Appboy Launches Multivariate Testing for Improved App Messaging Engagement

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Appboy, which specializes in marketing automation for apps, has announced its new Multivariate Testing service, which allows app marketers to test six variants of messages to measure the impact on a variety of metrics, including conversion rates, click-through rates and revenue generated from campaigns. Marketers can change the images and colors of messages, as well as the text in headlines and the body.

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Midverse Studios launches AppViral to increase organic app growth

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The idea of rewarded referral invites isn’t exactly new, but Midverse Studios has developed a way for that same system found on the web to work within social mobile apps. The company has today announced AppViral, a new feature within the AppEngage Network, which aims to give developers a new viral user acquisition method.

Using AppViral functionality, developers can reward their users with in-game currency when they successfully invite their friends to join them in the games they’re playing.

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Chartboost reveals three new tools for targeting and engaging mobile gamers

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Mobile game discovery and monetization platform Chartboost has announced the release of three new products, all aimed at helping developers target and re-engage users through a single platform and dashboard. The products, Post-Install Analytics (PIA), Retargeting and Newsfeed are designed for mobile game developers, and focus on providing all of the information a developer needs to make their game(s) a lasting success.

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Skillz real-money gaming SDK launches on iOS

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Real-money gaming company Skillz has announced the official launch of its Skillz SDK for iOS devices, which allows developers to add real-money tournaments to their skill-based mobile games. The platform was released in beta on Android in April 2013, but launches today on iOS with more than 300 game studio partners and over 150 supported games already live on the App Store.

Since the Skillz platform focuses on player ability, rather than luck, these competitions avoid the restrictions associated with gambling or other luck-based pastimes. In fact, cash competitions in skill-based games are legal in 37 US states.

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Lootsie launches rewards SDK for boosted app engagement

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Loyalty and rewards platform Lootsie has today launched its software development kit (SDK), which allows companies to integrate real-world rewards into their apps, boosting engagement and user loyalty. These rewards are earned by collecting “Lootsie Points,” which players acquire as they complete achievements in apps like Next Level Marketing’s Gem Slots.

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Japanese apparel store, Uniqlo, brings personalized tees to new mobile app

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Clothing manufacturer Uniqlo is targeting mobile users with a new campaign UTme!, a mobile app that lets anyone design and then buy a personalized graphic tee for $20.

STEP1. Create Graphic Image
Choose from PAINT/TYPOGRAPHY/PHOTO to design your own graphic image. (more…)

Blood donation poster demonstrates sharing by acting as free phone chargers

Brazilian ad agency, Publicis Sao Paulo, and blood donation organization, Fundação Pró-Sangue, have teamed up to create an interactive, charging poster to encourage mobile users to lend their own blood in exchange for phone juice.

The clever ad campaign is called the ‘Blood Charging Poster’ and the tagline reads, “If you need, we’re here for you. Why not return the favor? We need blood.” (more…)

Adenda launches lock screen engagement SDK for Android

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Android engagement company Adenda has announced the launch of its software development kit (SDK), aimed at extending the use of mobile apps to Android device lock screens. The SDK allows developers to offer native app content on the lock screen, including full-page rich media notifications, advertisements, animated content and more.

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Appboy launches Campaign Retargeting for individualized mobile re-engagement

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Appboy, which focuses on marketing automation for apps, has announced its latest advancement for mobile apps, Campaign Retargeting. Using the tool, Appboy’s clients can retarget users with marketing campaigns using a wide variety of paramaters, instead of relying on on-off campaigns to engage all users at once.

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Localytics’ new report measures app stickiness from December 2011 to Q1 2014

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Marketing and analytics company Localytics has released its first App Stickiness Index, measuring app engagement and loyalty values across multiple app genres. Localytics defines a “sticky” app as one“whose function, content, design, and marketing drive repeat usage.” The Index measured 25,000 apps from December 2011 through Q1 2014, and focused on two main factors: an app’s power users and loyal users.

In this case, a power user was defined as one who opens an app over 10 times a month, while a loyal user is one who returns to an app within three months of first opening it. The app’s final stickiness is determined as an average of the app’s power users and loyal users.

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