Over the summer, self-proclaimed media curmudgeon Charles Warner wrote a eulogy of sorts for the publishing industry, dated for July 2020. Albeit creative, the post was a dramatic spin on the issue that currently has CMOs in a state of sustained concern: programmatic buying.
The more likely press release distributed in 2020 on the topic is about the mutually beneficial results that publishers and buyers have found due to the efficiency and accuracy of the technology behind programmatic buying. In a marketing or advertising campaign, execution is just as important as the big picture and programmatic buying will assist in executing efficiently, even allowing for more time to focus on the big picture. Here are three benefits of programmatic buying, and how marketers in the mobile ecosystem can reap the rewards. (more…)
2K and Cat Daddy Games have announced the release of a major content update for WWE SuperCard, the collectible trading card game that sees users collecting cards representing their favorite Superstars and Divas and taking them into matches against other real players. The update adds more than 60 new cards for potential collection, new in-ring animations for cards and much more.
Earlier this year, Electronic Arts and PopCap announced the development of Peggle Blast, a free-to-play installment in the popular franchise, which challenges players to shoot balls at pegs to remove them from the screen. The company has now announced an official release date for the title, as Peggle Blast will hit iOS and Android devices on December 2.
Social sharing app Clippit has launched on iOS and Android devices, giving users a quick and easy way to share clips from live TV with their friends in the app, or on Facebook and Twitter. The platform allows users to browse popular clips, or create their own from the shows currently airing across a variety of networks.
Thanksgiving is right around the corner (for those that celebrate it this week), and app developers are capitalizing on the holiday by giving us all something to be thankful for: content updates in popular games, from High School Story to Spider-Man Unlimited and beyond. Here’s a look at a few of those updates, available across smartphones and tablets.
Appboy, which focuses on marketing automation for apps, has announced the launch of its install attribution feature, which helps marketers identify the steps a user has taken before downloading an app. When this new technology is used alongside Appboy’s existing user segmentation tools (and other products), companies can specifically target users based on their app install sources, and therefore communicate with them as effectively as possible going forward.
JumpStart has today announced the launch of Penguins of Madagascar: Dibble Dash on iOS and Android devices. Based on Dreamworks’ upcoming Penguins of Madagascar film (which hits theaters November 26), the game mixes elements from an endless runner with mathematical equations to create an educational experience in keeping with JumpStart’s focus. In the game, players run as far as they can as the four penguins, and can save any lost penguins by solving math problems.
NHN Entertainment has announced the launch of Help Me Jack: Atomic Adventure on Android devices. The free-to-play hack-and-slash experience takes players to a version of planet Earth that has been rocked by a mysterious explosion at a nuclear plant. The world is now populated by mutants, and players need to locate missing scientists, while defeating these mutants, to save the day.
User acquisition and marketing company Fiksu has released its indexes for October 2014, which show the full impact of the release of the iPhone 6 and iPhone 6 Plus, as well as Apple’s iOS 8 operating system. The App Store Competitive Index, which tracks the average number of daily downloads for the top 200 free iPhone apps in the US, hit an all-time high in October, at 7.8 million. That’s an increase of 42 percent over September and an increase of 39 percent year-over-year.
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