My.com study measures the way we use email on our phones
My.com has released a new email usage report, tracking how users engage with email, including on their phones. The data comes from a survey of 1,000 American Internet users, and found that 72 percent of users check their email on mobile devices, including both phones and tablets. Of those respondents, 48 percent use Android as their main mobile platform, followed by iOS at 38 percent and Windows at 9 percent.
The data showed and interesting relation between age and operating system, as 49 percent of users ages 19 and younger use iOS devices, while 44 percent use Android. The number of iOS users decreases to 34 percent for users 55 and older, as over 50 percent use Android devices.
Of respondents who check their email using their phones, the most used app was Google’s Gmail, at 48 percent, followed by Yahoo! Mail at 31 percent and their device’s native Mail app at 28 percent. Some users, at 9 percent, prefer to check their email without any apps.
The timing of receiving emails was also highlighted, as 67 percent of users allow push notifications to notify them when new, personal emails arrive. That number drops to 56 percent for business email users.
“We are seeing this paradox where people use email, but don’t feel that it meets their modern, mobile needs,” says Dmitry Grishin, Co-founder and CEO of Mail.Ru Group. “To make email better, we needed to move beyond the stale iteration tied to traditional desktops, and go mobile-first and mobile-only. myMail and @my.com can only be accessed from a smartphone or tablet. No password. This is the future of email, as told by everyday email users.”
My.com’s full report, which also examines general email usage outside of mobile devices, is available on the company’s blog.