App monetization company Vungle has announced the launch of its new hybrid serving technology for the Vungle Exchange, which focuses on in-app video ads. The new tech makes ad selection and ad serving a “smarter and faster” process, in the hopes of increasing revenue for publishers and increasing ROI for advertisers. This new technology within the Vungle Exchange utilizes the best streamed and pre-cached video ads, so users receive the best ads depending on their current circumstances, including internet connection.
NativeX, an advertising technology company specializing in mobile games, has announced the launch of Lightning Play Video, its new video ad format that combines modern video ad technology with the company’s existing selection of native advertising formats, which includes discovery walls, interstitials and other “rich media” formats. Using Lightning Play Video, developers can integrate video ads into their applications seamlessly, without additional development work or interrupting the end user experience. As “native” ads, they’re designed to look and feel like they belong within the application they’re serving.
Mobile relationship management company Urban Airship has released an in-depth look at how it will capitalize on iOS 8’s new interactive push notifications, which will allow users to respond to prompts and messages without unlocking their phones or heading to apps manually. The company aims to be the first-to-market with this new format, which it says can help companies engage with their audiences “at a deeper level.”
Everywhere we turn there’s a new article on how “mobile is eating the world.” While some are just now jumping on the mobile bandwagon, others have focused on mobile for years. Experienced developers know that the key to making a business out of a mobile app is to plan for monetization from the beginning, consider multiple monetization strategies and constantly iterate.
As people spend more and more time on their smartphones, one clear path to monetization is the increased revenue opportunity that mobile ads present. It seems pretty simple: leverage compelling ads to make more money. But as the landscape evolves and more apps hit the market, it’s important to stay focused on user experience — even with the ads. Top developers do an excellent job of focusing on both user experience and monetization. We took a look at top developers and found four core themes they all employ to optimize ads for higher monetization:
User acquisition and marketing company Fiksu has released its indexes for the month of July, showing continued increases in overall mobile app marketing competition and costs, despite a few decreasing figures. July’s iOS Cost Per Loyal User Index came in at the second-highest rate ever in the history of the Fiksu Indexes, at $1.97 for the month. This is a nine percent increase year-over-year, but a decrease from June’s $2.23, which was the most expensive month ever. Fiksu defines a loyal user as one who opens an app at least three times after download.
Mobile advertising exchange Nexage has announced the availability of its premium monetization solution for all mobile app developers. Mobile developers, says Nexage, face the same challenges publishers do in making money, keeping their users engaged, and managing their brands, and as a result, they deserve access to the same kinds of tools.
Tapstream, a growth platform for mobile apps, has today announced the launch of its “Word of Mouth,” a new product that helps apps increase user acquisition via the social sharing of existing app users. When users recommend apps to their friends, those who download tend to be more engaged and higher-value users than others. Through this launch, Tapstream will help developers capitalize on that trend.
In its continued quest to help app developers create top-grossing products, Think Gaming has announced the launch of its first mobile advertising co-op. The platform encourages mobile app developers to work together and share advertising data that allows all parties to find the best paying users for their apps and games.
Mobile advertising network InMobi has announced its new Monetization Solution for Games, alongside a $25 million fund for independent game developers. The new Monetization Solution for Games allows developers to optimize their monetization strategies in response to players’ emotional states. It includes support for multiple ad types, including a playable ads format for trying games as demo ads before they’re downloaded.
DAU-UP has announced the official launch of its Mobile Gamer Acquisition Solution, aimed at helping mobile developers acquire high-value players and ultimately raise their revenue. Previously, DAU-UP has helped companies like Social Point, Plarium and Playtika promote their games via Facebook, but this new technology will expand that reach to new audiences.
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