App analytics and marketing platform Upsight (formerly Kontagent-PlayHaven) has announced new milestones for its platform, which now serves over 25,000 apps. The platform reaches 700 million monthly active users, and processes over 500 billion events each month. The Upsight platform helps developers measure the lifetime value of their users, and provides data on user acquisition, retention, engagement and monetization.
Analytics platform Apmetrix has added 40 new data sources to its real-time analytics service. These sources include both sites and applications like Facebook, Comscore, Flurry, Google Analytics and AdWords, Fiksu, Tumblr, Vimeo, Yahoo! and YouTube, among others. With these new data sources, app publishers and marketers will have even more data to analyze before making business decisions about their mobile products.
After its merger announcement late last year, Kontagent-PlayHaven has relaunched as Upsight. The company’s platform offers app developers a variety of tools for tracking user behavior and analyzing that data to create plans of action and put them into motion. Upsight’s platform already supports 22,000 apps, with its new freemium option giving app developers access to analytics and marketing tools via a single dashboard.
Think Gaming has announced the launch of its Scouting Reports service, aimed at helping mobile game developers turn their games into top grossing applications, with the help of new publishers and investors. The reports measure apps and compare them to data from over 5,000 mobile games, offering developers a look at how their games can be improved.
Mobile app tracking and analytics company Adeven has announced its major rebranding initiative, changing its name to Adjust, and announcing the launch of a new feature set to its product. The Adjust platform focuses on re-engagement targeting, and looks to move beyond just tracking app download numbers, but to analyze how consumers use apps after the initial download.
Predictive analytics company Playnomics has announced the launch of its User Segmentation Service (USS), which aims to help developers and advertisers utilize its user segmentation technology in an on-demand setup. Using the USS, developers send the real-time API a user identifier, and receive a behavioral profile in return. This data can then help developers re-engage users, provide targeted messaging and more.
Mobile analytics and marketing company Localytics has announced it has raised $16 million in Series C financing, in a round led by new investor Foundation Capital. An existing investor, Polaris Partners, also participated. This brings the company’s total financing to $25 million, with Localytics planning to use the funding to accelerate its international expansion efforts, as well as make additional investments into customer service, sales and product development.
Free analytics provider GameAnalytics has announced a partnership with Corona Labs to offer developers using the Corona SDK a free analytics plugin for monitoring player activity in their apps. The partnership was formed to helped developers better understand player behavior, and then make changes in response to user statistics.
Ninja Metrics has announced its Katana Analytics Engine, aimed at helping developers identify, isolate and monetize the most influential or valuable users of a mobile app or game, based on what it calls the “Social Value” of each user. This Social Value is described as a “measurement of who influences others and how much that influence is worth in real monetary value.”
Analytics company Placed has released its newest report, measuring the growing use of smartphones while shopping, specifically when used by US mothers. The report gathered data from over 5,000 women, and found that 80 percent of respondents now use their smartphones to conduct “grocery shopping activities.”
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