A new report by Distimo finds that dropping the price of an iPhone app increased revenue by 95 percent three days after the price drop, while lowering the price of an iPad app increased revenue by 51 percent. Distimo’s debuted its analytics product AppIQ in October 2012, which allows its customers to see how many downloads and how much money almost any Android or iOS app makes, aiding in the pricing strategy process most mobile app developers deal with.

Distimo said that the effect of a price drop on revenue is significant, amplifying the longer iPhone and iPad apps remain on sale in the Apple App Store. Seven days after a price drop, revenue increased by 159 percent for iPhone apps, and by 71 percent for iPad apps. Distimo also cited increased revenue from one-off fees and in-app purchases as contributors to the increase in revenue in the long run.

On the other hand, when the price of an iPhone app was increased, download volumes fell 46 percent over five days, with download volumes dropping by 57 percent on iPad. Dropping the price of an app not only effects revenue, it effects downloads. Dropping the price of an iPhone app increased downloads by 1665 percent five days after the price drop, while lowering the price of an iPad app increased downloads by 871 percent.

Distimo then took a look at price elasticity, a number that stands for the change in revenue caused by a one percent price change. The Dutch firm found that iPhone apps show the lowest price elasticity on revenue, meaning that revenue reacted most heavily on any price change of a particular app in the Apple App Store. A one percent price drop for an iPhone app led to a 1.2 percent increase in revenue within five days. On iPad, price elasticity is -0.07 percent, indicating that a one percent price drop caused a 0.7 percent increase in revenue.

After noting that 850 apps for iPhone and 930 apps for iPad changed its prices at least once in the Apple App Store in December 2012, Distimo discovered that the majority of price changes fall within the $1 to $3 range, with the largest price changes occurring on iPad apps where 20 percent of all price changes moved the needle more than $4 in the Apple App Store.

The effects of price changes on download volumes and revenue for apps in the Apple App Store is similar on Google Play. However, Distimo said the effect in the app store for Android devices was less powerful compared to the Apple App Store. Distimo cited the higher difficulty to reach the top of the Google Play charts as the explanation for the difference between the two stores. Distimo also listed the top 10 iPhone and iPad apps that benefited from price drops by revenue, in which the majority of apps on both lists were games.

All the data from this report came from the Apple App Store for iPhone and iPad during December 2012, in the 10 largest countries consisting of Australia, Canada, France, Germany, Italy, Japan, Korea, Russia, the U.K. and the U.S. This report is only based on mobile apps that have reached the top 400 overall and had at least one price change in the month of December last year. Also, keep in mind that all this data was collected in December, a time when the holidays dramatically boost app downloads as noted by Fiksu, Flurry and others.

Distimo will host a free webinar on the impact of price changes subject, which this report analyzed, on Feb. 7 at 5:00 p.m. CET. For those interested, register here.

Both of the top app stores — Apple App Store and Google Play — showed high growth in app revenue from Q3 2012 to Q4 2012, App Annie reports. Google Play, in particular, doubled app revenue from Q3 to Q4 along with a higher growth rate than the Apple App Store. Despite Google Play’s revenue doubling quarter-over-quarter, the Apple App Store gained more in absolute revenue, considering its larger revenue base. Apple is far and away the leader in app revenue, earning more than three-and-a-half times more revenue than Google Play in December 2012.

According to the company’s January 2013 App Annie Index, Apple App Store revenue grew by around one-fifth from Q3 to Q4, increasing revenues by 35 percent from November 2012 to December. In comparison, the Apple App Store’s revenue increased by 25 percent from November 2011 to December 2011. App Annie attributed users receiving new iPhones and iPads as gifts for the holidays that led to a spike in app downloads, and therefore, app revenue.

The top five most lucrative countries for iOS developers remained the same from Q3 to Q4. Starting from first to fifth is the U.S., Japan, the U.K., Australia and Canada. For the quarter, those five countries accounted for more than 60 percent of the Apple App Store’s revenue. China, in particular, is quickly moving up the top ranking countries by revenue on the Apple App Store list, changing from No. 8 spot to the No. 7 spot in October 2012, and from the No. 7 spot to the No. 6 spot as of December. It should come as no surprise as even CEO Tim Cook said in Apple’s Q4 2012 earnings call last week that China is its second largest region. The Cupertino, Calif.-based corporation has even been rumored to be developing a cheaper iPhone that would be aimed at emerging markets like China.

