideal cross over platform. Both platforms capture a casual gaming audience and both audiences enjoy similar genres of games. For traditional console and PC games companies, mobile is a platform that allows them to reach a different audience and a possible gateway to introduce them to existing and new game franchises.
That’s why we’re excited to announce the release of Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience – US. The report presents an in-depth view of player behavior, motivations and spending patterns in the mobile games market. The report delves into patterns by age, gender and operating system (iOS or Android), allowing gaming companies to formulate successful strategies for their key audiences.
Inside Virtual Goods: Spending and Usage Patterns of the Mobile Gaming Audience – US focuses on the following areas:
- Mobile Gaming Usage: What types of games are they playing? Where are they gaming? Who do they play with? Why do they play?
- Path-to-Purchase: How are new games discovered? What considerations do they make when downloading a game? How are mobile gamers monetizing?
Table of Contents:
If you’re interested in obtaining a copy of this report, please contact Kieran Barr, our VP of Sales, or get more information here.
We know you’re always looking for more data and insights, and we know how quickly the social and mobile ecosystem can change. That’s why we’re thrilled to announce the launch of Inside Network Research. Inside Network Research is an extension of our current research offerings with new monthly reports based on quantitative analysis, in-house player surveys, and market research.
Our goal is to provide more timely insights at a higher frequency, allowing you to receive more data and analysis to make key decisions in this fast-paced industry. Our current research series, Inside Virtual Goods, will be integrated with Inside Network Research.
The first Inside Network Research report will be Trends in Facebook Audience and Ad Market. Find more information here.
If you’re interested in subscribing to Inside Network Research or a particular report in the Inside Network Research series, contact Kieran Barr, our VP of Sales and Social Media Research, at kieran.barr (at) insidenetwork.com.
