According to new reports from Juniper Research and news site Cinema Blend, the mobile app market will expand to 160 billion downloads in 2017. Just in 2013, there is only a 80 billion download projection, which is already a significant increase year-to-year.
In its report entitled, “Future App Stores: Discovery, Moonetisation & Ecosystem Analysis 2013 – 2018,” Juniper Research discussed the app discovery and app store revenue. It also brought up new app discovery tools put in place to spread awareness to and increase downloads. The report specifically mentions the new Google Play Game Services feature which will make discovering apps that friends easier to find. It will also rank free apps higher than paid ones, increasing the total number of downloads for the year.
The numbers here show that the mobile market is constantly growing. Unlike other gaming platforms, mobile apps and downloads are not limited by hardware restraints and is the easiest to appeal to casual users. There are no signs of slowing for the industry.
For more information, refer to Juniper Research’s whitepaper available here.
For app developers, finding top placement in a respective app store charts can be helpful for discoverability and viral growth. However, breaking into the top charts has become increasingly difficult for the iOS store. Mobile app analytics firm, Distimo, has released some statistics on what it takes for an application to break into the top charts in the iOS app store. According to a monthly report, the company found that:
Photo via chartboost.com
Chartboost has announced the launch of Groups for Direct Deals, making it easier for mobile app developers to connect, cross-promote, and grow without paying fees.
An informal petition has been launched among iOS app developers, each stating their views on why Apple should remove its chart system from the App Store. Instapaper creator Marco Arment is one of the many voices pleading for Apple to remove the lists, and his reasoning is incredibly sound. (more…)
Cleverbug, a smartphone application that takes social network data and uses it for personalized physical greetings cards, told InsideMobileApps.com at the recent Inside Social Apps show that is has now reached 20 million birthdays in its database. The app originally launched in mid-January and attained 25,000 downloads in February.
Backed by an Ireland based VC, Cleverbug integrates with Facebook’s Open Graph to remind users of friends’s birthdays or other life events such as engagements or pregnancies. Users can then create a personalized greeting card using Facebook photos and in-house designs, and send it for free digitally or on a printed card at the price of $2.99 plus postage.
Wan-Pai is a new free app for iOS and Android from AVOS Systems, the company started by Chad Hurley and Steve Chen, the founders of YouTube. Wan-Pai is Vine, the six-second video sharing app, but for the Chinese mobile market.
Everything from the interface to the editor’s picks seems directly lifted from Vine. Wan-Pai does try to distinguish itself by adding filters and using a salmon color scheme instead of Vine’s green. Annoyingly, where it is different is a noticeable lag before videos start playing instead of Vine’s near instant playback. (more…)
Inside Network’s AppData is a system for tracking metrics across a broad range of apps. One of its simplest and most straightforward services charts app popularity on iPhone and iPad in a variety of flavors, ranging from top grossing to top paid losers.
On the iPad, the five most popular free apps are Candy Crush Saga, Dumb Ways to Die, Bird Zapper, What’s Behind HD, and Crazy Dentist. If these five were not enough to convince, a look at the ten free apps following them makes it crystal clear: on the iPad, games rule the roost. (more…)
Ever since Apple instituted clause 2.25 in October 2012 to its App Review Guidelines, the Cupertino, Calif.-based corporation has been cracking down on app discovery services violating the clause like AppGratis, which was removed from the Apple App Store in an effort to stop third-party tools that directly compete with the store. Clause 2.25 states that “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.” Another relevant clause is 5.6, which states that “Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind.”
Inside Mobile Apps first heard of AppGratis when we spoke with CEO Simon Dawlat back in January about the company’s raising of $13.5 million in Series A funding and that its service was delivering up to 700,000 installs for app developers. Essentially, AppGratis offered developers burst campaigns by getting their app featured by AppGratis for a certain amount of money. Now that the app is removed from the Apple App Store, for those who still have the app installed on their devices, the app just prompts users that daily deals will be delivered to their email instead of through the app via push notifications. App discovery remains one of the largest hurdles for app developers, so when engines like AppGratis get taken down, developers need to start looking at other avenues for discovery. In a guest post from Side-Kick Games marketing director Noya Polliack, she adds that it’s clear Apple wants to remain “hands on” with picking the “right” apps for its users.
This wasn’t the first time Apple cracked down on limiting outside influencers from its app ecosystem. Apple shook down incentivized install practices back in April 2011, where developers offer their apps in other games and pay for downloads when users install their titles for virtual current.
PocketGamer.biz reported earlier this month that Apple apparently expanded the language in clause 2.25. PocketGamer.biz was sent an email conversation between Apple and an anonymous developer who’s developing an app “primarily focused on sharing recommendations to your friends.” In the email from Apple to the developer, Apple pointed to apps that “include filtering, bookmarking, searching, or sharing recommendations are not considered as significantly different from the App Store.” The additional language to clause 2.25 is not present in Apple’s guidelines. This expansion to the regulation 2.25 has left iOS developers confused about what is and what isn’t acceptable in terms of app promotion. (more…)
Google today announced that all Android developers can now reply to user reviews in Google Play. Developers can reply to app store reviews through the Google Play Developer Console. All replies are displayed publicly below the corresponding user review on Google Play. Users receive an email notification when a developer replies and can either reply to a developer directly by email, or update their review if they feel the need to.
In June 2012, Google first allowed a select group of developers — those with a Top Developer Badge — the ability to respond to specific reviews directly from the Android Developer Console. Google expanded the program to more developers in January. Comparatively, the Apple App Store still doesn’t have the ability for developers to directly respond to user reviews.
Responding to app reviews is helpful to developers because an app’s average review score is a powerful viral mechanism for app discovery as well as provide a more effective communication channel with their audience to handle any customer support requests like complaints, bugs or suggestions for new features.
Google also provided some best practices when replying to user reviews, which it collected from developers who had the ability to reply to reviews already:
- Check reviews frequently, and involve people from all parts of your organization
- Identify and prioritize bugs based on user impact
- Let users know when their problems are resolved
- Reply constructively to both negative and positive reviews
- Refer users to documentation or other support channels
- Get ideas about new improvements or features
- Thank the users who are your biggest advocates
Developers interested in learning more about replying to user reviews can go here to see Google’s posting guidelines.
Fiksu today reported a steady landscape for daily download volumes and mobile app marketing costs in its March 2013 Index. The user acquisition and marketing company also announced that its Fiksu Mobile App Marketing Platform has now registered 100 billion app user actions and driven more than one billion app downloads.
Fiksu reported a cost per loyal user increase of 5 percent, or $0.07, to $1.36, from $1.29 in February’s Index. Marketing costs are up by approximately 5 percent year-over-year when compared to costs of $1.30 per loyal user in March 2012′s Index. The Boston-based company, which measures the average aggregate daily download volume of the top 200 free iPhone apps in the U.S., noted a 4 percent decline in daily mobile app downloads, moving from 5.20 million daily downloads in February to 5.02 million downloads in March. Although daily download volumes remained steady month-over-month, volumes were up 12 percent year-over-year from March 2012′s figure of 4.45 million daily downloads.
“The ‘new normal‘ continued in March, which was good news for mobile app marketers,” says Micah Adler, CEO of Fiksu, in a statement. “Inventory has increased but costs have held steady, reflecting a maturity in the overall quality of apps and their ability to engage users. Despite the last few steady months, marketers must always be prepared for the ebbs and flows that inevitably happen in the complex app ecosystem.”
For the purpose Fiksu’s Indexes, the company denotes a loyal user as a person who open an app three or more times. These reports are meant to help mobile app marketers gauge their performance against industry trends.