Japan and South Korea led the way for Google’s app store to double its revenue from Q3 to Q4, accounting for nearly half of Google Play’s app revenue in Q4. The three most lucrative countries for Google Play developers, in order from first to third, were Japan, the U.S. and South Korea. Coincidentally, all three of the same countries had the highest percentage of app money spent on games. In December 2012, 76 percent of app revenue came from games among U.S. users. In Japan, it was 88 percent and in South Korea it was 95 percent.

After racking up 2 million downloads on Christmas Day, mobile-social game developer Storm8 was the only notable publisher to crack the iOS top publishers by monthly downloads chart, moving from the No. 14 spot in November 2012 to the No. 9 spot in December 2012.

On the iOS top publishers by monthly revenue chart, Electronic Arts reclaimed the No. 1 spot in December, with strong performance from its free-to-play title The Simpsons: Tapped Out. Japanese game company GungHo Online was the biggest mover, leaping six spots to the No. 5 spot. Earlier this week, we reported that GungHo’s Puzzle & Dragons is seeing massive success in Japan, and now the company is more valuable than Zynga. For Android, nine of the top 10 publishes by monthly revenue on Google Play were either Japanese or South Korean, French game company Gameloft was the lone Western publisher.

South Korean Naver Corp., developer of the messaging app Line, was the notable publisher on all four top publisher charts for iOS and Google Play by downloads and revenue. Line recently surpassed the 100 million user mark in less than 19 months. Line was also the top grossing non-game app worldwide for both iOS and Android, according to App Annie.

On App Annie’s top iOS game apps by monthly revenue chart, King.com’s Candy Crush Saga catapulted 28 spots from November to December, landing at the No. 5 spot. (more…)

Mobile and web analytics platform Mixpanel today launched Revenue Analytics, a new product that helps its customers drill down into their revenue data in a way that CEO Suhail Doshi believes wasn’t possible before.

Today, websites or mobile apps use payment processors like Stripe, Braintree or Amazon Payments to handle billing for their company, while engineers from a given company build an in-house database that stores all the transactions. In order to get any information about how much money a company is making, an employee would have to write a structured query language (SQL) query that would fetch data like the total amount of revenue. Revenue data more complex than the total amount of revenue requires more work.

“One of the things that Revenue Analytics does is it lets you dive deeper in an advanced, sophisticated and flexible way,” Doshi says. “One metric that we help companies understand is lifetime value.”

LTV is an important data point for mobile app developers, especially mobile game developers. Developers want to understand the value of customer segments such as males versus females or whales versus non-whales. Basically, if a developer invests $5 to acquire a user, will they get $6 back from the customer through something like in-app purchases of virtual goods? Developers already know how customers are using their product via metrics, and with Revenue Analytics, app developers can figure out revenue data that’s just as deep.

“If you can dig down deeper into your revenue, it means you can make a decison about whether improving your product made you more money, whether your marketing is actually working — something more valuable than ‘that’s how much revenue I made this month,’” Doshi says.

Revenue Analytics allows customers to see LTV of customers for a website or mobile app, which can be broken down by any kind of segment imaginable such as male versus female, Android platform user versus iOS platform user, which Android device, by number of ropes cut in Cut the Rope and more. This is all helpful for marketers who can now gain insight into who their most most valuable customers are and if they want to go acquire more of them, and if their marketing spend results in a positive return on investment.

“It’s not stock data, it’s specific data specific to that business,” he says. “This is something that doesn’t exist in the world right now.”

Any website or mobile app can use Revenue Analytics because its an API that can be integrated into any platform.

Mixpanel recently released its Activity Feed feature, which is an events-based timeline of a customer’s actions in an app, helping developers improve their app by analyzing individual customer behavior to see what features they highly engage in or where they churn.

Revenue Analytics is available starting today and is free to existing Mixpanel People Analytics customers. People Analytics, which launched in July 2012, lets customers view profiles of each user that uses their website or app as well as view aggregate data.

Once incubated by Y Combinator, Mixpanel has raised $12 million in funding to date from Andreessen Horowitz, Sequoia Capital, Keith Rabois, Max Levchin and Michael Birch.

App store analytics company App Annie today took an in-depth look at Japan, analyzing the Japanese mobile industry, the state of the platforms in the country and the companies, app genres and apps dominating the Japanese market.

