Yodo1 partners with ZeptoLab to bring Cut the Rope 2 to KakaoTalk
Mobile publisher Yodo1 has announced a partnership with Cut the Rope developer ZeptoLab to co-develop a new game for the KakaoTalk mobile messaging and social platform. The pair will bring a new version of Cut the Rope 2 to players, designed specifically for KakaoTalk.
This announcement coincides with the news that Yodo1 is opening new offices in Tokyo and Seoul, with the goal of meeting the growing demand from Western developers to enter Asian markets.
In addition to a new version of Cut the Rope 2, Yodo1 will bring all of ZeptoLab’s other games to the Chinese market, including the other games in the Cut the Rope franchise.
“We’re very proud to partner with ZeptoLab as we both expand our operations into Asia,” said Yodo1 CEO Henry Fong. “We co-developed new editions of Cut the Rope: Time Travel and Cut the Rope 2 to become hits in China, and we’ll apply the same culturalization strategy when we launch Cut the Rope 2 on KakaoTalk. Now that we have a large presence in China, the US, and the top English-speaking markets, our next goal is to capture the top monetizing markets of Korea and Japan.”
KakaoTalk first launched in South Korea, and has also found popularity in other Asian markets, including Japan. The platform has over 135 million registered users worldwide, and has been embraced by many social game developers. As examples, King announced Candy Crush Saga for KakaoTalk in September 2013, while Game Insight announced the development of 2020: My Country for the platform last October.
“Our co-development of a game for KakaoTalk with Yodo1 will support our goals of reaching new markets,” added ZeptoLab CEO Misha Lyalin. “We want to ensure that players across the world can enjoy our games, and we’re confident Yodo1 will help us bring our unique game experience to new fans in China and Korea.”