Think Gaming has announced the launch of its Scouting Reports service, aimed at helping mobile game developers turn their games into top grossing applications, with the help of new publishers and investors. The reports measure apps and compare them to data from over 5,000 mobile games, offering developers a look at how their games can be improved.
Mobile app tracking and analytics company Adeven has announced its major rebranding initiative, changing its name to Adjust, and announcing the launch of a new feature set to its product. The Adjust platform focuses on re-engagement targeting, and looks to move beyond just tracking app download numbers, but to analyze how consumers use apps after the initial download.
Predictive analytics company Playnomics has announced the launch of its User Segmentation Service (USS), which aims to help developers and advertisers utilize its user segmentation technology in an on-demand setup. Using the USS, developers send the real-time API a user identifier, and receive a behavioral profile in return. This data can then help developers re-engage users, provide targeted messaging and more.
Mobile analytics and marketing company Localytics has announced it has raised $16 million in Series C financing, in a round led by new investor Foundation Capital. An existing investor, Polaris Partners, also participated. This brings the company’s total financing to $25 million, with Localytics planning to use the funding to accelerate its international expansion efforts, as well as make additional investments into customer service, sales and product development.
Free analytics provider GameAnalytics has announced a partnership with Corona Labs to offer developers using the Corona SDK a free analytics plugin for monitoring player activity in their apps. The partnership was formed to helped developers better understand player behavior, and then make changes in response to user statistics.
Ninja Metrics has announced its Katana Analytics Engine, aimed at helping developers identify, isolate and monetize the most influential or valuable users of a mobile app or game, based on what it calls the “Social Value” of each user. This Social Value is described as a “measurement of who influences others and how much that influence is worth in real monetary value.”
Analytics company Placed has released its newest report, measuring the growing use of smartphones while shopping, specifically when used by US mothers. The report gathered data from over 5,000 women, and found that 80 percent of respondents now use their smartphones to conduct “grocery shopping activities.”
A new report from mobile analytics company Mobidia and Yankee Group has analyzed mobile shopping over the course of 2013 and the recent holiday shopping season. The report shows 90 percent of consumers are interested in mobile coupons and shopping, with up to 66 percent of ‘advanced’ mobile consumers using their shopping apps to receive coupons, check product reviews, receive text offers, respond to daily deals and more.
The following is a promotional post for a paid Mediabistro product.
Mediabistro announced that its GPlusData.com website, the leading provider of Google Plus analytics data to thousands of users, has launched a paid subscription service offering even more comprehensive statistics on Google Plus profiles.
GPlusData Pro is the in-depth analytics subscription that lets marketers, advertisers, and social media professionals gain insights into their audience and those of their competitors to optimize their activity and see their results. A GPlusData Pro subscription includes:
- Tracking up to 10 Google+ users or pages
- Demographic data: country, relationship and gender distribution
- Post engagement by hour, day or day of the week
- Most influential followers and who doesn’t follow you back
- Download and print your tracked pages reports
- Monthly newsletter with new feature updates and more!
“We are excited to announce the launch of GPlusData Pro,” stated Yuri Gelfand, a product specialist at Mediabistro. “For the first time companies, marketers and social media professionals will be able to obtain deep insights into the Google Plus ecosystem. By utilizing our data of over 150 million profiles and 2 million pages, GPlusData Pro subscribers will be able customize their experience based on their interests, better understand their audience and quickly identify industry trends.”
Visit GPlusData.com for Google Plus information, statistics and trends.
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