App quality company Applause (formerly uTest) has announced its partnership with app performance management company Crittercism to combine the companies’ specialties into a suite of tools developers can use to manage their apps before and after launch. This will ensure consumers are receiving the best quality experiences possible, while also helping decrease time-to-market.
Australian web and mobile app development company Appster has today announced its expansion into the US, with the opening of its US headquarters in San Francisco. This is the first of multiple international moves planned by the company, which helps businesses transform their ideas into finished apps.
MobileX Labs has announced the beta launch of its new MXL Build app building platform, which allows users to create free mobile apps without previous coding knowledge. In addition, the company has raised $1.5 million in seed funding, led by Gary Holdren of The Garland Funds. MobileX Labs was created by Dan Novaes and Kiran Panesar, and earned over $1.5 million in revenue before officially accepting any outside funding.
Children’s entertainment app and game developer TabTale has announced it has secured a licensing partnership with American Greetings Corporation’s AG Properties, which will see the developer creating mobile games based on the company’s popular brands for kids. The first app is Care Bears Rainbow Playtime, which is now available on iOS, Google Play and the Amazon App Store.
App install ads is a fast growing business and one of the primary channels mobile developers rely on to acquire users. While new ad formats have been developed in recent years, the general flow of an app ad has been the same since the AdMob days. It’s essentially, 1) show users a creative in the form of an image and 2) take users to the app store and hope they install the app.
But ad networks know that most users sent to the app store do not convert. In fact, only around 3-5 percent of clicks turn into installs. Why?
Some of the most valuable real estate available is on your smartphone screen, positioning mobile UI/UX designers as highly influential players in the mobile space. Mobile app designers are using “one of the richest canvasses a designer can dream of,” according to Sergio Nouvel, a leading designer and entrepreneur. But they are more than mere pixel pushers; rather, they are the individuals who consider end-users’ complete experience as they interact with a mobile app. Designers aim to continuously improve usability and provide a visceral connection between the app and the user. Though mobile UI/UX designers by nature are a varied bunch, here are three secrets associated with the job:
One of the most popular types of mobile photos is also one of the most hated: Selfies. If you don’t like them, but you like your friend, you can use this robot, Pic Nix, to publicly shame your friend. To use the bot, go to Pic Nix’s website. Then select the user you want to shame, the photo in question, and one of the 16 Instagram sins of mobile photos:
Today’s free eBook is Learn BlackBerry 10 App Development, A Cascades-Driven Approach. Written by Anwar Ludin, the book will show you how to leverage the Blackberry Cascades 10 framework to create apps on the platform.
Facebook and mobile game developer Geewa has today announced the closing of a $4.2 million funding round, led by Springtide Ventures, member of the KKCG Group. The Czech Republic-based developer is behind games like Pool Live Tour, Age of Defenders and Munchie Mania, and will use the funding to create even more games for browser and mobile platforms.
Right now, Geewa’s plan is to release three new games in 2014, as well as support their current games with additional features and content.
While the game is a standalone experience (and a highly rated one, with a 4.5 out of 5 star score on iOS, as of this writing), it also serves as an example of the capabilities of Epic’s Unreal Engine 4 (UE4). The game was built by a single artist with no traditional programming skills, and offers procedurally generated levels for a constantly varied gameplay experience. This, in part, shows off the “ease of use and flexibility” of UE4.
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