Nearly 1 in 5 Android in-app purchases are fraudulent

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Swrve’s latest research comes on the heels of GoogleI/O, indicating that about 19% of in-app purchases on Android devices are actually fraudulent. The troubling data could account for some of Android’s lower-than-Apple revenue share of the app marketplace.

The 19% figure is based on all in-app purchase (IAP) data on Android platforms in the month of May. The analysis was limited solely to apps that include in-app purchases as an option, with IAPs being strictly defined as those fulfilled via the Google Play store.

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FIFA World Cup gives soccer and sports app a major win

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World Cup fever is at its peak, and soccer apps are experiencing similar popularity – even apps not sponsored by the official FIFA organization. Apps like FIFA Official App, Watch ESPN, Univision Deportes are all popular free iOS apps, while Univision Deportes is in the top ten in Google Play. With many days left of the games, these apps will still get plenty of utility. (more…)

Infographic: everyday things we’ve replaced with smartphones

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Cellphones, or dumbphones, have been eclipsed with smartphones, but what about everyday items like mp3 players and encyclopedias? Most likely, you’ve not purchased either since you got your shiny new smartphone.

In fact, you can trace the decline of encyclopedias with smartphone sales very easily in the eBay infographics below. The trend is also similar for MP3 players, atlases, digital cameras, and more. Estimates place these combined items around  $11,000 per consumer while an average phone costs $200-$300. With a two-year contract, users are still spending less at $1,740 – a “savings” of $9,419. (more…)

Upsight’s mobile analytics platform now serves over 25,000 apps

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App analytics and marketing platform Upsight (formerly Kontagent-PlayHaven) has announced new milestones for its platform, which now serves over 25,000 apps. The platform reaches 700 million monthly active users, and processes over 500 billion events each month. The Upsight platform helps developers measure the lifetime value of their users, and provides data on user acquisition, retention, engagement and monetization.

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Apmetrix adds 40 new data sources to mobile analytics platform

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Analytics platform Apmetrix has added 40 new data sources to its real-time analytics service. These sources include both sites and applications like Facebook, Comscore, Flurry, Google Analytics and AdWords, Fiksu, Tumblr, Vimeo, Yahoo! and YouTube, among others. With these new data sources, app publishers and marketers will have even more data to analyze before making business decisions about their mobile products.

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Kontagent-PlayHaven relaunches as Upsight, unveils freemium analytics platform

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After its merger announcement late last year, Kontagent-PlayHaven has relaunched as Upsight. The company’s platform offers app developers a variety of tools for tracking user behavior and analyzing that data to create plans of action and put them into motion. Upsight’s platform already supports 22,000 apps, with its new freemium option giving app developers access to analytics and marketing tools via a single dashboard.

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Think Gaming launches Scouting Reports service to help form top grossing games

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Think Gaming has announced the launch of its Scouting Reports service, aimed at helping mobile game developers turn their games into top grossing applications, with the help of new publishers and investors. The reports measure apps and compare them to data from over 5,000 mobile games, offering developers a look at how their games can be improved.

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Adeven relaunches as Adjust, announces improved mobile analytics solution

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Mobile app tracking and analytics company Adeven has announced its major rebranding initiative, changing its name to Adjust, and announcing the launch of a new feature set to its product. The Adjust platform focuses on re-engagement targeting, and looks to move beyond just tracking app download numbers, but to analyze how consumers use apps after the initial download.

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Playnomics launches User Segmentation Service for on-demand user targeting

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Predictive analytics company Playnomics has announced the launch of its User Segmentation Service (USS), which aims to help developers and advertisers utilize its user segmentation technology in an on-demand setup. Using the USS, developers send the real-time API a user identifier, and receive a behavioral profile in return. This data can then help developers re-engage users, provide targeted messaging and more.

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Localytics raises $16 million in Series C financing for mobile analytics platform

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Mobile analytics and marketing company Localytics has announced it has raised $16 million in Series C financing, in a round led by new investor Foundation Capital. An existing investor, Polaris Partners, also participated. This brings the company’s total financing to $25 million, with Localytics planning to use the funding to accelerate its international expansion efforts, as well as make additional investments into customer service, sales and product development.

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