Mobile loyalty and rewards platform SessionM has made the leap to retail applications with a partnership with shopping app Punchcard. The Punchcard app rewards its users for completing in-store purchases at over 15 million locations, including restaurants, grocery stores and gas stations. With this partnership, Punchcard users will now receive mPOINTS, SessionM’s digital currency, which can be turned into real-world rewards.
Predictive analytics company Playnomics has announced the launch of its User Segmentation Service (USS), which aims to help developers and advertisers utilize its user segmentation technology in an on-demand setup. Using the USS, developers send the real-time API a user identifier, and receive a behavioral profile in return. This data can then help developers re-engage users, provide targeted messaging and more.
Mobile analytics company Mixpanel has announced its new in-app notifications tool, allowing developers to target specific groups of users and broadcast messages to them instantly. These messages help users stay up-to-date with developer notifications, and may include prompts to download app updates, news about in-app sales and more.
Cloud streaming company Agawi has announced its Lighthouse Partner Program for the AppGlimpse platform, which provides interactive ads to players in a “try-before-you-buy” format. Players can try a few seconds of an advertised game or app, increasing user engagement as these ads offer an interactive experience that banner or video ads traditionally can’t provide.
User acquisition and marketing company Fiksu has announced the launch of Fiksu Retargeting, the company’s mobile retargeting product, aimed at helping developers target and engage with inactive app users. The platform has been created to help brands cost-efficiently re-engage these users across platforms to maximize their revenue.
Predictive analytics company Playnomics has today released its Q3 2013 Player Engagement Study, which measured game usage trends on a global scale, with a focus on engagement and monetization. The study compared the natural in-game behaviors of players of both web games and mobile games, and found mobile gamers monetize much faster than those on the web.
Mobile relationship management company Urban Airship has released the results of its latest Good Push Index, which measures the effectiveness of push notifications across a variety of mobile app types, from retail apps to games. This is the company’s most expansive Good Push Index to date, with data showing users who receive push notifications are retained at almost double the rate of those who don’t.
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