Moscow-based devtodev has announced the beta launch of its all-in-one mobile analytics platform of the same name. Devtodev looks to eliminate the need for app developers to sign up for multiple analytics programs to keep track of their applications by offering all necessary tools in a single integrated SDK.
Ooyala, the online video provider for everyone from ESPN to Comedy Central, released its quarterly video index report, and the findings show a definite shift in viewing habits as people move away from their traditional television sets and gravitate more toward their tablets and smartphones.
In fact, according to Ooyala, the share of video viewing on smartphones increased 41-percent during the first half of 2013, jumping by 28-percent in Q2 alone. The study also found that mobile audiences watch live video nearly twice as long as on-demand video, while more than 20-percent of mobile users stream content more than an hour long. In addition, the majority of mobile viewing is taking place on Friday and Saturday nights, with the stats surging between 8 and 10 pm. (more…)
Cloud-based development and publishing platform Gamebrain is partnering with Kontagent to provide detailed analytics through the new service, tailored to meet the needs of small- to mid-level developers.
Everything from a players’ first-session engagement to monetization strategies to lifetime value is covered in Kontagent’s free tier, as Gamebrain hopes to not only help simplify developer workflow, but streamline the entire process.
Google’s market for Android applications, the Google Play store, saw huge increases in revenue in the first half of 2013, according to the latest report from app analytics company Distimo. The report saw Google Play’s revenue increase by 67 percent in the past six months, while Apple’s App Store revenue grew by just 15 percent.
Mobile apps analytics company Localytics has released the results of its latest study, measuring download and user retention rates across iOS and Android applications. The annual study follows app downloads from new users in Q3 of each year, and then tracks how many times those apps are launched on the same devices through March 15 of the following year.
Breaking into the iOS leaderboards, Distimo shares required revenue and downloads to place in the charts
For app developers, finding top placement in a respective app store charts can be helpful for discoverability and viral growth. However, breaking into the top charts has become increasingly difficult for the iOS store. Mobile app analytics firm, Distimo, has released some statistics on what it takes for an application to break into the top charts in the iOS app store. According to a monthly report, the company found that:
Application analytics provider AppData announced the launch of its proprietary iOS application and developer revenue estimates. Metrics are provided by week, month, and year-to-date for the top grossing applications and developers on iOS.
App revenue is attributed to either app purchase price or in-app purchases for each application. Developer revenue is shown in context with the overall number of apps and app titles the developer has published.
Mobile app developers and investors will now be able to gain insight into the financial success of competing applications and studios in their market with these estimates, which will be updated on an ongoing basis.
This new feature is available as part of a subscription to AppData for Mobile Apps, AppData Pro, or AppData Custom. Learn more on the AppData site.
App analytics startup Medio recently launched K-Invite, a new service designed to help mobile game and mobile app developers acquire more users.
Essentially, the Seattle-based company’s K-Invite allows developers to harness the viral power of word of mouth, and be able to track the performance of word of mouth marketing as well. With user acquisition costs higher than ever due to the fierce competition in mobile and openness of the platform, app developers are constantly seeking to find new and creative ways to acquire quality users on the cheap. Many developers promote their apps through ad networks, cross-promotion services, and even Facebook mobile app install ads, but what has shown to be an important user acquisition channel is word of mouth, a user showing another user an app or telling them about it. But tracking this user acquisition vehicle has been difficult.
Developers can integrate K-Invite into their app, which will add a share button, allowing users to share a developer’s app with another user by a sending custom message with an app download link. The one-to-one shared message can be sent from one user to another via SMS, email, Facebook and Twitter. Developers can incentivize users for sending a message to another user by offering in-app rewards. (more…)
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