Fiksu: Cost Per Loyal User Hits an All-Time High on iOS

Fiksu Indexes | Fiksu-3User acquisition and marketing company Fiksu has released its indexes for September 2014, which reflect the impact of the launch of both iPhone 6 and iPhone 6 Plus, and Apple’s iOS 8 operating system. The company’s Cost Per Loyal User index for iOS reached an all-time high of $2.25 for September, up 21 percent from August’s $1.86. This number is a 34 percent increase year-over-year and reflects the increasing activity and competition among so many app developers to acquire loyal users.


Heyzap Mediation Launches to Bring Transparency to Mobile Advertising

Heyzap Mediation InsightsMobile advertising network Heyzap has announced its mediation service for mobile app developers. The appropriately named Heyzap Mediation gives developers the power to test multiple ad networks against one another to achieve the highest revenue. The service includes access to Heyzap’s Mediation Insights service, which offers visualizations that map the performance of mobile ad networks, and focus on providing transparency “for the entire mobile advertising industry.”


AppFlood Releases Q3 2014 Global Mobile Android Advertising Insights

AppFlood-Q3-2014PapayaMobile’s global programmatic mobile ad platform AppFlood has released its third quarterly data report on Global Mobile Android Advertising Insights, which analyzed global mobile traffic, cost-per-user, mobile ad spending and more from the AppFlood network. This quarter’s report found that Asia, the Middle East and Latin America are leading the pack with the highest number of global users downloading mobile apps after discovering them through ads.


Fiksu: August Indexes Show the Time to Target Android is Now

Cost Per Loyal User August 2014User acquisition and marketing company Fiksu has released its indexes for the month of August 2014, which seemed to reflect a “wait and see” dynamic for app installs across both iOS and Android devices. In addition, Fiksu found the anticipation for the launch of the iPhone 6, iPhone 6 Plus and iOS 8 lowered app marketing costs, alongside the expected summer holiday slowdowns. This resulted in a Cost Per Loyal User of $1.86 on iOS, down six percent month-over-month, and two percent year-over-year.


Science, Inc. Acquires PlayHaven Mobile Ad Network

playhaven-650Brand-building company Science, Inc has announced its acquisition of the PlayHaven mobile ad network from Upsight. Upsight was originally launched in March 2014, after the merger of PlayHaven and mobile analytics company Kontagent. This acquisition will see Upsight accelerate investment in its analytics and marketing platform, while Science, Inc. will utilize PlayHaven in its Growth Labs Division, investing in new solutions for mobile advertisers to increase their ad monetization performance.


Vungle Launches New Tech to Serve the Best Video Ads in Apps

vungle-logo-650App monetization company Vungle has announced the launch of its new hybrid serving technology for the Vungle Exchange, which focuses on in-app video ads. The new tech makes ad selection and ad serving a “smarter and faster” process, in the hopes of increasing revenue for publishers and increasing ROI for advertisers. This new technology within the Vungle Exchange utilizes the best streamed and pre-cached video ads, so users receive the best ads depending on their current circumstances, including Internet connection.


NativeX Launches Lightning Play Video to Help Monetize Mobile Games

nativex-650NativeX, an advertising technology company specializing in mobile games, has announced the launch of Lightning Play Video, its new video ad format that combines modern video ad technology with the company’s existing selection of native advertising formats, which includes discovery walls, interstitials and other “rich media” formats. Using Lightning Play Video, developers can integrate video ads into their applications seamlessly, without additional development work or interrupting the end user experience. As “native” ads, they’re designed to look and feel like they belong within the application they’re serving.


Urban Airship Announces Support for iOS 8’s Interactive Push Notifications

urban-airship-650Mobile relationship management company Urban Airship has released an in-depth look at how it will capitalize on iOS 8’s new interactive push notifications, which will allow users to respond to prompts and messages without unlocking their phones or heading to apps manually. The company aims to be the first-to-market with this new format, which it says can help companies engage with their audiences “at a deeper level.”


Show Me the Money: Four Tips to Completely Nail App Monetization

mobile adsEverywhere we turn there’s a new article on how “mobile is eating the world.” While some are just now jumping on the mobile bandwagon, others have focused on mobile for years. Experienced developers know that the key to making a business out of a mobile app is to plan for monetization from the beginning, consider multiple monetization strategies and constantly iterate.

As people spend more and more time on their smartphones, one clear path to monetization is the increased revenue opportunity that mobile ads present. It seems pretty simple: leverage compelling ads to make more money. But as the landscape evolves and more apps hit the market, it’s important to stay focused on user experience — even with the ads. Top developers do an excellent job of focusing on both user experience and monetization. We took a look at top developers and found four core themes they all employ to optimize ads for higher monetization:


Fiksu: App Marketing Costs Continue to Grow in July

cost per loyal user july 650User acquisition and marketing company Fiksu has released its indexes for the month of July, showing continued increases in overall mobile app marketing competition and costs, despite a few decreasing figures. July’s iOS Cost Per Loyal User Index came in at the second-highest rate ever in the history of the Fiksu Indexes, at $1.97 for the month. This is a nine percent increase year-over-year, but a decrease from June’s $2.23, which was the most expensive month ever. Fiksu defines a loyal user as one who opens an app at least three times after download.


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