With Easter right around the corner, mobile game developer and publisher Game Insight has announced a variety of Easter-themed content updates across its many games on iOS, Android and Facebook. From Mystery Manor to The Tribez, fans of Game Insight’s titles have lots to keep them busy this Easter season.
Restaurant discovery platform Taste Savant has announced the launch of its mobile application on iOS, which aims to help users discover the best restaurants through its recommendation platform. The Taste Savant app features location-based searching, reviews and more, and offers support for restaurant reservations and order deliveries.
Mobile game company DeNA has announced the release of Isolani on iOS devices. The first-person-shooter takes players to the distant future, in a world controlled by robots. Players will complete missions to save fellow survivors, collecting multiple weapons and eliminating robotic enemies in the process.
Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week. (more…)
Square Enix has announced the launch of Hitman GO on iOS devices, bringing the famous Agent 47 to mobile devices in a turn-based puzzle game. Hitman GO was built to incorporate the franchise’s core mechanics (those seen in the brand’s many console games), like disguises, distractions and weapon variety, but offers the simplest possible game to appeal to the most players.
In the mobile world, app development continues to grow unabated. Mobile devices are anticipated to make up at least half of paid search clicks by next year. This growth is so rapid, that many app publishers lose sight of the prize: to monetize, all while building your brand and growing users.
There are many ways to increase engagement: providing relevant content, having a robust social media presence, or offering giveaways. Since a large factor in monetization is also about retaining your visitors you must constantly provide them with an incentive to return.
So, what are the best ways out there to monetize your app? There are quite a few companies in the mobile monetization space. Not all do it well. But I feel these four do:
After a successful release on Windows and Mac, Blizzard has launched its incredibly popular, free-to-play card battle game Hearthstone: Heroes of Warcraft on iPad. The multiplayer game sees players choosing one of nine hero characters, customizing their deck(s) with both attack and defense cards, and taking them into battle with the single goal of defeating the enemy hero.
Disney Interactive has further expanded its “Where’s My…?” franchise with the release of Where’s My XYY? on iOS, Android and Windows. The game stars China’s most popular TV cartoon character, a sheep named XiYangYang (XYY), as players are challenged with guiding water through dirt to help XYY defeat the Big Bad Wolf.
After a soft-launch in limited markets, Zynga has announced the worldwide release of FarmVille 2: Country Escape on iOS and Android devices. The game is a brand new experience in the FarmVille franchise, which sees players starting a new farm near the coast as they craft and sell a variety of crops and resources.
While a new game, FarmVille 2: Country Escape does connect to the Facebook version of FarmVille 2, as players will be able to send valuable resources between both farms to make extra progress.
Social Media Jobs
of the Day
New York, NY
IPPF/Western Hemisphere Region
New York, NY
Popular Right Now
- Imangi Studios adds cloud syncing, Easter updates to Temple Run 2
- A virtual Easter egg hunt comes to The Simpsons: Tapped Out
- Meet the kids from Monster High in Ghouls and Jewels on iOS
- Plants vs. Zombies 2 receives Zen Garden, Far Future World update
- Rebuild Quahog in Family Guy: The Quest for Stuff on iOS, Android