Mobile game discovery and monetization platform Chartboost has announced the release of two new mobile ad units, Chartboost Video and InPlay, aimed at making it easier for mobile developers to integrate video into their games. The new ads give developers the free technology to use in cross-promotions or in Chartboost’s Direct Deals Marketplace.
User acquisition and marketing company Fiksu has unveiled two new indexes, aimed at helping marketers analyze mobile app advertising and user engagement. The company’s newest indexes measure the Cost per Install of mobile applications on iOS and Android, as well as the Cost per App Launch on both platforms.
Mobile loyalty and rewards platform SessionM has made the leap to retail applications with a partnership with shopping app Punchcard. The Punchcard app rewards its users for completing in-store purchases at over 15 million locations, including restaurants, grocery stores and gas stations. With this partnership, Punchcard users will now receive mPOINTS, SessionM’s digital currency, which can be turned into real-world rewards.
Mobile advertising company Opera Mediaworks has announced the launch of its latest mobile ad-serving and monetization product, AdMarvel for Ad Networks. The platform supports mobile phones, tablets and connected TVs, and aims to help advertising companies build, optimize and manage their own ad networks.
Citrix has released its first Mobile Analytics Report for 2014, analyzing the way smartphone users engage with their devices throughout an average day, and how advertising plays a role. The report found 50 percent of smartphone users are served mobile ads, with one-in-twenty subscribers shown video ads. Even with the growth of mobile advertisements, mobile ads were shown to account for less than two percent of a user’s daily mobile data usage.
Zample has announced the launch of its new technology, offering cloud-based media recognition services to mobile apps. Zample’s technology was designed to automatically identify brands from live TV, and from apps which feature image or media feeds like Twitter, with the goal of improving the overall advertising experience.
Mobile attribution analytics company Kochava has announced the release of its updated platform for mobile advertisers, which aims to help them understand the real value (and lifetime value) of the users their mobile campaigns are reaching.
Version 2.0 of the platform integrates with over 300 mobile ad networks, publishers and exchanges, including Facebook, Google, Twitter, Yahoo and Pandora. Kochava provides a single, real-time performance view for advertisers across all of their media buys.
Mobile advertising company MobPartner has launched its MobWidget tool, aimed at introducing “smarter” app discovery to publishers. The HTML-based ad unit allows publishers to offer contextually relevant app suggestions to users, accelerating mobile revenue, and can be activated with a few lines of code, without the need for an SDK.
Mobile-location ad platform xAd has released its 2013 Year in Review Report, analyzing the most popular trends in mobile-location advertising for 2013. The report showed mobile retail apps to be on a huge increase, as consumers continue to use their devices to research and shop for products, search for real-world store inventory and more.
Social Media Jobs
of the Day
New York, NY
New York, NY
Foothill Ranch, CA
New York, NY