More Data Shows App Development not a Sustainable Business

app data app revenue

App creation is not as lucrative as the top 1 percent of apps would have you think. In fact, most apps are likely to fall below the “app poverty line” with their meager earnings of $500 per app, per month. (more…)

Health & fitness app growth outpacing other apps by 87%

fitbit fitness app

Health and fitness apps are experiencing major growth this year, more so than any other year, according to data from Flurry Analytics. From December of 2013 to June of 2014, apps grew by 33% while health & fitness apps grew by 62%. This is attributed to the growth of devices that now support and help users track their physical activities in addition to independent apps that can perform similar functions. (more…)

Tablet productivity & gaming apps experience heaviest use during ‘prime-time’

flurry analytics

Mobile analytics firm, Flurry, have new statistics for tablet apps which sheds light onto a ever-growing problem for tablet app developers: how do consumers use tablets? As the charts and use-data reveal, tablets are a bit of a conundrum.

One could argue that most tablet users are accessing their devices all day, but a look at gaming and entertainment apps shows that many users, especially users between ages 25-54, are hitting tablets the heaviest at night during TV’s notable “prime-time” hours between 7pm-11pm. This is especially true of productivity apps. (more…)

DataPoint: Spotify Facebook App is Raking in Users and Engagement

Spotify

Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week. (more…)

DataPoint: The Top Facebook Developers

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King leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users (DAUs), giving it over 23 percent of the market in March of 2014. Microsoft had about 26.6 million DAUs in the same time frame with nearly seven percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million DAUs) and Supercell (11.3 million DAUs). (more…)

Zynga’s FarmVille 2 Loses 4 Million DAUs in a Year

DataPoints

Poor Zynga. The once-darling of the social gaming world has been losing users for some time now, while its competitor, King, is on the upswing.

In March of 2013, Zynga’s biggest game was Farmville 2. It had over eight million daily active users (DAUs) at the time, and had 2.73 percent of the Facebook app market, according to AppData. At the same time, King’s biggest game Candy Crush Saga had about 21.5 million DAUs and 7.27 percent of the market.

In a year’s time, Farmville 2 lost nearly four million DAUs, dropping from No. 4 in AppData’s Power Ranking to No. 20. Meanwhile, Candy Crush Saga has held onto its number one spot, gaining over 35 million DAUs in the same time period. Candy Crush now has 15.77 percent of the market, compared to FarmVille 2’s 1.15 percent. (more…)

DataPoint: Clash of Clans Generates the Most Revenue on iOS

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Ever since March of 2013, King’s Candy Crush Saga enjoyed a consistent spot as the top-grossing app on iOS. However, the game’s reign seems to have ended. Supercell’s Clash of Clans has been the top-grossing app on iOS since February. In the past week, Clash of Clans has raked in over $7 million in revenue, according to AppData. Candy Crush earned about $6.1 million in the same time period.

Both games are free to play, and both offer in-app purchases as a way to generate revenue. However, Clash of Clans uses Apple’s Game Center for sharing, while Candy Crush uses Facebook. King leverages Facebook Connect, making Candy Crush a cross-platform game. Clash of Clans, on the other hand, must develop a different sharing system for different platforms, as Game Center is only available on iOS.

Which game do you enjoy playing most?

For more information about AppData click here, or call 415-230-2558.

DataPoint: What Can Zynga Learn from NaturalMotion?

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Zynga’s acquisition of NaturalMotion earlier this year signals a change in focus for the company. NaturalMotion, the U.K.-based mobile gaming company, is best known for its mobile games “CSR Racing” and “Clumsy Ninja.”

Zynga has been seeing major loses on the Facebook platform, so the acquisition could help the company in the mobile space. According to AppData, the number of monthly active users (MAUs) for Zynga’s games on Facebook has declined over 68 percent this year alone. Daily active users (DAUs) have declined almost 67 percent in the same time period. (more…)

DataPoint: King Exceeds 300 Million MAUs On IPO Day

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King Digital broke 300 million month active users (MAUs) on Facebook today, according to AppData. That puts the newly-public company at over three times the MAUs of Zynga on the same platform. So far, King’s debut on the New York Stock Exchange has been rocky: Shares closed at $19 today, over 15 percent lower than the offering price.

King300M

“It is unusual for an IPO to open up so much lower and then remain down like this throughout the morning it starts trading,” said WSJ reporter Matt Jarzemsky in an interview.

In comparison, Zynga’s offering price was $10 per share, and was down five percent at the end of its first day of trading back in 2011. Although its stock price rose to as much as $14.69 per share (March 2012), it closed at $4.64 today. (more…)

DataPoint: Is FunPlus’ Family Farm Zynga’s Next Rival?

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This week brought news that the social gaming company DianDian Interactive, otherwise known as FunPlus, raised $74 million in a Series B round. It’s the largest funding round for a social gaming company in nearly a decade.

FunPlus board member Richard Lim told The Wall Street Journal that the company did not want to do an IPO, choosing instead to remain private. The funds will be used to launch more games, and to expand its offices in Beijing, San Francisco and Vancouver. Although the company is based in China, most of its revenue comes from players in North America and Europe.

The developer’s success is in large part due to its “Family Farm” franchise. According to Mediabistro’s research tool AppData, Family Farm on Facebook has seen about 20 percent growth in both monthly active users (MAUs) and daily active users (DAUs) this year alone. Even though Zynga’s Farmville dwarfs the Family Farm games in terms of users, Farmville’s MAU and DAU have declined 66 percent and 60 percent, respectively. Farmville 2, which has more users than Farmville, has also declined this year: MAUs are down 42 percent and DAUs are down 38 percent.

The games from FunPlus are showing high engagement as well. Family Farm Seaside has a DAU/MAU engagement of over 35 percent, compared to 18 percent for Farmville, and 20 percent for Farmville 2. Family Farm, another game from FunPlus, has a DAU/MAU engagement of 19 percent this year.

Will FunPlus be able to ride its farming game wave to the top like Zynga? Having raised $87 million so far, it certainly seems possible.

For more information about AppData click here, or call 415-230-2558.

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