Chukong Technologies has today announced its partnerships with Chartboost, Kochava, PlayFab, Scientific Revenue and Vungle to create the Cocos Services Initiative. Cocos Services will be offered alongside the company’s Cocos2d-x game engine, giving mobile developers access to a full suite of helpful services, through a single platform. The Cocos2d-x game engine has been used by over 400,000 developers around the world, including Zynga, Big Fish and Wooga.
Pixate’s mobile design platform has officially launched to the public after its closed beta period, giving designers the ability to create native, complex mobile app prototypes visually, without writing a single line of code. The platform’s visual approach allows both novice and professional users to view and tweak application interactions, flow and animation in real time while editing on iOS and Android devices, to create an experience that fits their needs.
Oculus VR and Samsung have today announced the development of the Samsung Gear VR, a mobile virtual reality headset, powered by Oculus, for the equally new Galaxy Note 4. The headset offers a wireless experience, as users will connect the Note 4 to the headset, with the Note 4 acting as the screen, and can instantly dive into a variety of titles, including games and Oculus-built apps.
Mobile app publishing platform DWNLD has officially launched today, giving small business owners, or even large brands, a new way to create a mobile presence and engage with consumers, without the high costs normally associated with hiring an independent app developer. At launch, the platform has already been a part of more than 200 mobile apps, created for celebrities, YouTube and social media personalities, fashion bloggers, digital media companies and more.
App quality company Applause (formerly uTest) has announced its partnership with app performance management company Crittercism to combine the companies’ specialties into a suite of tools developers can use to manage their apps before and after launch. This will ensure consumers are receiving the best quality experiences possible, while also helping decrease time-to-market.
Australian web and mobile app development company Appster has today announced its expansion into the US, with the opening of its US headquarters in San Francisco. This is the first of multiple international moves planned by the company, which helps businesses transform their ideas into finished apps.
MobileX Labs has announced the beta launch of its new MXL Build app building platform, which allows users to create free mobile apps without previous coding knowledge. In addition, the company has raised $1.5 million in seed funding, led by Gary Holdren of The Garland Funds. MobileX Labs was created by Dan Novaes and Kiran Panesar, and earned over $1.5 million in revenue before officially accepting any outside funding.
Children’s entertainment app and game developer TabTale has announced it has secured a licensing partnership with American Greetings Corporation’s AG Properties, which will see the developer creating mobile games based on the company’s popular brands for kids. The first app is Care Bears Rainbow Playtime, which is now available on iOS, Google Play and the Amazon App Store.
App install ads is a fast growing business and one of the primary channels mobile developers rely on to acquire users. While new ad formats have been developed in recent years, the general flow of an app ad has been the same since the AdMob days. It’s essentially, 1) show users a creative in the form of an image and 2) take users to the app store and hope they install the app.
But ad networks know that most users sent to the app store do not convert. In fact, only around 3-5 percent of clicks turn into installs. Why?
Some of the most valuable real estate available is on your smartphone screen, positioning mobile UI/UX designers as highly influential players in the mobile space. Mobile app designers are using “one of the richest canvasses a designer can dream of,” according to Sergio Nouvel, a leading designer and entrepreneur. But they are more than mere pixel pushers; rather, they are the individuals who consider end-users’ complete experience as they interact with a mobile app. Designers aim to continuously improve usability and provide a visceral connection between the app and the user. Though mobile UI/UX designers by nature are a varied bunch, here are three secrets associated with the job:
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