Trick or Treat? The Frightening Tale of Incentivized User Acquisition

HalloweenApp

Gather ‘round for a spooky tale, as we reveal the dark side of User Acquisition strategies.

For mobile app marketers looking to grow a user-base (commonly via install campaigns), deciding how to attract high-value users is a complex matter. The first strategic decision is often deciding on the environment in which you will promote your app, with two polarizing options to consider: The incentivized environment vs. the incentive-free environment. Trick or Treat, indeed.

(more…)

Show Me the Money: Four Tips to Completely Nail App Monetization

mobile adsEverywhere we turn there’s a new article on how “mobile is eating the world.” While some are just now jumping on the mobile bandwagon, others have focused on mobile for years. Experienced developers know that the key to making a business out of a mobile app is to plan for monetization from the beginning, consider multiple monetization strategies and constantly iterate.

As people spend more and more time on their smartphones, one clear path to monetization is the increased revenue opportunity that mobile ads present. It seems pretty simple: leverage compelling ads to make more money. But as the landscape evolves and more apps hit the market, it’s important to stay focused on user experience — even with the ads. Top developers do an excellent job of focusing on both user experience and monetization. We took a look at top developers and found four core themes they all employ to optimize ads for higher monetization:

(more…)

5 Cool Replacements for Default Android Apps

android-ice-cream-sandwich

One of the great things about having an Android device is the possibility to customize. Bored with an app, the way your homescreen looks, or what is displayed on your lockscreen? No problem, you can replace anything in seconds. This also goes for the core applications, you can even substitute your calendar, dialer, email client, and contact list easily. This list contains some of my favorites — all of them are free, with some offering in-app purchases.

(more…)

Are App Install Ads Holding the Mobile Market Back?

Facebook mobile app install ads

There’s a truth about the mobile ad market that’s rarely discussed. Mobile has been the fastest growing segment of the advertising industry, but the statistics can be misleading. Most of the money in mobile advertising today comes from apps and games advertising themselves in other apps and games, not from big brands running ads. Recently though, growth has been slowing as many big game publishers have become unwilling to run ads for competitors’ products.

(more…)

4 Ways Mobile App Engagement Can Grow Your Small Businesses

AppPromosAccording to the Pew Research Internet Project, 91 percent of American adults own a mobile phone, and more than half use them to access the Internet. For small businesses, this means that maintaining a mobile presence is highly important, if not essential. People want access to information more quickly and more easily than ever. Mobile applications work in real time, all the time so your small business can be open all day, all night and on weekends! Real time and on-the-go-access opens the door to new, potential customers and keeps loyal customers engaged.

Should you build a custom app for your business?

(more…)

Reimagining App Ads

adenda-650

App install ads is a fast growing business and one of the primary channels mobile developers rely on to acquire users. While new ad formats have been developed in recent years, the general flow of an app ad has been the same since the AdMob days. It’s essentially, 1) show users a creative in the form of an image and 2) take users to the app store and hope they install the app.

But ad networks know that most users sent to the app store do not convert. In fact, only around 3-5 percent of clicks turn into installs. Why?

(more…)

New Competition for Mobile App Advertising: Who Will Win?

Facebook mobile app install ads
Facebook’s mobile app advertising has been a game-changer, delivering undeniable success for both Facebook and the apps using its mobile app install ads. But as of the last few weeks, Facebook is no longer the only game in town. Google, Twitter, AOL, and Yahoo have disclosed plans for dedicated advertising products for app marketers. But, as we saw with the early days of mobile ad networks, even a rapidly growing market will have some winners and some losers.

(more…)

Three Secrets of a Mobile App Designer

AppDesigner

Some of the most valuable real estate available is on your smartphone screen, positioning mobile UI/UX designers as highly influential players in the mobile space. Mobile app designers are using “one of the richest canvasses a designer can dream of,” according to Sergio Nouvel, a leading designer and entrepreneur. But they are more than mere pixel pushers; rather, they are the individuals who consider end-users’ complete experience as they interact with a mobile app. Designers aim to continuously improve usability and provide a visceral connection between the app and the user. Though mobile UI/UX designers by nature are a varied bunch, here are three secrets associated with the job:

(more…)

3 Golden Rules of Mobile Advertising – Location, Location, Location!

LeadboltAdsAnyone who has been in the home-buying market has learned that with a finite amount of geographic territory available, selecting a desirable location will ensure a lasting and profitable investment.
The same principle is true of your mobile app monetization strategy. Your app’s real-estate is precious. When you consider that your app is a carefully planned environment with finite space available and displayed on limited screen sizes, sacrificing any portion of your app’s real-estate is a delicate matter. To help drive your app revenue using mobile ads, heed the three time-tested golden rules of real-estate:

(more…)

How to Streamline the Selling of In-App Video Advertising Inventory

PCAPP

This past January, mobile apps overtook PC Internet usage in the U.S. for the first time in history. Now more than ever, consumers are on their mobile devices and advertisers are eager to reach them where they are most engaged.

(more…)

Get the latest news in your inbox
interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us