In October 2012, Japan surpassed the U.S. in revenue on Google Play, becoming the most lucrative country for the Android platform, with 29 percent of the app store’s total global revenue.

Before Japan surpassed the U.S. as the leader in terms of revenue on Google Play, the country was actually late to the smartphone party, with smartphones taking only a 23 percent share of the handset market share at the end of 2011.

In Japan, the mobile market is dominated by three wireless carriers — NTT DoCoMo, KDDI and SoftBank. Traditionally, these companies have been the gatekeepers of content, but since the debut of the iOS and Android app store ecosystems, the top three wireless carriers are seeing its control over content change hands to the iOS and Android mobile platforms. This is why feature phones held on for so long in the country while smartphones blossomed in other regions, because the wireless carriers could restrict access to content and have influence over device manufacturers.

The No. 1 wireless carrier, NTT DoCoMo, doesn’t carry Apple products because it can’t control the sale of content from the Apple iTunes Store. Instead, NTT DoCoMo put its chips on Android and also built its own carrier stores to continue to maintain control on content that flows through its wireless network. For example, “dmenu” is a portal for accessing internet-based content, and “dmarket” is a market offering videos, music, books and apps.

On the other hand, the No. 2 and 3 wireless carriers, KDDI and Softbank, offer the iPhone, enabling Japanese consumers to buy content through the Apple iTunes Store instead of through the wireless carrier. The move to carry Apple products in turn has boosted the subscriber rate for both KDDI and Softbank, while NTT DoCoMo is now losing more subscribers than the competition, which leaves hope for KDDI or Softbank to overtake NTT DoCoMo as the wireless carrier leader in Japan.

All the happenings in the Japanese wireless carrier industry led to Android holding two-thirds of the Japanese smartphone market share, while iPhone has the other third. Despite Android’s handset market share, the Apple iTunes Store generates far more revenue than Google Play, although Google Play has been catching up over 2012. A trend seen in other regions as well.

App Annie also analyzed the top 20 iOS publishers in Japan by revenue from January 2012 to September 2012, finding that 18 of the top 20 publishers are gaming companies. The 20 publishers combine for more than half of the total value of all grossing content, with the top five publishers representing nearly one-third of all revenues. Also, Japanese companies dominate the chart, with only South Korean NHN, developer of LINE, French game developer Gameloft and Apple as the lone Western companies in the top 20. Publishers with deep pockets and market dominance in other regions such as Electronic Arts, Zynga, and Rovio, aren’t even in the top 20, which demonstrates the difficulty for Western companies to excel in the Japanese gaming market.

The games genre, to no one’s surprise, crushes the other app genres in revenue, with 77 percent of total revenues across all categories. The gaming category is the leader in revenue in other regions as well — the U.S. at 59 percent — but the category is not as dominate as the category is in Japan. GungHo Online’s Puzzle & Dragons, which recently reached the seven million user mark, is an example of a native mobile game for smartphones that’s leading the way for the gaming genre in Japan, demolishing the competition in terms of revenue.

Aside from games, social networking is a genre worth noting. iOS revenues for social networking apps grew 383 percent when App Annie compared its January 2012 versus its September 2012 data. Messaging app Line, which recently reached 100 million users, was the leading app in the social networking genre by revenue over a 12-month period ending in September 2012.

Facebook today announced changes to the way it reports user counts for apps that integrate with its platform, providing a ranking and a user tier rather than monthly active and daily active users rounded to the nearest ten-thousand, as it did previously.

Monthly active user tiers are 10,000; 50,000; 100,000; 500,000; up to 10 million. Daily active user tiers are the same but stop at 1 million. These caps mean that an app with 11 million MAU and an app with 45 million MAU will both be reported in the 10 million tier, with only their ranking number to distinguish between them.

Facebook reports these figures in its App Center, within search results and via its API. The insights developers receive about their own apps will not change. This just affects what information is publicly available to other developers and non-developers. The change goes into effect on Jan. 16.

Although Facebook is taking away some transparency, this puts it more at par with how Apple, Amazon and Google display app rankings. Apple and Amazon’s app stores rank apps by category but do not share any download or usage numbers. Google Play ranks apps and offers a range for installs: 1,000-5,000; 5,000-10,000; 10,000-50,000; and so on. However, Google Play seems to go up to 500 million installs, rather than capping its tiers at a lower number to obfuscate the data.
(more…)

Christmas Day is a huge day of the year for app developers, one developer in particular, Storm8, racked up two million downloads that day.

