Today’s guest post comes to us from Geoff Cook, co-founder and CEO of MeetMe, a leading social network for meeting new people in the US and the public market leader for social discovery (NYSE MKT: MEET). MeetMe is building a portfolio of mobile social apps and recently launched two: Charm and Unsaid. Cook will also be a featured speaker at this year’s Inside Mobile Apps conference, joining a panel on Leveraging App Discovery.
In the beginning, a developer created a web site, then she created a mobile app based on that web site. Today, she creates a portfolio of mobile apps without regard to the web site. The industry has learned the bigness of the small-screen opportunity and evolved to capture it.
The social app landscape on mobile is marked by single-use-case standalone apps – apps like Snapchat, Vine, Instagram, and Tinder. Indeed, the largest social developers recognize that standalone app innovation must occur alongside improvements to the core product – Facebook with Instagram and Messenger; IAC with Tinder; and Twitter with Vine. (more…)
Seattle-based GameHouse has been one of the most dominant casual game developers, publishers, and distributors for years, boasting a playlist of popular titles including Bayou Blast and Slotorama.
“GameHouse was one of the earliest developers of casual games, so back in 2004, when RealNetworks looked to expand, GameHouse was their very first acquisition,” explains Ken Murphy, VP GameHouse Studios. “Fast forward over the years, and our business expanded into mobile gaming and social mobile gaming, and we came to the determination that the GameHouse brand itself was really a terrific one to keep going to market with.
“We developed a lot of great brand equity, and we were better known as a gaming brand than RealNetworks was, so we transitioned all of RealNetwork’s game activities over to the GameHouse brand, and that’s how we’ve been going to market the last three or four years exclusively.”
A strategy that has paid off with millions of casual gamers, including one of the largest bases of female gamers of any game company on the market. (more…)
Image via Google
Google’s Niantic Labs announced a series of fresh developments today surrounding their geo-location augmented reality game, Ingress, including the news that the game will not only exit beta on December 14, but that Google has officially dropped the invitation code requirement, making the game available now to all Android users. (more…)
Image via Gameloft
With Thor: The Dark World ready to premiere in U.S. theaters November 8, Gameloft announced the release of the action RPG mobile title to go along with it, complete with a game narrative co-written by the movie’s screenwriter, Christopher Yost.
The free-to-play game is now available in the App Store and Google Play, and follows Thor in what plays like a tower offense game, as you control the Marvel hero and a selection of allies in a hack and slash battle from world to world with the ultimate mission to stop the evil lord of the Dark Elves, Malekith. (more…)
Backyard Monsters was a real-time strategy beast on browsers, claiming over 25M players worldwide back before the Clans even knew there was a Clash. So it’s no wonder why Kixeye’s first mobile launch puts the Monsters in your pocket, with Backyard Monsters Unleashed, complete with added swipe and touch controls, as gamers train over 11 breeds of monsters, form tribes, and even declare war and coordinate attacks. (more…)
Cloud-based development and publishing platform Gamebrain announced today a series of new strategic partnerships, adding AppThwack, Bugsnag, and Babel Media to its workflow program.
“Gamebrain is building a central hub for game development,” says Conrad Irwin of Bugsnag. “This is the first time publishing, monetization, and development resources and tools will be consolidated and available in the same place.” (more…)
Image via Bee Cave Games
Austin-based Bee Cave Games continues to make big moves in the world of digitized card rooms, expanding their top-ranked Blackjack Casino to not only include slot machine games, but also partnering with Betable to enable real-money play in the United Kingdom by the end of 2013. (more…)
Image via Rumble Entertainment
Rumble Entertainment is starting to make some serious noise in the gaming space.
Not only did the company announce $17.5M in Series B financing led by free-to-play giant Nexon, but their first game, KingsRoad, already attracts over 1 million players per month in its open web and Facebook beta, with 40-percent of players joining in real-time cooperative play daily while spending an average playing time of over 1 hour per session. (more…)
Image via Sony
Ever wish you could draw a picture on your iPad, then see that image show up inside a PlayStation game?
Those dreams are about to become a reality as Sony announced that the free-to-download PlayStationApp will launch in North America November 13 and in Europe November 22. (more…)
Image via Kixeye
When you need an armed guard signing in guests at the door (real fatigues, real gun), you know your company has some hardcore fans.
More like millions of hardcore fanatics as Kixeye’s engagement numbers are pretty eye-popping, with the average gamer playing more than 2 sessions per day, accounting for over 1 hour and 30 minutes of browser-based gameplay. Add in the fact that the company has been able to monetize at a rate 20x higher than competitors, with gamers playing at rates 5x longer than other popular social games, and there’s no debate that you’re looking at one of the hottest and most successful gaming companies on the planet. (more…)