Todacell Launches Todaself Mobile Advertising Solution

TodaselfMobile ad network Todacell has announced the release of Todaself, its self-service mobile advertising solution. Launching out of private beta this week, the platform allows any developer or advertiser to start running their mobile ad campaigns within a matter of minutes, optimizing these campaigns using both basic mobile and external data sources. Using Todaself, developers, marketers and other individuals can reach more than 250 million global users via Todacell’s multi-national mobile ad network.


Fiksu: iOS Downloads Hit All-Time High in October

App Store Competitive Index October 2014User acquisition and marketing company Fiksu has released its indexes for October 2014, which show the full impact of the release of the iPhone 6 and iPhone 6 Plus, as well as Apple’s iOS 8 operating system. The App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit an all-time high in October, at 7.8 million. That’s an increase of 42 percent over September and an increase of 39 percent year-over-year.


Decisive Launches Advertising API to Help Developers Promote Apps

Decisive API Promotional Image 3Mobile advertising company Decisive has announced its new API, which aims to solve the challenges developers face when promoting their apps. The Decisive Advertising API allows developers to use their coding skills to create and manage advertising campaigns, even on small budgets. The platform allows developers to access multiple ad networks using the API, and provides them with performance analytics for complete transparency.


Appnext Launches Self-Serve Ad Platform with CPI Bidding for App Advertisers

AppnextMobile monetization and distribution platform Appnext has announced the launch of the Appnext Self-Serve Advertising Platform, which allows developers and advertisers to know exactly where their apps are being promoted, as well as which publishers and app categories perform best, among other details. The Self-Serve Advertising Platform allows app advertisers to place direct CPI bids on specific publisher sources.


Fiksu: Cost Per Loyal User Hits an All-Time High on iOS

Fiksu Indexes | Fiksu-3User acquisition and marketing company Fiksu has released its indexes for September 2014, which reflect the impact of the launch of both iPhone 6 and iPhone 6 Plus, and Apple’s iOS 8 operating system. The company’s Cost Per Loyal User index for iOS reached an all-time high of $2.25 for September, up 21 percent from August’s $1.86. This number is a 34 percent increase year-over-year and reflects the increasing activity and competition among so many app developers to acquire loyal users.


Heyzap Mediation Launches to Bring Transparency to Mobile Advertising

Heyzap Mediation InsightsMobile advertising network Heyzap has announced its mediation service for mobile app developers. The appropriately named Heyzap Mediation gives developers the power to test multiple ad networks against one another to achieve the highest revenue. The service includes access to Heyzap’s Mediation Insights service, which offers visualizations that map the performance of mobile ad networks, and focus on providing transparency “for the entire mobile advertising industry.”


AppFlood Releases Q3 2014 Global Mobile Android Advertising Insights

AppFlood-Q3-2014PapayaMobile’s global programmatic mobile ad platform AppFlood has released its third quarterly data report on Global Mobile Android Advertising Insights, which analyzed global mobile traffic, cost-per-user, mobile ad spending and more from the AppFlood network. This quarter’s report found that Asia, the Middle East and Latin America are leading the pack with the highest number of global users downloading mobile apps after discovering them through ads.


Fiksu: August Indexes Show the Time to Target Android is Now

Cost Per Loyal User August 2014User acquisition and marketing company Fiksu has released its indexes for the month of August 2014, which seemed to reflect a “wait and see” dynamic for app installs across both iOS and Android devices. In addition, Fiksu found the anticipation for the launch of the iPhone 6, iPhone 6 Plus and iOS 8 lowered app marketing costs, alongside the expected summer holiday slowdowns. This resulted in a Cost Per Loyal User of $1.86 on iOS, down six percent month-over-month, and two percent year-over-year.


Science, Inc. Acquires PlayHaven Mobile Ad Network

playhaven-650Brand-building company Science, Inc has announced its acquisition of the PlayHaven mobile ad network from Upsight. Upsight was originally launched in March 2014, after the merger of PlayHaven and mobile analytics company Kontagent. This acquisition will see Upsight accelerate investment in its analytics and marketing platform, while Science, Inc. will utilize PlayHaven in its Growth Labs Division, investing in new solutions for mobile advertisers to increase their ad monetization performance.


Vungle Launches New Tech to Serve the Best Video Ads in Apps

vungle-logo-650App monetization company Vungle has announced the launch of its new hybrid serving technology for the Vungle Exchange, which focuses on in-app video ads. The new tech makes ad selection and ad serving a “smarter and faster” process, in the hopes of increasing revenue for publishers and increasing ROI for advertisers. This new technology within the Vungle Exchange utilizes the best streamed and pre-cached video ads, so users receive the best ads depending on their current circumstances, including Internet connection.


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