Tapstream, a growth platform for mobile apps, has today announced the launch of its “Word of Mouth,” a new product that helps apps increase user acquisition via the social sharing of existing app users. When users recommend apps to their friends, those who download tend to be more engaged and higher-value users than others. Through this launch, Tapstream will help developers capitalize on that trend.
Mobile media company LSN Mobile has announced the launch of its Local on the Go local news app on iOS devices. The app allows users to aggregate weather, sports and local news stories into a single, customizable newsfeed, with support for more than 200 cities around the US. Once users download the app and choose their city, they can customize their news feed to show their favorite sports first, for instance.
In its continued quest to help app developers create top-grossing products, Think Gaming has announced the launch of its first mobile advertising co-op. The platform encourages mobile app developers to work together and share advertising data that allows all parties to find the best paying users for their apps and games.
In celebration of both Shark Week on the Discovery Channel and the premiere of the film Sharknado 2: The Second One on SyFy, Zynga has updated its Hit It Rich! Casino Slots with a new Sharknado slot machine. The game is based around the SyFy film, and sees players helping hero Fin stop the “shark madness” after a storm hits Los Angeles, dropping sharks into the city.
Last week at San Diego Comic Con, core mobile game developer Kabam announced the development of Marvel Contest of Champions. Developed by Kabam’s Vancouver Studio, the upcoming mobile fighting game sees players collecting popular Marvel heroes and villains, and taking them into battle against one another on smartphones and tablets.
Product discovery platform Freeway has had a great first month on iOS devices, attracting users with the chance to win free real-world products via simple scratch games. The app was supported by 12 partners and $30,000 in products for its first month of launch, and users have played Freeway’s games over 1 million times in less than a month.
Gameloft has announced the launch of Modern Combat 5: Blackout on smartphones and tablets. The latest installment in the company’s popular first-person-shooter series takes players to Venice on a mission to secure weapons of mass destruction from an armed terrorist group. As a hero named Phoenix, players will travel from Venice to Tokyo as the plot unfolds to reveal an “uncomfortable secret.”
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