Apple is reportedly experimenting with incorporating app ratings as a factor for its App Store Top Charts rankings. This move isn’t unexpected, as developers have entered into a silent war against Apple, pleading for it to remove the ranking charts from iTunes altogether. This is due, in part, too the ability for developers to pay to artificially inflate their app store positions with fake downloads.
Toronto-based Mobiroo will begin to offer its “apps on-demand” service in the Asia Pacific. Through a partnership with Malaysia’s biggest telecommunications provider, Celcom Axiata Berhad, Mobiroo will offer an “All You Can App” subscription service providing unlimited access to a selection of top paid apps and games. The service acts very similarly to the way Netflix or Spotify streaming works. The current app library is nearing over 750 with more titles added daily. (more…)
Apple has quietly made some of its most popular games and applications free, perhaps in conjunction with the iOS App Store first launching five years ago this week. With original prices ranging from $0.99 to $19.99, the applications seem to be hand selected as some of the store’s most popular and successful.
The App Store will celebrate its fifth birthday on July 10th and Apple has already begun sharing statistics to show how far it has come. At WWDC earlier last month, the company announced that it had accumulated 575 million app store accounts. These users are selecting from a catalog of apps surpassing 900,000.
According to new reports from Juniper Research and news site Cinema Blend, the mobile app market will expand to 160 billion downloads in 2017. Just in 2013, there is only a 80 billion download projection, which is already a significant increase year-to-year.
In its report entitled, “Future App Stores: Discovery, Moonetisation & Ecosystem Analysis 2013 – 2018,” Juniper Research discussed the app discovery and app store revenue. It also brought up new app discovery tools put in place to spread awareness to and increase downloads. The report specifically mentions the new Google Play Game Services feature which will make discovering apps that friends easier to find. It will also rank free apps higher than paid ones, increasing the total number of downloads for the year.
The numbers here show that the mobile market is constantly growing. Unlike other gaming platforms, mobile apps and downloads are not limited by hardware restraints and is the easiest to appeal to casual users. There are no signs of slowing for the industry.
For more information, refer to Juniper Research’s whitepaper available here.
Breaking into the iOS leaderboards, Distimo shares required revenue and downloads to place in the charts
For app developers, finding top placement in a respective app store charts can be helpful for discoverability and viral growth. However, breaking into the top charts has become increasingly difficult for the iOS store. Mobile app analytics firm, Distimo, has released some statistics on what it takes for an application to break into the top charts in the iOS app store. According to a monthly report, the company found that:
An informal petition has been launched among iOS app developers, each stating their views on why Apple should remove its chart system from the App Store. Instapaper creator Marco Arment is one of the many voices pleading for Apple to remove the lists, and his reasoning is incredibly sound. (more…)
Wan-Pai is a new free app for iOS and Android from AVOS Systems, the company started by Chad Hurley and Steve Chen, the founders of YouTube. Wan-Pai is Vine, the six-second video sharing app, but for the Chinese mobile market.
Everything from the interface to the editor’s picks seems directly lifted from Vine. Wan-Pai does try to distinguish itself by adding filters and using a salmon color scheme instead of Vine’s green. Annoyingly, where it is different is a noticeable lag before videos start playing instead of Vine’s near instant playback. (more…)
Inside Network’s AppData is a system for tracking metrics across a broad range of apps. One of its simplest and most straightforward services charts app popularity on iPhone and iPad in a variety of flavors, ranging from top grossing to top paid losers.
On the iPad, the five most popular free apps are Candy Crush Saga, Dumb Ways to Die, Bird Zapper, What’s Behind HD, and Crazy Dentist. If these five were not enough to convince, a look at the ten free apps following them makes it crystal clear: on the iPad, games rule the roost. (more…)
Ever since Apple instituted clause 2.25 in October 2012 to its App Review Guidelines, the Cupertino, Calif.-based corporation has been cracking down on app discovery services violating the clause like AppGratis, which was removed from the Apple App Store in an effort to stop third-party tools that directly compete with the store. Clause 2.25 states that “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.” Another relevant clause is 5.6, which states that “Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.”
Inside Mobile Apps first heard of AppGratis when we spoke with CEO Simon Dawlat back in January about the company’s raising of $13.5 million in Series A funding and that its service was delivering up to 700,000 installs for app developers. Essentially, AppGratis offered developers burst campaigns by getting their app featured by AppGratis for a certain amount of money. Now that the app is removed from the Apple App Store, for those who still have the app installed on their devices, the app just prompts users that daily deals will be delivered to their email instead of through the app via push notifications. App discovery remains one of the largest hurdles for app developers, so when engines like AppGratis get taken down, developers need to start looking at other avenues for discovery. In a guest post from Side-Kick Games marketing director Noya Polliack, she adds that it’s clear Apple wants to remain “hands on” with picking the “right” apps for its users.
This wasn’t the first time Apple cracked down on limiting outside influencers from its app ecosystem. Apple shook down incentivized install practices back in April 2011, where developers offer their apps in other games and pay for downloads when users install their titles for virtual current.
PocketGamer.biz reported earlier this month that Apple apparently expanded the language in clause 2.25. PocketGamer.biz was sent an email conversation between Apple and an anonymous developer who’s developing an app “primarily focused on sharing recommendations to your friends.” In the email from Apple to the developer, Apple pointed to apps that “include filtering, bookmarking, searching, or sharing recommendations are not considered as significantly different from the App Store.” The additional language to clause 2.25 is not present in Apple’s guidelines. This expansion to the regulation 2.25 has left iOS developers confused about what is and what isn’t acceptable in terms of app promotion. (more…)
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