Mobile advertising network InMobi has announced its new Monetization Solution for Games, alongside a $25 million fund for independent game developers. The new Monetization Solution for Games allows developers to optimize their monetization strategies in response to players’ emotional states. It includes support for multiple ad types, including a playable ads format for trying games as demo ads before they’re downloaded.
Earlier this year, Travian Games announced the development of Meerkatz Challenge, its side-scrolling puzzle platforming title that sees users guiding meerkats around obstacles to lead them to safety. Now, the game has officially gone live on iOS devices, and offers more than 50 levels of increasingly challenging gameplay.
Mobile social gaming company Storm8 has today announced the launch of Fantasy Forest Story on iOS devices. Developed by TeamLava, the animal collection and breeding game is described as a mix of zoology and mythology, as users collect real animals, but with a twist.
A Pyro Pony, for instance, is a fire-type pony, while a Pandaffodil mixes nature with a panda bear. Each animal has a different elemental affiliation, and players are challenged with collecting them all through breeding or purchasing them from the store.
Bandai Namco Games has announced the development of two new mobile titles in the iconic Pac-Man franchise: Pac-Man Friends and Pac-Man Championship Edition DX (CEDX). Both games will hit mobile before the end of the year, and fans of the series will recognize Pac-Man CEDX from its previous release on other platforms.
App marketing costs have reached an all-time high, according to user acquisition and marketing company Fiksu. Results from its newest indexes show the cost per loyal user hitting more than $2 in June 2014, at $2.23. That’s an increase of 25 percent since May, and a 49 percent increase year-over-year. Fiksu defines a loyal user as one who opens an app at least three times.
Mobile game company Gamevil has announced the launch of Ocean Tales on iOS and Android devices. The title mixes elements from city-building games as well as simulation and adventure games, as users are challenged with returning a port town to its former glory, while becoming a master of the high seas.
Appboy, which specializes in marketing automation for apps, has announced its new Multivariate Testing service, which allows app marketers to test six variants of messages to measure the impact on a variety of metrics, including conversion rates, click-through rates and revenue generated from campaigns. Marketers can change the images and colors of messages, as well as the text in headlines and the body.
Cross-platform language learning solution Lingua.ly has announced the launch of its app on iOS, joining an existing Android application and WebApp. The platform allows users to type or paste words from 18 languages to receive a translation into the language of their choice, and offers learning exercises so users retain the information they’ve translated.
Web-clipping app Sight has launched for readers on iOS, allowing users to snap screenshots of articles they’d like to read, but just don’t have time to at the moment. Instead of bookmarking articles, or copying and pasting URLs, the app analyzes screenshots to pull in the original articles, in their entirety, from the original web sources.
Social Media Jobs
of the Day
AL DÍA News Media
New York City / Long Island, NY