Localytics examines app churn risk window in new iOS report

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Mobile apps analytics company Localytics has released its latest study, analyzing the amount of time between app use and app abandonment. The “app churn rate” study measured the likelihood users were to completely abandon apps, in relation to the number of times they open apps in the first week after downloading them.

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SessionM launches Re:Engage for bringing back inactive app users

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Mobile loyalty and rewards platform SessionM has announced its newest set of tools for mobile publishers, aimed at increasing consistent app visitation and decreasing high churn rates. The new toolset includes access to audience re-engagement campaigns, deep user analytics for audience segmentation and targeting, and support for contests to help increase app discovery.

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SessionM partners with Punchcard to reward users for in-store purchases

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Mobile loyalty and rewards platform SessionM has made the leap to retail applications with a partnership with shopping app Punchcard. The Punchcard app rewards its users for completing in-store purchases at over 15 million locations, including restaurants, grocery stores and gas stations. With this partnership, Punchcard users will now receive mPOINTS, SessionM’s digital currency, which can be turned into real-world rewards.

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Playnomics launches User Segmentation Service for on-demand user targeting

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Predictive analytics company Playnomics has announced the launch of its User Segmentation Service (USS), which aims to help developers and advertisers utilize its user segmentation technology in an on-demand setup. Using the USS, developers send the real-time API a user identifier, and receive a behavioral profile in return. This data can then help developers re-engage users, provide targeted messaging and more.

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Mixpanel launches in-app notifications tool to increase and track user engagement

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Mobile analytics company Mixpanel has announced its new in-app notifications tool, allowing developers to target specific groups of users and broadcast messages to them instantly. These messages help users stay up-to-date with developer notifications, and may include prompts to download app updates, news about in-app sales and more.

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Agawi announces Lighthouse Partner Program for AppGlimpse platform

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Cloud streaming company Agawi has announced its Lighthouse Partner Program for the AppGlimpse platform, which provides interactive ads to players in a “try-before-you-buy” format. Players can try a few seconds of an advertised game or app, increasing user engagement as these ads offer an interactive experience that banner or video ads traditionally can’t provide.

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Fiksu releases retargeting technology for re-engaging inactive mobile users

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User acquisition and marketing company Fiksu has announced the launch of Fiksu Retargeting, the company’s mobile retargeting product, aimed at helping developers target and engage with inactive app users. The platform has been created to help brands cost-efficiently re-engage these users across platforms to maximize their revenue.

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Playnomics analyzes mobile monetization in Q3 2013 Player Engagement Study

Image via Playnomics

Image via Playnomics

Predictive analytics company Playnomics has today released its Q3 2013 Player Engagement Study, which measured game usage trends on a global scale, with a focus on engagement and monetization. The study compared the natural in-game behaviors of players of both web games and mobile games, and found mobile gamers monetize much faster than those on the web.

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Dibbz releases free SDK for adding branded rewards to mobile games

Image via Dibbz

Image via Dibbz

Mobile rewards company Dibbz has announced the launch of a free version of its Dibbz rewards SDK for developers on iOS and Android. The Dibbz platform allows mobile game developers to reward their players with real-world prizes for accomplishing milestones in their games.

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PlayHaven and Kontagent announce agreement to merge

Image via PlayHaven

Image via PlayHaven

PlayHaven and mobile analytics company Kontagent have announced a definitive agreement to merge, combining each company’s separate, but complimenting technology into an all-in-one solution for mobile developers, publishers and more.

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