Mobile commerce company MEF has released the findings of its third annual Global Consumer Survey, which measured mobile usage patterns across 13 countries and more than 10,000 consumers. The study found 65 percent of mobile users globally have purchased goods and/or services from their mobile device.
Advertising company Adroit Digital has today announced the results of its holiday shopping survey, which measured the way moms are going to do their holiday shopping online this season. The survey found that 71 percent of moms are responsible for 75 percent or more of all gift purchases during the holiday season, creating ample opportunities for retailers (and mobile app developers) to capitalize on their increased shopping.
Mobile ad network Tapjoy has released an infographic detailing the way smartphone users utilize their mobile phones during the holiday shopping season. Its survey found that 35 percent of respondents will use their devices to research products before a purchase, and that 29 percent will ultimately make holiday shopping purchases online this year.
With the amount of mobile coupon users on the rise, Photopon looks to capitalize on the growing popularity of mobile coupons by making them social and fun to send to friends. The Photopon app on iOS has been redesigned for Version 2.0, allowing users to find nearby deals, attach their own personal photos to those deals, and then share them with others.
With holiday season closing in fast, ad-tech company Videology has released an Infographic that looks at the online trends of consumers, finding that 71-percent of survey respondents will purchase at least one holiday gift online this year. In addition, two out of three shoppers research potential gifts online before purchase, with 5-percent using their mobile device or tablet to do their research. (more…)
PayPal has expanded its mobile offering on iOS and Android, releasing an update that now allows consumers to pay for items and services using their PayPal account info and the PayPal app. The update also brings a deals service to the application, as businesses can now offer PayPal users offers associated with both in-store and online purchases.
As shoppers continue to turn to their smartphones for shopping information and rewards programs, loyalty application Front Flip has announced an update to its existing iOS app of the same name. The application looks to offer a one-stop-shop for consumer loyalty programs, encouraging users to join new programs and receive offers from directly within the application.
Mobile shopping app Clipless aims to bring discounts to Android users wherever they are, collecting discounts and coupons from over 2,000 different sources and alerting users when they are in close proximity to one of those deals.
The Android app contains a proprietary algorithm that collects deals from both smaller and larger outlets, including Yelp, Foursquare, Amazon, Groupon and Living Social, as well as traditional coupon aggregators like 8Coupons.
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