Mobile rewards company Kiip has announced its new engagement and loyalty platform, which aims to increase user engagement and retention in mobile apps through instant rewards. Traditionally, loyalty rewards are locked behind point systems, with users being required to earn a large number of points before receiving rewards. With this new system, users can be rewarded based on specific “moments,” when they’re already highly engaged.
It seems like it was only yesterday that you met at the AppStore. They sneaked a peek at your cool screenshots, you offered a great deal, and an instant connection was made. But then, without warning, you woke up and realized they were gone. You have been deleted. So put down the ice-cream and tissues, and let’s get you closure. Listed below are a few more-than-possible reasons your why users moved on:
Appboy, which specializes in marketing automation for apps, has announced its new Multivariate Testing service, which allows app marketers to test six variants of messages to measure the impact on a variety of metrics, including conversion rates, click-through rates and revenue generated from campaigns. Marketers can change the images and colors of messages, as well as the text in headlines and the body.
The idea of rewarded referral invites isn’t exactly new, but Midverse Studios has developed a way for that same system found on the web to work within social mobile apps. The company has today announced AppViral, a new feature within the AppEngage Network, which aims to give developers a new viral user acquisition method.
Using AppViral functionality, developers can reward their users with in-game currency when they successfully invite their friends to join them in the games they’re playing.
Mobile game discovery and monetization platform Chartboost has announced the release of three new products, all aimed at helping developers target and re-engage users through a single platform and dashboard. The products, Post-Install Analytics (PIA), Retargeting and Newsfeed are designed for mobile game developers, and focus on providing all of the information a developer needs to make their game(s) a lasting success.
Real-money gaming company Skillz has announced the official launch of its Skillz SDK for iOS devices, which allows developers to add real-money tournaments to their skill-based mobile games. The platform was released in beta on Android in April 2013, but launches today on iOS with more than 300 game studio partners and over 150 supported games already live on the App Store.
Since the Skillz platform focuses on player ability, rather than luck, these competitions avoid the restrictions associated with gambling or other luck-based pastimes. In fact, cash competitions in skill-based games are legal in 37 US states.
Loyalty and rewards platform Lootsie has today launched its software development kit (SDK), which allows companies to integrate real-world rewards into their apps, boosting engagement and user loyalty. These rewards are earned by collecting “Lootsie Points,” which players acquire as they complete achievements in apps like Next Level Marketing’s Gem Slots.
Brazilian ad agency, Publicis Sao Paulo, and blood donation organization, Fundação Pró-Sangue, have teamed up to create an interactive, charging poster to encourage mobile users to lend their own blood in exchange for phone juice.
The clever ad campaign is called the ‘Blood Charging Poster’ and the tagline reads, “If you need, we’re here for you. Why not return the favor? We need blood.” (more…)
Android engagement company Adenda has announced the launch of its software development kit (SDK), aimed at extending the use of mobile apps to Android device lock screens. The SDK allows developers to offer native app content on the lock screen, including full-page rich media notifications, advertisements, animated content and more.
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