Every month, smartphone users spend an average of 30.25 hours on 26.8 apps

smartphone app usage

It’s good to be a popular smartphone app. According to the latest Nielsen report, on average, a smartphone user is accessing 26.8 apps every month for about 30.25 hours. That’s 65 percent more than two years ago: (more…)

80% of apps in the App Store are practically ‘zombies’


Adjust’s recent report shows that 80% of the App Store’s 1.2 Million apps are practically zombies: apps that do not get enough attention to receive rankings in Apple’s App Store top lists. Additionally, “to not be a Zombie, an app must appear in any position on one of the 39,171 App Store top lists on at least two out of three days over the evaluation period of one month.” (more…)

Study shows men more likely to choose electric shock over alone time with no phone

man with phone

Being jolted by electric shock is painful, but less painful than being left alone in a room without a phone or any kind of distractions. Most men would rather experience electrical shock just to relieve the boredom. Oh the boredom! Just put someone in a room without any connections to the outside world and you’ll get this approximate result: (more…)

Mobile fraud is a dangerous plague on Android apps

iovation fraud report

Mobile apps rely on their operating system for more than just code development. Usually, the choice between iOS and Android can result in very different levels of sales and profit, but it can also mean varying degrees of vulnerability. Android vulnerability makes for fairly frequent news events, and it’s not surprising considering that Android apps carry a 4% risk of dangerous mobile transactions (graphics above). Compare that to 6% from Windows and Blackerry, and Apple’s 2% for iPad and 3% for iPhone. (more…)

Fiksu: App downloads and marketing costs on the rise due to ‘app inflation’


User acquisition and marketing company Fiksu has revealed the results of its latest indexes, which measure daily app downloads, cost per loyal users, cost per installs and more. May’s data shows competition for downloads on the rise in a phenomenon Fiksu has called “app inflation.”

For instance, May’s App Store Competitive Index, which measures the average daily downloads for the top 200 free iPhone apps in the US, saw a 24 percent increase to 6.6 million daily downloads, up from 5.34 million in April. That’s a 12 percent increase year-over-year.


Apps are now driving half of all time spent on digital devices


This May was a breakthrough month for mobile apps. According to ComScore analytics, apps are now driving 51% of the time users spend on digital devices. Tablets, phones, and media devices account for 60% of time users are on digital devices while the remainder is spent on desktop. That’s already an increase of 50% compared to last year. (more…)

Nearly 1 in 5 Android in-app purchases are fraudulent


Swrve’s latest research comes on the heels of GoogleI/O, indicating that about 19% of in-app purchases on Android devices are actually fraudulent. The troubling data could account for some of Android’s lower-than-Apple revenue share of the app marketplace.

The 19% figure is based on all in-app purchase (IAP) data on Android platforms in the month of May. The analysis was limited solely to apps that include in-app purchases as an option, with IAPs being strictly defined as those fulfilled via the Google Play store.


FIFA World Cup gives soccer and sports app a major win


World Cup fever is at its peak, and soccer apps are experiencing similar popularity – even apps not sponsored by the official FIFA organization. Apps like FIFA Official App, Watch ESPN, Univision Deportes are all popular free iOS apps, while Univision Deportes is in the top ten in Google Play. With many days left of the games, these apps will still get plenty of utility. (more…)

Infographic: everyday things we’ve replaced with smartphones


Cellphones, or dumbphones, have been eclipsed with smartphones, but what about everyday items like mp3 players and encyclopedias? Most likely, you’ve not purchased either since you got your shiny new smartphone.

In fact, you can trace the decline of encyclopedias with smartphone sales very easily in the eBay infographics below. The trend is also similar for MP3 players, atlases, digital cameras, and more. Estimates place these combined items around  $11,000 per consumer while an average phone costs $200-$300. With a two-year contract, users are still spending less at $1,740 – a “savings” of $9,419. (more…)

Upsight’s mobile analytics platform now serves over 25,000 apps


App analytics and marketing platform Upsight (formerly Kontagent-PlayHaven) has announced new milestones for its platform, which now serves over 25,000 apps. The platform reaches 700 million monthly active users, and processes over 500 billion events each month. The Upsight platform helps developers measure the lifetime value of their users, and provides data on user acquisition, retention, engagement and monetization.


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