DAU-UP Launches Mobile Gamer Acquisition Solution for Developers

DAU-UP Logo 650w

DAU-UP has announced the official launch of its Mobile Gamer Acquisition Solution, aimed at helping mobile developers acquire high-value players and ultimately raise their revenue. Previously, DAU-UP has helped companies like Social Point, Plarium and Playtika promote their games via Facebook, but this new technology will expand that reach to new audiences.

(more…)

mNectar raises $7 million for expansion of playable ads business

App virtualization and cloud delivery company mNectar has announced it has raised $7 million in Series A financing from New Enterprise Associates. The company will use the funding to grow its team with a focus on international expansion. mNectar’s technology is part of a growing “try-before-you-buy” ad movement, and allows users to sample apps as ads before downloading them from the store.

(more…)

PubNative raises 7-digit funding from AppLift for native-advertising platform

pubnative 650

Mobile publisher platform PubNative is focused on native mobile advertising, and it’s raised a 7-digit investment from mobile games marketing platform AppLift to continue the growth of its service. The Berlin-based PubNative is a supply-side platform that gives publishers access to over 20 advertising assets, which are used as building blocks when creating native ads. The service is accessed through an API, and does not require the integration of an SDK.

(more…)

Are App Install Ads Holding the Mobile Market Back?

Facebook mobile app install ads

There’s a truth about the mobile ad market that’s rarely discussed. Mobile has been the fastest growing segment of the advertising industry, but the statistics can be misleading. Most of the money in mobile advertising today comes from apps and games advertising themselves in other apps and games, not from big brands running ads. Recently though, growth has been slowing as many big game publishers have become unwilling to run ads for competitors’ products.

(more…)

Voxel launches App FastForward for interactive mobile ads

Voxel-1 650

App virtualization company Voxel has officially launched its App FastForward technology, which turns existing mobile apps into interactive ads. These “try-before-you-buy” ads give users a playable mobile ad, with menus and load times stripped from the experience (where applicable).

Instead of asking developers to rebuild apps in HTML5 or otherwise modify games into short demos, Voxel’s technology automates the creation of the playable demo ad for the advertiser in question.

(more…)

Fiksu: App downloads and marketing costs on the rise due to ‘app inflation’

fiksu-650

User acquisition and marketing company Fiksu has revealed the results of its latest indexes, which measure daily app downloads, cost per loyal users, cost per installs and more. May’s data shows competition for downloads on the rise in a phenomenon Fiksu has called “app inflation.”

For instance, May’s App Store Competitive Index, which measures the average daily downloads for the top 200 free iPhone apps in the US, saw a 24 percent increase to 6.6 million daily downloads, up from 5.34 million in April. That’s a 12 percent increase year-over-year.

(more…)

4 Ways Mobile App Engagement Can Grow Your Small Businesses

AppPromosAccording to the Pew Research Internet Project, 91 percent of American adults own a mobile phone, and more than half use them to access the Internet. For small businesses, this means that maintaining a mobile presence is highly important, if not essential. People want access to information more quickly and more easily than ever. Mobile applications work in real time, all the time so your small business can be open all day, all night and on weekends! Real time and on-the-go-access opens the door to new, potential customers and keeps loyal customers engaged.

Should you build a custom app for your business?

(more…)

Reimagining App Ads

adenda-650

App install ads is a fast growing business and one of the primary channels mobile developers rely on to acquire users. While new ad formats have been developed in recent years, the general flow of an app ad has been the same since the AdMob days. It’s essentially, 1) show users a creative in the form of an image and 2) take users to the app store and hope they install the app.

But ad networks know that most users sent to the app store do not convert. In fact, only around 3-5 percent of clicks turn into installs. Why?

(more…)

MobPartner launches MobSearch for displaying ads below in-app search bars

Mobile advertising company MobPartner has today announced its latest tool, MobSearch, for creating a new monetization stream in a traditionally unused in-app space – the search bar. When performing in-app searches, the MobSearch technology delivers contextually relevant app suggestions to the user, displayed below the search field.

(more…)

3 Golden Rules of Mobile Advertising – Location, Location, Location!

LeadboltAdsAnyone who has been in the home-buying market has learned that with a finite amount of geographic territory available, selecting a desirable location will ensure a lasting and profitable investment.
The same principle is true of your mobile app monetization strategy. Your app’s real-estate is precious. When you consider that your app is a carefully planned environment with finite space available and displayed on limited screen sizes, sacrificing any portion of your app’s real-estate is a delicate matter. To help drive your app revenue using mobile ads, heed the three time-tested golden rules of real-estate:

(more…)

Get the latest news in your inbox
interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Editor

International Sports Media
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us