Mobile advertising company Opera Mediaworks has released its State of Mobile Advertising report for the first quarter of 2014, which shows Android now on top as the No. 1 device platform. Android was the leading smartphone platform as of Q4 2013, but now, its the overall smart device leader, with 42.8 percent of all traffic, compared to iOS’ 38.2 percent.
Digital delivery platform ironSource is touting the success of its Stickeez native ad format, which reportedly boosts ad revenue for app developers by 20 percent. Stickeez is the latest mobileCore ad format, and offers a small, non-aggressive, non-incentivized advertising unit, which can be integrated to match the look and feel of a developer’s app. The ads prompt users to action, displaying mobileCore offers, or showing them other apps they might be interested in downloading.
User acquisition network Appia has revealed its top five tips for mobile user acquisition. From choosing the right ad format to targeting the right geographical region, Appia says each element must be considered to maximize success in an increasingly competitive market.
Appia’s infographic analyzes ad formats, saying that users are 25 percent more likely to look at native ads than banner ads, and will look at them 53 percent more frequently. Elsewhere, users have been shown to recall branded banner ads 38 percent of the time, while interstitial ads allow for fewer accidental clicks due to their larger size.
Global ad spend for rich media ads grew 117 percent from Q3 to Q4 of 2013, with spending on location-targeting for mobile ads expected to reach $10.8 billion by 2017. By targeting ads to users, Appia says publishers and developers will offer users a better experience, which can enhance brand affinity and loyalty.
However, Appia says publishers can’t be satisfied with one-off marketing campaigns. Instead, brands should retarget users with re-engagement campaigns, in-app retargeting for users who didn’t convert during previous campaigns and more. This mobile retargeting can drive an increase in click-through rates of 46 percent, and can increase sales by 18 percent.
Appia’s full user acquisition infographic is available below, with more information on the company’s website.
With America’s tax day quickly approaching, mobile ad-tech and monetization company Tapjoy surveyed users from its network of 450 million mobile consumers to discover which forms of money management are most popular on mobile devices. The survey found the top three finance-related activities on mobile to be locating an ATM, general banking actions (paying bills, checking account balances, etc.), and making credit card transactions.
App marketing technology company Fiksu is touting its success with SimplePrints, an app that allows users to turn their photos into printed photo books. Using Fiksu’s technology, along with Facebook’s mobile app install ads, SimplePrints saw an increase in business of 70 percent in its first five months.
Cross-platform games network WildTangent and IHS Technology have revealed the results of a recent study, which found mobile gamers to be incredibly receptive to value exchange-style advertising, or ads that reward gamers for viewing them, often with in-game content (free currency, exclusive items, energy boosts, etc.).
Manage.com’s AppSponsor.com has announced the launch of its software development kit (SDK), which brings playable ads to mobile apps. AppSponsor’s mobile native-focused supply-side platform focuses on giving developers some of the highest eCPMs in the industry, with these playable ad units reportedly increasing eCPMs by up to 50 percent when compared to more traditional ad formats.
Mobile ad-tech and monetization company Tapjoy has announced the launch of its nGen Platform, aimed at helping app publishers monetize their users more effectively. This is done through a variety of ad or engagement experiences, which utilize Tapjoy’s user targeting tools to deliver the right kind of ad to the right user, and at the right time.
Mobile game discovery and monetization platform Chartboost has announced the release of two new mobile ad units, Chartboost Video and InPlay, aimed at making it easier for mobile developers to integrate video into their games. The new ads give developers the free technology to use in cross-promotions or in Chartboost’s Direct Deals Marketplace.
User acquisition and marketing company Fiksu has unveiled two new indexes, aimed at helping marketers analyze mobile app advertising and user engagement. The company’s newest indexes measure the Cost per Install of mobile applications on iOS and Android, as well as the Cost per App Launch on both platforms.
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