< The mobile app marketing world is a complex ecosystem. Gone are the “infancy days” of mobile. Unlike the desktop marketing world where tools are more developed through cookies, pixels, etc., the mobile marketing world can be tough to navigate; especially for marketing and user acquisition managers. How do you go about acquiring mobile users? Here are a few rules of thumb to keep in mind as you attract users to your app:
Mobile monetization company Fuse Powered has announced it has acquired mobile app development company Corona Labs, the maker of the Corona SDK. Corona’s technology allows developers to build apps across multiple platforms, including iOS, Android and Windows, using a single code-base. Fuse Powered, meanwhile, helps game and app publishers increase their revenue with two products: AdRally and FuseBoxx.
Brand-building company Science, Inc has announced its acquisition of the PlayHaven mobile ad network from Upsight. Upsight was originally launched in March 2014, after the merger of PlayHaven and mobile analytics company Kontagent. This acquisition will see Upsight accelerate investment in its analytics and marketing platform, while Science, Inc. will utilize PlayHaven in its Growth Labs Division, investing in new solutions for mobile advertisers to increase their ad monetization performance.
Mobli [Left] and Pheed [Right]
Mobli Media, creator of the Mobli content sharing mobile app, has announced it has acquired fellow content sharing platform Pheed, in a cash and stock deal. The terms of the acquisition haven’t been disclosed, but Mobli has announced it will invest $10 million into the “remake” of the Pheed app, which will remain a stand-alone platform.
Mobile social gaming company The Fun Plus Group has today announced it has sold its wholly owned gaming subsidiary DianDian Interactive to Zhongji Holding for up to $960 million. DianDian Interactive is responsible for multiple hit mobile titles, including Family Farm and Barn Voyage. According to FunPlus, the developer’s games are played by more than four million people every day.
Glu Mobile has announced its financial results for Q2 2014, seeing non-GAAP revenues of $35 million, up 51 percent year-over-year from $23.2 million in Q2 2013. GAAP revenue was $40.9 million for the quarter, up from $24.4 million in Q2 2013.
In addition, the company has announced its acquisition of Cie Games. The developer of Racing Rivals (pictured) and Car Town has been acquired for $100 million ($30 million in cash and $70 million in common stock), with the acquisition expected to close in August.
Quest Visual’s Word Lens is now free, thanks to its recent acquisition from Google. The cross-platform translation app has even been featured on the iPhone 5s commercial, but now Google will most likely merge the service with Google Translate and Google Glass. Unfortunately, the app is not available for Windows users. (more…)
Children’s app publisher TabTale has today announced its acquisition of Coco Play Limited, a Hong Kong and China-based developer of educational apps and games for children. The deal will see TabTale extending its reach into China and is part of the company’s goal to expand its overall global presence.
Via the deal, Coco Play’s team will join TabTale, bringing its apps’ two million monthly active users into TabTale’s community. Coco Play is behind popular apps including Coco Princess and Amazing Coloring Studio, which have reached the spot of “No. 1 free kids app” in territories including China.
App monetization and distribution platform Appnext has announced its acquisition of social app and game developer AppHome. The $2.5 million acquisition is the culmination of an ongoing partnership with AppHome, which sees AppHome’s technology integrated into the Appnext platform to offer mobile developers better monetization and advertising tools.
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