Batman returns to Puzzle & Dragons in second cross-promotion
After the success of the original Batman campaign in GungHo Online Entertainment’s Puzzle & Dragons, Warner Bros. Interactive Entertainment and GungHo have announced a second cross-promotion, featuring even more characters from the Batman franchise.
From now until January 5, Puzzle & Dragons players will be able to interact with 11 characters, specifically from the world of the Batman: Arkham Origins video game. These include Deathstroke, Bane and Solomon Grundy, with more characters from Blackgate Prison being available as monsters to collect for players’ teams.
In addition, Batman, Robin and Catwoman make a return appearance in the game’s premium Rare Egg Machines, giving players a second chance to collect those characters they might have missed when the first event took place in November 2013.
Puzzle & Dragons has passed 25 million downloads worldwide, and has played host to multiple cross-promotions with various brands. In addition to Batman, the game has featured special events for Supercell’s Clash of Clans, Taito’s Groove Coaster Zero, and even Rovio’s Angry Birds.