Adjust Secures $7.6 Million for Expansion of Mobile Analytics Platform

adjust-650Mobile app analytics and attribution company Adjust (formerly Adeven) has announced it has raised $7.6 million in Series C funding from ACTIVE Venture Partners, along with existing investors including Target Partners, Iris Capital and Capnamic Ventures. The funding will help the company increase its expansion plans for the US, China and Japan, with a continued focus on helping app developers re-engage with their users.

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Flurry Analytics: Females Beat Males on Money, Time and Loyalty in Mobile Games

Female Gamers Chart

Mobile advertising and analytics platform Flurry has released the results of its latest survey, which measured consumer loyalty, as well as time and money spent playing games on mobile devices, with a specific look at male vs. female trends. Based on a selection of games that have reached at least 1.1 million devices on the Flurry platform, the company found women to dominate men in all three categories. Women were shown to spend more money on in-app purchases, spend more time in gaming apps and be easier to retain in the long run.

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Chartboost Partners with Chukong Technologies to Expand Into China

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Mobile game discovery and monetization platform Chartboost has announced its partnership with mobile games company Chukong Technologies to expand its reach into Asia, providing Chinese developers with the tools necessary to find new players and monetize their games to achieve increased revenue and higher user retention.

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More Data Shows App Development not a Sustainable Business

app data app revenue

App creation is not as lucrative as the top 1 percent of apps would have you think. In fact, most apps are likely to fall below the “app poverty line” with their meager earnings of $500 per app, per month. (more…)

Every month, smartphone users spend an average of 30.25 hours on 26.8 apps

smartphone app usage

It’s good to be a popular smartphone app. According to the latest Nielsen report, on average, a smartphone user is accessing 26.8 apps every month for about 30.25 hours. That’s 65 percent more than two years ago: (more…)

80% of apps in the App Store are practically ‘zombies’

adjust

Adjust’s recent report shows that 80% of the App Store’s 1.2 Million apps are practically zombies: apps that do not get enough attention to receive rankings in Apple’s App Store top lists. Additionally, “to not be a Zombie, an app must appear in any position on one of the 39,171 App Store top lists on at least two out of three days over the evaluation period of one month.” (more…)

Study shows men more likely to choose electric shock over alone time with no phone

man with phone

Being jolted by electric shock is painful, but less painful than being left alone in a room without a phone or any kind of distractions. Most men would rather experience electrical shock just to relieve the boredom. Oh the boredom! Just put someone in a room without any connections to the outside world and you’ll get this approximate result: (more…)

Mobile fraud is a dangerous plague on Android apps

iovation fraud report

Mobile apps rely on their operating system for more than just code development. Usually, the choice between iOS and Android can result in very different levels of sales and profit, but it can also mean varying degrees of vulnerability. Android vulnerability makes for fairly frequent news events, and it’s not surprising considering that Android apps carry a 4% risk of dangerous mobile transactions (graphics above). Compare that to 6% from Windows and Blackerry, and Apple’s 2% for iPad and 3% for iPhone. (more…)

Fiksu: App downloads and marketing costs on the rise due to ‘app inflation’

fiksu-650

User acquisition and marketing company Fiksu has revealed the results of its latest indexes, which measure daily app downloads, cost per loyal users, cost per installs and more. May’s data shows competition for downloads on the rise in a phenomenon Fiksu has called “app inflation.”

For instance, May’s App Store Competitive Index, which measures the average daily downloads for the top 200 free iPhone apps in the US, saw a 24 percent increase to 6.6 million daily downloads, up from 5.34 million in April. That’s a 12 percent increase year-over-year.

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Apps are now driving half of all time spent on digital devices

Share-of-US-Digital-Media-Time-Spent-by-Platform_reference

This May was a breakthrough month for mobile apps. According to ComScore analytics, apps are now driving 51% of the time users spend on digital devices. Tablets, phones, and media devices account for 60% of time users are on digital devices while the remainder is spent on desktop. That’s already an increase of 50% compared to last year. (more…)

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