Thirty years ago, the mortality statistics for expecting mothers in Bangladesh were grim. In 2002 things were not much better as the risk of dying from pregnancy in Bangladesh was 1 in 21, compared to 1 in 4,000 in industrialized countries. Ten years later, in 2012, pregnant mother mortality was down 68%, but still remained a public health concern. A new mobile app called Aponjon has now created a mobile app that reaches 100,000 soon-to-be mothers, dismissing common misconceptions, informing them of warning signs and directing them to local healthcare centers when needed.
Conference calls can be a pain. Just consider some of the factors that must align for success: correct dates and times, proper dial-in numbers and access codes. To that end, MobileDay has created a one-touch dialing app that makes conference calls a snap. But the app offers more than just convenience. By routing toll-free and local call-in numbers to the proper parties, the companies that host the calls stand to save thousands of dollars each month, according to PandoDaily.
According to BtoBOnline.com, the mobile app market will hit $27 billion this year, a drastic year-over-year growth.
The report cited, from ABI Research’s “Mobile OS, Browsers and Applications Research Service,” said that app revenues will come from four places: paid app downloads, subscriptions, in-app purchases and in-app ads.
Since Google said it would shut down its RSS reader, other web and app companies have started jockeying for position within the space. The latest announcement came from Facebook, which believes that a visual feed reader will not only make the company relevant in the consumer mobile market (i.e. comparable to apps like Flipboard) but it will open up more advertising pathways in the process.
According to a report from the Mobile Marketing Association (MMA), mobile sales will hit $400 billion by 2015, boasting an annual growth rate of more than 50% between 2010-2015, as reported by Small Business Trends.
Between 2010 and 2013 the amount of money spent by companies on mobile marketing increased more than 4-fold. If the trend holds true, advertisers may be spending up to $20 billion by 2015.
According to the Harvard Business Review (HBR), mobile advertising is no longer just about conversions. It matters less if companies turn consumers into buyers on the spot. Now, advertisers are focusing on the smartphone’s strengths, such as rich media and targeted ads to engage the customer on a much deeper level. For example, once a user interacts with a mobile ad, companies should instead hook the consumer by having them fill out a form or make an appointment when prompted.
This approach becomes part of a “mobile first” ad campaign. According to HBR:
For instance, one large company in the financial services space targeted young consumers by simply starting with mobile first. They ran a performance campaign to find customers and capture their mailing address, and then followed up with a direct mailer. As both highly targeted and permission-based, the campaign had far better results and therefore was a solid investment on the part of the company.
A burgeoning mobile market signals change for both companies and consumers. And with solid year-over-year growth, get ready: Changes will happen fast.
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