As analytics company Flurry reported today, Christmas Day as well as the week from Christmas Day to New Year’s Day was big for app developers. Flurry reported 17.4 million device activations and 328 million app downloads on Christmas Day alone, and 50 million device activations and 1.76 million app downloads from Christmas to New Year’s.

The Redwood Shores, Calif.-based Storm8 claimed that it saw downloads increase fourfold on Christmas Day when compared to a normal Tuesday. The company also saw 2.5 million hours of gameplay and up to 4.5 times higher average revenue per daily active user (ARPDAU) on the same day.

Storm8, which has been bootstrapped up to this point, offered some tips on how to increase an app’s presence during Christmas. First, Storm8 said app developers should be prepared for the high amount of new device activations, and second, offer holiday-themed content to increase revenue. Trademob CEO Ravi Kamran recently wrote a guest post for us on this very subject of how to market an app during the holiday season.

Christmas Day to New Year’s Day in 2012 was the biggest week for both new device activations and app downloads for iOS and Android, says mobile app monetization company Flurry.

Between Dec. 25 and Dec. 31, Flurry estimated that users activated more than 50 million new devices and downloaded 1.76 billion apps. Christmas Day alone broke records for Flurry, with 17.4 million iOS and Android device activations and 328 million app downloads.

In the first few weeks of December, Flurry saw an average of 1.07 billion new iOS and Android app downloads each week. Comparatively, the week from Dec. 25 to Dec. 31 was up 65 percent at 1.76 billion apps downloaded, breaking the previous single week app download record set in the same week of 2011.

To no one’s surprise, the U.S. had the most app downloads from Dec. 25 to Dec. 31, with 604 million, which translates to a 34.3 percent share among the top 20 countries that attributed to the 1.76 billion downloads. China, where Christmas isn’t a legal holiday, came in second place, with 183 million app downloads. China coming in second shouldn’t be a surprise since Flurry recently predicted China to overtake the U.S. in iOS and Android install base by Q1 2013. The U.K., Germany and France ranked third, forth, and fifth, but all three countries had a significantly lower amount of app downloads versus the U.S. and China.

Flurry pulled data for the report from the more than 260,000 apps on iOS and Android devices running its analytics service. The analytics firm added that it can reliably detect more than 90 percent of all the iOS and Android devices, and that its analytics service is integrated into 25 percent of all iOS and Android apps downloaded on a daily basis.

Flurry believes that weeks where there’s a billion app downloads will likely become the norm in 2013, and that weeks with two billion app downloads will come during Q4 this year.

From the beginning of the year until now, the mobile industry has continued to rise at a meteoric pace.

Many themes emerged after reviewing all of our stories in 2012. Apple and Google set themselves up as the two mobile front-runners, mobile games continued to rake in piles of money and China continued its rapid growth in mobile.

Here are the top stories of the year in no particular order:

iOS 6 Maps debacle

At WWDC 2012 in June, Apple first announced that it was ditching Google Maps as the pre-installed maps app for iOS in favor of Apple’s own maps service when iOS 6 would launch in the fall. In September, iOS 6 launched along with Apple Maps as planned and the new Maps app was quickly flooded with criticism for its poor directions and lack of features. Even Apple CEO Tim Cook wrote an apology letter regarding Apple Maps poor debut. Apple users went 14 weeks without an official, native Google Maps for iOS app until it hit the Apple App Store on Dec. 13, after which it racked up 10 million downloads in 48 hours.

Rise of the mobile market

In 2012, Apple and Google became the hands-down leaders in the mobile space. Both Apple and Google now have more than 700,000 apps in each of their respective app stores — nearly doubling the amount of apps in a year’s span. Smartphone penetration in the U.S. market also passed 50 percent for the first time. Platform-wise, Apple and Google also dominate, with a 86.8 percent lion’s share of the market as of September 2012, according to ComScore.

