Mobile advertising and monetization platform MobPartner has today announced its MobRetail Tracking Platform, aimed at allowing retailers to measure how mobile usage impacts their in-store traffic and sales. The MobRetail platform utilizes in-store beacon technology, thereby allowing for location-driven marketing campaigns, which can be targeted right down to a single aisle in a store.
Popular shopping app Catalog Spree has released its first quarterly iPad Shopping Trends Report, which analyzes the way users browse and shop for items on their iPads. As the amount of mobile shopping options, and mobile shoppers, continues to increase, Catalog Spree saw the expected results, with its iPad app users reading 60 percent more catalogs and viewing 39 percent more catalog pages in Q1 2014, over Q1 2013.
Mobile-location ad platform xAd has released its 2013 Year in Review Report, analyzing the most popular trends in mobile-location advertising for 2013. The report showed mobile retail apps to be on a huge increase, as consumers continue to use their devices to research and shop for products, search for real-world store inventory and more.
Real-money gambling company CashBet has announced the closure of a $1.7 million Angel Round of funding for its platform, which brings real-money online gambling to social and mobile games. The round was led by Fred Hsu and other private investors, and CashBet is currently preparing to seek additional investments from larger investment partners.
Food delivery platform Eat24 has announced a partnership with restaurant information company Urbanspoon, which will see Eat24’s food delivery services added to the Urbanspoon website and mobile app. The Eat24 integration is now live in New York, Los Angeles and Seattle, with plans to bring the technology to the rest of the country in the coming weeks.
Adroit Digital: Over half of consumers plan to shop for Valentine’s Day gifts online or on mobile this year
Advertising company Adroit Digital has released its latest report, analyzing the upcoming Valentine’s Day holiday, and how mobile users plan to engage with their phones to research and buy presents online, and on their mobile smartphones and tablets.
The report targeted a random sample of US adults aged 18 or over, who own both a smartphone and a traditional computer. The study found 59 percent of consumers plan to purchase their Valentine’s Day gifts online this year, as opposed to heading out to stores.
There’s still room for popular new shopping apps on mobile devices, as Bonial International Group’s Retale has reached over one million downloads in its first 78 days of availability. The app gives users a chance to browse weekly print circulars based on location, removing the need to buy the paper every Sunday.
Mobile commerce company mobally has announced the release of its mobile engagement shopping platform API, aimed at helping businesses quickly create and release native retail apps on mobile. The move should help developers and businesses capitalize on the growing number of mobile shoppers, as apps created with the platform can offer the same features as a desktop experience, but with on-the-go freedom.
Analytics company Placed has released its newest report, measuring the growing use of smartphones while shopping, specifically when used by US mothers. The report gathered data from over 5,000 women, and found that 80 percent of respondents now use their smartphones to conduct “grocery shopping activities.”
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