Relationship-Building App Refresh Redesigned on iOS
Relationship-building app Refresh has been redesigned on iOS, giving users more tools for creating better relationships based on common interests and important moments in the lives of the people they meet. The app aggregates a user’s Internet footprint, with data or “insights” from a variety of sources, including Facebook, Twitter, Google+, Instagram, Foursquare and AngelList, among others.
This update includes insights from new sources, including SlideShare, Quora, Yelp, Flickr and more. When all of this data combines, Refresh gives users a look at the lives of their business or personal contacts, giving them talking points for future meetings with those individuals. This may include names of family members, photos of recent vacations, information about hobbies and more.
Refresh syncs with a user’s calendar and offers notifications before meetings so they’re prepared. When meeting with a brand new contact, users can search for them and learn more about that person before the actual meeting, depending on the information they have made publicly available on their own social media profiles around the web.
Once users meet with their contact(s), they can jot down notes of details learned in conversations in order to have that memory “refresher” available before their next meeting. The app can also be used to introduce two contacts to each other, using template emails and some light information from each user’s Refresh profile.
In addition to new insight sources, other app updates include the ability to view news articles about contacts and their companies, visual support for the logos of schools and companies, as well as profile pictures for connections, and support for email notifications. Finally, the app’s layout of insights has been reorganized to offer users the best information about a user first (based on potential conversations).
“At Refresh, we’re focused on creating a tool that helps everybody build stronger relationships, and in the past few months, we’ve used data to understand what’s critical for connecting and making conversation,” said Bhavin Shah, CEO and co-founder at Refresh. “With that information, we took an informed position on which details are the most critical to know. We reorganized our insights to prioritize what’s most useful, while also making it easier for users to find specific facts to build trust and rapport.”