Japan bans monetization mechanic kompu gacha

In May, Japan’s Consumer Affairs Agency declared kompu gacha illegal in the country, going into effect in July. Kompu gacha is a monetization mechanic in social games where users pay small amounts of money to receive a random item, kind of like a toy vending machine. Major Japanese mobile players including GREE and DeNA announced that they would pull the mechanic out of their games. Companies such as mobile-social gaming powerhouse GREE felt the effect of the ban on its bottom line. GREE reported in its Q1 2013 earnings that the company’s “monthly net sales bottomed in July,” which was around the time of the kompu gacha ban, adding that its net sales fell 5.4 percent quarter-over-quarter.

Huge mobile game earners

Finnish mobile game developer Supercell told the New York Times in October about the staggering amount of money the company pulls in on a daily and monthly basis. Supercell, which only has two games in its stable, were seeing sales in upward of $500,000 a day and $15 million in gross revenue a month. NaturlMotion Games’ free-to-play racer CSR Racing was pulling in more than $12 million a month on iOS and in-app sales of more than $400,000 a day. Developer Cygames’ card battler Rage of Bahamut was reported to be earning $43,000 a day on Android (Japan revenues excluded) and monthly revenue on both iOS and Android possibly as high as $2.6 million. The game held the No. 1 spot on the Android top grossing apps chart for more than six months (it’s still No. 1) was dethroned temporarily by another DeNA game, RPG Blood Brothers back in November.

Monetizing on Google Play

We’ve heard varying opinions whether Google Play monetizes as well as the Apple App Store, but multiple sources have shown that developers can monetize on Google’s platform. Game developer TinyCo told us in October that its free-to-play title Tiny Village saw higher average revenue per paying user (ARPPU) on Android over iOS. In countries where carrier billing is active, which allows users without credit cards to purchase digital goods, developers like DeNA saw 15 percent of their Android users convert to paying users in Japan and Com2uS with a 10 percent conversion rate. In Distimo’s 2012 year in review report, the app tracking company found that daily revenue in Google Play grew 43 percent in the past fourth months, although on a typical day in the month of November, the Apple App Store generates $15 million in revenue, while Google Play sits below $3.5 million.

GREE drops OpenFeint

GREE announced in November that it was shutting down the servers for its social networking platform OpenFeint on Dec. 14. The Tokyo-based company first acquired OpenFeint in April 2011 for $104 million, but the company wants to push its own GREE platform as the primary social platform for its stable of games.

The rise and fall of Draw Something

Pictionary-like title Draw Something took the mobile world by storm. Since launching in February on mobile, the app surpassed 50 million downloads by April. In March, Zynga acquired the game’s developer, Omgpop, for $180 million. Since then, though, Draw Something use fell dramatically. A month after Zynga’s acquisition of Omgpop, Draw Something had four million fewer users.

Microsoft continues its mobile push

Despite Apple and Google cornering the market for the time being, other players are continuing to vie for mobile mobile market share. Microsoft proved its not slowing down its push on mobile, with the recent release of Windows Phone 8 and reporting that the Windows Store has more than 120,000 apps. Microsoft is going down Apple’s route, trying to create an ecosystem that translates across all devices including computers, tablets and smartphones. Flurry reported in June that the Windows Phone platform grew 521 percent year-over-year.

Mobile market in China

China, with a population in excess of one billion, was predicted by mobile app monetization company Flurry to surpass the U.S. in iOS and Android device install base by as early as Q1 2013. It’s clear China is an emerging market for mobile, with developers such as CocoaChina, Punchbox and DeNA seeing success in the country. On the Android platform in China, mobile game developer CocoaChina recently said it generated $1.6 million per month in revenue for its game Fishing Joy 2. Apple revealed in its Q4 2012 earnings call that China now accounts for 15 percent of the corporation’s total revenue and generated $5.7 billion in Q4 2012.

App tracking company Distimo released a year-end report today which detailed Google Play’s significant growth in daily revenue, the ability of an app to quickly reach one million downloads and listed the top cross-platform publishers.

The report shows that Google Play showed significant growth in the past fourth months, growing 43 percent in aggregated daily revenue across 20 of the biggest countries. Comparatively, the Apple App Store for iPhone and iPad grew 21 percent in the same time frame. Back in January 2012, the Apple App Store grew 51 percent in estimated daily revenues, with the iPad daily revenue increasing by 71 percent and the iPhone by 40 percent.

Despite Google Play’s impressive growth in the last four months, on a typical day in November 2012 in 20 of the largest countries, revenues in the Apple App Store exceeded $15 million, while Google Play revenues were just below $3.5 million.

