Fiksu: App Marketing Costs Continue to Grow in July

cost per loyal user july 650User acquisition and marketing company Fiksu has released its indexes for the month of July, showing continued increases in overall mobile app marketing competition and costs, despite a few decreasing figures. July’s iOS Cost Per Loyal User Index came in at the second-highest rate ever in the history of the Fiksu Indexes, at $1.97 for the month. This is a nine percent increase year-over-year, but a decrease from June’s $2.23, which was the most expensive month ever. Fiksu defines a loyal user as one who opens an app at least three times after download.

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Nexage Releases Premium Monetization Solution to Mobile App Developers

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Mobile advertising exchange Nexage has announced the availability of its premium monetization solution for all mobile app developers. Mobile developers, says Nexage, face the same challenges publishers do in making money, keeping their users engaged, and managing their brands, and as a result, they deserve access to the same kinds of tools.

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Tapstream Launches ‘Word of Mouth’ to Boost Mobile App Sharing

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Tapstream, a growth platform for mobile apps, has today announced the launch of its “Word of Mouth,” a new product that helps apps increase user acquisition via the social sharing of existing app users. When users recommend apps to their friends, those who download tend to be more engaged and higher-value users than others. Through this launch, Tapstream will help developers capitalize on that trend.

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Think Gaming Launches Advertising Data Co-Op for Mobile Apps

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In its continued quest to help app developers create top-grossing products, Think Gaming has announced the launch of its first mobile advertising co-op. The platform encourages mobile app developers to work together and share advertising data that allows all parties to find the best paying users for their apps and games.

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InMobi Announces New Monetization Solution for Mobile Games

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Mobile advertising network InMobi has announced its new Monetization Solution for Games, alongside a $25 million fund for independent game developers. The new Monetization Solution for Games allows developers to optimize their monetization strategies in response to players’ emotional states. It includes support for multiple ad types, including a playable ads format for trying games as demo ads before they’re downloaded.

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DAU-UP Launches Mobile Gamer Acquisition Solution for Developers

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DAU-UP has announced the official launch of its Mobile Gamer Acquisition Solution, aimed at helping mobile developers acquire high-value players and ultimately raise their revenue. Previously, DAU-UP has helped companies like Social Point, Plarium and Playtika promote their games via Facebook, but this new technology will expand that reach to new audiences.

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mNectar raises $7 million for expansion of playable ads business

App virtualization and cloud delivery company mNectar has announced it has raised $7 million in Series A financing from New Enterprise Associates. The company will use the funding to grow its team with a focus on international expansion. mNectar’s technology is part of a growing “try-before-you-buy” ad movement, and allows users to sample apps as ads before downloading them from the store.

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PubNative raises 7-digit funding from AppLift for native-advertising platform

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Mobile publisher platform PubNative is focused on native mobile advertising, and it’s raised a 7-digit investment from mobile games marketing platform AppLift to continue the growth of its service. The Berlin-based PubNative is a supply-side platform that gives publishers access to over 20 advertising assets, which are used as building blocks when creating native ads. The service is accessed through an API, and does not require the integration of an SDK.

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Are App Install Ads Holding the Mobile Market Back?

Facebook mobile app install ads

There’s a truth about the mobile ad market that’s rarely discussed. Mobile has been the fastest growing segment of the advertising industry, but the statistics can be misleading. Most of the money in mobile advertising today comes from apps and games advertising themselves in other apps and games, not from big brands running ads. Recently though, growth has been slowing as many big game publishers have become unwilling to run ads for competitors’ products.

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Voxel launches App FastForward for interactive mobile ads

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App virtualization company Voxel has officially launched its App FastForward technology, which turns existing mobile apps into interactive ads. These “try-before-you-buy” ads give users a playable mobile ad, with menus and load times stripped from the experience (where applicable).

Instead of asking developers to rebuild apps in HTML5 or otherwise modify games into short demos, Voxel’s technology automates the creation of the playable demo ad for the advertiser in question.

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