Mobile advertising and analytics platform Flurry has released the results of its latest survey, which measured consumer loyalty, as well as time and money spent playing games on mobile devices, with a specific look at male vs. female trends. Based on a selection of games that have reached at least 1.1 million devices on the Flurry platform, the company found women to dominate men in all three categories. Women were shown to spend more money on in-app purchases, spend more time in gaming apps and be easier to retain in the long run.
Mobile game discovery and monetization platform Chartboost has announced its partnership with mobile games company Chukong Technologies to expand its reach into Asia, providing Chinese developers with the tools necessary to find new players and monetize their games to achieve increased revenue and higher user retention.
App creation is not as lucrative as the top 1 percent of apps would have you think. In fact, most apps are likely to fall below the “app poverty line” with their meager earnings of $500 per app, per month. (more…)
It’s good to be a popular smartphone app. According to the latest Nielsen report, on average, a smartphone user is accessing 26.8 apps every month for about 30.25 hours. That’s 65 percent more than two years ago: (more…)
Adjust’s recent report shows that 80% of the App Store’s 1.2 Million apps are practically zombies: apps that do not get enough attention to receive rankings in Apple’s App Store top lists. Additionally, “to not be a Zombie, an app must appear in any position on one of the 39,171 App Store top lists on at least two out of three days over the evaluation period of one month.” (more…)
Being jolted by electric shock is painful, but less painful than being left alone in a room without a phone or any kind of distractions. Most men would rather experience electrical shock just to relieve the boredom. Oh the boredom! Just put someone in a room without any connections to the outside world and you’ll get this approximate result: (more…)
Mobile apps rely on their operating system for more than just code development. Usually, the choice between iOS and Android can result in very different levels of sales and profit, but it can also mean varying degrees of vulnerability. Android vulnerability makes for fairly frequent news events, and it’s not surprising considering that Android apps carry a 4% risk of dangerous mobile transactions (graphics above). Compare that to 6% from Windows and Blackerry, and Apple’s 2% for iPad and 3% for iPhone. (more…)
User acquisition and marketing company Fiksu has revealed the results of its latest indexes, which measure daily app downloads, cost per loyal users, cost per installs and more. May’s data shows competition for downloads on the rise in a phenomenon Fiksu has called “app inflation.”
For instance, May’s App Store Competitive Index, which measures the average daily downloads for the top 200 free iPhone apps in the US, saw a 24 percent increase to 6.6 million daily downloads, up from 5.34 million in April. That’s a 12 percent increase year-over-year.
This May was a breakthrough month for mobile apps. According to ComScore analytics, apps are now driving 51% of the time users spend on digital devices. Tablets, phones, and media devices account for 60% of time users are on digital devices while the remainder is spent on desktop. That’s already an increase of 50% compared to last year. (more…)
Swrve’s latest research comes on the heels of GoogleI/O, indicating that about 19% of in-app purchases on Android devices are actually fraudulent. The troubling data could account for some of Android’s lower-than-Apple revenue share of the app marketplace.
The 19% figure is based on all in-app purchase (IAP) data on Android platforms in the month of May. The analysis was limited solely to apps that include in-app purchases as an option, with IAPs being strictly defined as those fulfilled via the Google Play store.
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