Distimo used developer Omgpop’s Pictionary-like game Draw Something as an example of an app that reached one million downloads in a short amount of time — nine days in Draw Something’s case. Distimo found an app that reached one million users even faster in South Korean publisher Naver’s puzzle title Line Pop, which was estimated to reach one million downloads in one day and 1.75 million in 72 hours. Line Pop also generated $1 million in estimated revenue within the first 12 days since launch. In comparison, it took AOL nine years and Facebook nine months to reach the one million user milestone.

Distimo added that a significant uptick in downloads is most common with game apps, which are the most downloaded and highest revenue generating types of apps. However, other genres like entertainment and social apps can generate a lot of downloads as well.

Distimo also found that the amount of revenue coming from in-app purchases increased from 53 percent to 69 percent in 2012, demonstrating the popularity of in-app purchases as a monetization strategy among publishers. There were still successful apps and publishers making money with a one-off fee, premium strategy. On iOS, 35 percent of revenue from the top 10 publishers derived from one-off fees. For example, developer Mojang’s Minecraft – Pocket Edition was a successful app, as well as other top publishers including Electronic Arts, Apple and Gameloft.

Distimo put together a top 10 chart of the highest grossing cross-platform publishers (developer Supercell as the single app store exception), nine of which were gaming companies, with Apple as the lone non-gaming publisher.

Once again Apple’s iOS is the most lucrative platform on Opera’s mobile ad platform, with an average eCPM (effective cost per thousand impressions) of $1.64, according to the web browser maker’s Q3 2012 State of Mobile Advertising report.

The Oslo, Norway-headquartered company’s mobile ad platform, which touts itself as world’s leading mobile ad platform, serves more than 10,000 mobile sties and apps and delivers more than 40 billion ad impressions per month.

Platforms below iOS’s eCPM of $1.64, which was 25 percent more than the worldwide average of $1.31 eCPM, was RIM at $1.06, Android at $0.88 and Nokia’s Symbian OS at $0.37.

In terms of traffic and revenue, iOS devices accounted for 46.37 percent of total ad traffic and 58.40 percent of revenue. Android made up 25.66 percent of traffic for Opera and 16.79 percent of revenue, which are traffic and revenue percentages that are far fewer than that of Apple’s suite of iOS devices. Microsoft’s Windows Phone devices, which were shoehorned into “Other,” represented 20.04 percent of traffic and 19.67 percent of revenue, with an eCPM of $1.28.

At the Masters of Monetization session at this week’s Appnation event in San Francisco, Mahi De Silva, executive vice president, consumer mobile for Opera, said despite there being more Android devices than iOS in the ecosystem, people use more apps on iOS than Android. He added that advertisers want an audience they can reach and it’s easier to integrate ads on iOS versus Android, so advertisers tend to favor iOS.

The iPad remained the most lucrative Apple device ($3.96 eCPM in Q2 2012), averaging $4.42 eCPM, which is more than double the eCPM of the iPhone at $1.48 and more than triple the eCPM of the iPod Touch at $0.82.

“If you look at some of the big media companies, on iPad they are getting CPMs they never saw on the desktop because of the rich-media experience on the device,” said De Silva at Appnation.

Between mobile apps and web, apps grabbed the two-thirds majority of advertising dollars, generating 73 percent of revenue for Opera. The remainder of ad revenue came from mobile web.

Publisher category-wise, the business, finance and investing category generated the most revenue per impression compared to other publisher categories while the sports category displayed the most growth.

Opera took a closer look at the U.K., one of its best performing regions, in this report. Surprisingly, BlackBerry traffic in the U.K. is almost four times higher than BlackBerry traffic in the U.S., with 14 percent of total traffic in the U.K. coming from RIM devices compared to 4.40 percent in the U.S. Also, publisher categories the U.K. favored include the arts and entertainment and the health, fitness and self help categories.

Publishers using Opera’s mobile ad platform include Pandora, Shazam, and CBS, and some advertisers include Samsung, Walmart and American Express.

Data for this report was collected from Opera’s subsidiaries including AdMarvel, Mobile Theory, and 4th Screen Advertising, three mobile advertising companies it purchased for upward of $100 million in total.

Opera says it remains on track to generate more than $400 million for mobile publishers in 2012, which is a large increase over 2011 when it generated $240 million.