DataPoint: Is Social Point the Next Big Game Developer?

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The social gaming space is dominated by King and Zynga. As we recently discussed, King’s games alone take up a quarter of the Facebook app market. However, the Barcelona-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.

The company’s biggest hit is Dragon City, which boasts over 24.7 million monthly active users (MAUs). This year alone, the game’s MAUs are up 65.5 percent, and its daily active users (DAUs) are up over 20 percent. Here’s a snapshot of Social Point’s top Facebook apps, courtesy of AppData:

Social Point

The developer boasts over 38.5 million MAUs on the platform, an increase of 172 percent year-over-year. DAUs are at almost 7.8 million, up 283 percent year-over-year. DAU/MAU engagement has increased almost 6 percent year-over-year, showing that more users are playing one of Social Point’s games on a daily basis.

The company recently announced a shift in strategy. In an effort to create games that have longer lasting appeal, the company has four new games in the works that will be “mobile action social strategy” games rather than “breeding” games like Dragon City. The first one, “League of Warriors,” is set to launch this spring. The company has doubled its workforce in the past year and its revenues have increased 10-fold in the past two years.

Even though Social Point’s revenues are a fraction of King and Zynga’s, the company’s growth makes it a strong contender for the next big thing in social gaming.

For more information about AppData click here, or call 415-230-2558.

DataPoint: King Takes 25% of Facebook App Market

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AppData announced today that its data are reporting King Digital Entertainment’s ascendance. Although we called into question the sustainability of the developer and its most popular game, the data indicate that King is not a one-hit wonder.

According to the announcement, the company has the top three Facebook apps ranked by Monthly Active Users (MAUs): “King has been the most successful developer to leverage the Facebook app ecosystem to build its business across all platforms.”

Here are the top five apps on AppData’s MAU leaderboard:

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Farm Heroes Saga was launched in April of 2013, making its climb to No. 2 particularly notable. Pet Rescue Saga was launched in October of 2012. Together, the three games represent almost 22 percent of MAUs in the top 100 apps that AppData is tracking. King has four more games that appear in the top 100 apps: Papa Pear Saga, Pepper Panic Saga, Bubble Witch Saga and Pyramid Solitaire Saga. With all seven taken into consideration, King’s games alone represent over 25 percent of MAUs in the top 100 apps.

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For more information about AppData click here, or call 415-230-2558.

Do you think King’s business is sustainable?

DataPoint: Zynga Focuses on Mobile, Playing Catch-Up With King

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Zynga is introducing some of its most-popular games to iOS and Android in a few select markets before officially launching them at the end of June. The social gaming developer is playing catch up with competitor King, which got into the mobile space sooner.

“Did the company miss a beat with the transition to mobile? Absolutely. Are we fixing that? Yes, we are,” CEO of Zynga Don Mattrick told Reuters.

The company’s acquisition of NaturalMotion earlier this year also signals a new focus for the company on mobile.

Even though Zynga has focused on Facebook, King has been outperforming the company there, too. This year alone, King’s DAU/MAU engagement has increased by 17.1 percent, while Zynga’s DAU/MAU is up only 0.7 percent, according to research from AppData.

Candy Crush Saga, King’s most popular game, is up 5 percent in DAU/MAU engagement this year. FarmVille 2, Zynga’s most popular game, has grown 1.6 percent in DAU/MAU engagement in the same time period. Check out a comparison of each developer’s most-popular games, courtesy of AppData:


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Do you think Zynga’s increased focus on mobile will help it catch up to King?

DataPoint: Candy Crush Saga Continues to Grow – But Will It Sustain?

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When King Digital Entertainment, the makers of the hugely-popular Candy Crush Saga, filed for an IPO last month, there was no shortage of speculation about the company’s sustainability. Even though the game maker racked up $1.88 billion in revenue last year (largely relying on Candy Crush Saga), there were some worrying signs already. Besides the troubling performances of other social-gaming companies like Zynga, King saw its revenue decline by about $20,000 between Q3 and Q4 of last year, while its profits declined by over $70,500 in the same time period.

(more…)

DataPoint: Did you know that King has more DAUs than Zynga has MAUs?

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According to AppData, King has taking the crown.
 
Developer MAU 1/1/14 DAU  1/1/14
Zynga 86 million 15.7 million
King 254.5 million 109 million

 

Are you playing Candy Crush Saga?  Please share your thoughts with us!

 
For more information, visit AppData or call us at 415-230-2558

DataPoint: King’s Monthly Active Users (MAU) and Daily Active Users (DAU) on Facebook are off the charts.

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According to AppData, King’s daily active users (DAU) continue to grow.
 
How is King doing as a developer?  

  • October 1, 2013:   AppData is estimating 248.9 million MAUs and million 82.2 DAUs.
  • November 1, 2013:   AppData is estimating 246 million MAUs and 83.1 million DAUs.
  • December 1, 2013:  AppData is estimating 246 million MAUs and 83.1 million DAUs.
  • January 1, 2014:  AppData is estimating 254.5 million MAUs and 109 million DAUs.
 
For more information, visit AppData or call us at 415-230-2558.

Instagram video a week later: Vine falling fast

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According to MarketingLand using Topsy’s free analytics tool, Twitter users are sharing Vine videos less and less since Instagram introduced video to its app last Thursday. The amount of Vine shares on Twitter took a significant dip after the June 20th announcement and has not recovered since.

(more…)

Report: King preparing for IPO

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King, creators of hugely popular Candy Crush Saga, is reportedly in consultation with J.P. Morgan Chase & Co., Credit Suisse Group and Bank of America and considering a U.S. IPO later this year, according to the WSJ.

(more…)

Top 5: What apps appeal more on iPhone than iPad?

appdataInside Network’s AppData is a system for tracking metrics across a broad range of apps. One of its simplest and most straightforward services charts app popularity on iPhone and iPad in a variety of flavors, ranging from top grossing to top paid losers.

On the iPad, the five most popular free apps are Candy Crush Saga, Dumb Ways to Die, Bird Zapper, What’s Behind HD, and Crazy Dentist. If these five were not enough to convince, a look at the ten free apps following them makes it crystal clear: on the iPad, games rule the roost. (more…)

AppData Analytics Service Introduces iOS Revenue Estimates

AppDataApplication analytics provider AppData announced the launch of its proprietary iOS application and developer revenue estimates. Metrics are provided by week, month, and year-to-date for the top grossing applications and developers on iOS.

App revenue is attributed to either app purchase price or in-app purchases for each application. Developer revenue is shown in context with the overall number of apps and app titles the developer has published.

Mobile app developers and investors will now be able to gain insight into the financial success of competing applications and studios in their market with these estimates, which will be updated on an ongoing basis.

This new feature is available as part of a subscription to AppData for Mobile Apps, AppData Pro, or AppData Custom. Learn more on the AppData site.

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