About Inside Mobile Apps
Inside Mobile Apps is an independent service of Inside Network, dedicated to providing news and market research to the social application ecosystem. Based in Palo Alto, California, Inside Mobile Apps focuses on mobile platforms, social applications, and monetization for developers and marketers. Inside Network is a division of WebMediaBrands (NASDAQ: WEBM).
Who Reads Inside Network News?
Leading and emerging developers -Developers at all stages of business need to stay on top of the latest changes on social and mobile platforms. Inside Network’s news sites track technical and business changes affecting developers and entrepreneurs working in app development.
Advertisers, and marketing and digital agencies - Today’s mobile and social platforms open up opportunities and risks for marketing teams. Our marketing coverage is comprised of original reporting, exclusive metrics, and insights on the campaigns and strategies.
Industry analysts, investors, financial institutions, and journalists - Inside Network news sites are the leading source for analysis of breaking news, growth trends, and key events shaping the mobile and social app ecosystem. Our work has recently been cited by many large publications and news services, including:
Research Services and PublicationsWe publish original research to serve developers, marketers, and analysts interested in gaining a deeper understanding of the Facebook Platform and social gaming ecosystem. Our current research includes:
- AppData – Independent, Accurate Application Metrics and Trends
- Inside Virtual Goods: The Future of Social Gaming 2012
- Inside Virtual Goods: Tracking the US Virtual Goods Market, 2011 – 2012
- The Facebook Marketing Bible: A Comprehensive Guide
Justin Smith is the founder of Inside Network, the first service dedicated to providing news and market research to the Facebook platform, social gaming, and mobile app ecosystems. Prior to Inside Network, he was Head of Product at Watercooler, now Kabam, a leading application developer on the Facebook Platform. Prior to Watercooler, Justin was an early employee at Xfire, the largest social utility for gamers, which was sold to Viacom in 2006. Justin holds a degree in Computer Systems Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Award in Engineering.
Scott Bialous is General Manager at Inside Network. Prior to taking the helm at Inside Network, Scott served as VP of Sales at Sequent.ial Media, VP of Sales at SAY Media, VP of Sales and Group Publisher at Jupiter Media, and Associate Publisher at the Washington Post. Scott holds a degree from Miami University.
Brian Mossop is the Editorial Director at Inside Network. Previously, he was the Community Editor at Wired, and the Community Manager at the Public Library of Science (PLOS). He has written about science and sports for Wired, Scientific American, Slate, Scientific American MIND, and elsewhere. Brian completed his undergraduate degree (with honors) at Lafayette College and his PhD at Duke University.
Editor, Inside Mobile Apps
Scott is Inside Network’s resident mobile apps expert. Scott previously held a SEO Analyst position at Become, Inc., where he managed a variety of different search marketing projects to improve organic visibility for the comparison shopping engine. He’s also interned for Official Xbox Magazine and freelanced for IGN. Scott earned a degree in Journalism from San Jose State University.
Desdemona Bandini has an extensive background in journalism, advertising, social media marketing and startups. She has worked for some of the top newsrooms including KNBC, American Media, The Los Angeles Times , The Hollywood Reporter and TechZulu. Her background in advertising and marketing includes working on projects for Microsoft, Intel, GE, America’s Top Model, Acclaim Video Games, Universal Pictures, E! Entertainment, and Katalyst Network among others. She completed her graduate studies at USC. She recently relocated to San Francisco from Los Angeles, and she will not miss the L.A. driving. Like not at all.
Senior Sales Manager, Advertising
Trevor van Woerden is Senior Sales Manager for Advertising at Inside Network. Prior to coming over to the Inside Network team, Trevor represented the mediabistro network specializing in social media. He also spent several years focused on developer targeted accounts with QuinStreet’s B2B division: internet.com. Trevor graduated summa cum laude with a BS in Chemistry and French from the College of Idaho.
Senior Marketing Manager
Ashley joined the Inside Network marketing team in 2012 after 7 years of wrangling with physics, astronomy, and chemistry authors as development editor for Pearson Science. When she’s not working marketing magic, you’ll find her in the kitchen whipping up delectable pastries, writing in a café, cursing at a sewing machine, or losing herself in a fantastical book. As a recent transplant to New York from San Francisco, she still marvels at commonplace miracles such as snow, high-volume foot traffic, and old buildings.
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