About Inside Mobile Apps
Inside Mobile Apps is an independent service of Inside Network, dedicated to providing news and market research to the social application ecosystem. Based in Palo Alto, California, Inside Mobile Apps focuses on mobile platforms, social applications, and monetization for developers and marketers.
Inside Network is a division of WebMediaBrands (NASDAQ: WEBM).
Who Reads Inside Network News?
Leading and emerging developers -Developers at all stages of business need to stay on top of the latest changes on social and mobile platforms. Inside Network’s news sites track technical and business changes affecting developers and entrepreneurs working in app development.
Advertisers, and marketing and digital agencies - Today’s mobile and social platforms open up opportunities and risks for marketing teams. Our marketing coverage is comprised of original reporting, exclusive metrics, and insights on the campaigns and strategies.
Industry analysts, investors, financial institutions, and journalists - Inside Network news sites are the leading source for analysis of breaking news, growth trends, and key events shaping the mobile and social app ecosystem. Our work has recently been cited by many large publications and news services, including:

Research Services and Publications
We publish original research to serve developers, marketers, and analysts interested in gaining a deeper understanding of the Facebook Platform and social gaming ecosystem. Our current research includes:
- AppData – Independent, Accurate Application Metrics and Trends
- Inside Virtual Goods: The Future of Social Gaming 2012
- Inside Virtual Goods: Tracking the US Virtual Goods Market, 2011 – 2012
- The Facebook Marketing Bible: A Comprehensive Guide
Justin Smith
Founder
Justin Smith is the founder of Inside Network, the first service dedicated to providing news and market research to the Facebook platform and social gaming ecosystem. Justin leads Inside Network’s analyst services, including AppData and Inside Virtual Goods.
Prior to Inside Network, he was Head of Product at Watercooler, now Kabam, a leading application developer on the Facebook Platform. Prior to Watercooler, Justin was an early employee at Xfire, the largest social utility for gamers, which was sold to Viacom in 2006.
Justin holds a degree in Computer Systems Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Award in Engineering.
Susan Su
Product Marketing
Susan Su leads marketing and product for Inside Network’s data services. Prior to Inside Network, Susan directed marketing for game payments startup Gambit Payments, and led social game company hi5′s first mobile integrations in key markets in Southeast Asia and Latin America. She has also worked at Google, contributing to internationalization efforts for Google Earth. Susan graduated from Stanford University with a degree in History.
Kim-Mai Cutler
Lead Writer, Inside Mobile Apps
Kim-Mai Cutler is lead writer for Inside Mobile Apps, Inside Networkís news site dedicated to covering applications and monetization on mobile platforms. Kim-Mai has previously written at VentureBeat, Bloomberg, The Wall Street Journal and Dow Jones Newswires covering consumer web technology, social networking and venture capital. Kim-Mai graduated from UC Berkeley with a degree in Political Science.
AJ Glasser
Managing Editor; Lead Writer, Inside Social Games
AJ Glasser is Managing Editor at Inside Network and lead writer for Inside Social Games, Inside Network’s resource for analysis and news covering the social games industry. Previously, she served as News Editor at GamePro Media and as San Francisco Correspondent for Gawker Media games blog, Kotaku. Her work can also be found in Future US Inc. publications like GamesRadar.com and the Official PlayStation and Xbox magazines. AJ earned her Masters of Journalism from Stanford University, and her undergraduate degree in International Relations from Mills College.
Brittany Darwell
Lead Writer, Inside Facebook
Brittany Darwell is lead writer for Inside Facebook, Inside Network’s site focused on the products and business of Facebook and its developer and marketer ecosystems. Brittany previously held a social media marketing position at Ignited. There she managed communities, developed content and provided social media strategy for clients including NBC Universal, Sony, Activision, Princess Cruises and Coca Cola’s Venturing and Emerging Brands unit. Brittany graduated with a journalism degree from the University of Missouri.
Kieran Barr
Vice President of Sales, Social Media Research
Kieran Barr is vice president of sales, social media research, at Inside Network. Prior to joining Inside Network, Kieran was vice president of business development and sales at Constellation Research, and Director of Sales at GigaOm Pro. Kieran also serves on the Board of Directors of the Puget Sound Research Forum. Kieran earned his BA in Finance, Economics, and Information Systems from the University of Washington.
Brendan Irvine-Broque
Content and Marketing Manager, Facebook Marketing Bible
Brendan Irvine-Broque is the Content and Marketing Manager for the Facebook Marketing Bible, the leading resource for marketing, advertising and developer strategies on Facebook. Brendan has several years of experience at the intersection of rich media content and technology, most recently as Director of Operations for PL70.net and co-founder of Maravil. In his past work, Brendan has focused on social media strategy and product development, with the aim of monetizing online content and driving traffic. Previously, Brendan founded and operated Cavern Discos, one of the premier online retailers of high-end vintage vinyl records. Brendan completed his undergraduate studies at UC Santa Cruz, graduating with a degree in Linguistics.
Kathleen De Vere
Writer
Kathleen De Vere is a writer for Inside Network. Prior to Inside Network, she worked in journalism and public relations. Kathleen has a joint degree in Political Science and International Studies from the University of Northern British Columbia.
Trevor van Woerden
Senior Sales Manager, Advertising
Trevor van Woerden is Senior Sales Manager for Advertising at Inside Network. Prior to coming over to the Inside Network team, Trevor represented the mediabistro network specializing in social media. He also spent several years focused on developer targeted accounts with QuinStreet’s B2B division: internet.com. Trevor graduated summa cum laude with a BS in Chemistry and French from the College of Idaho.
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