Arkadium study finds in-app purchases more likely in mobile games over Facebook
Casual games developer and publisher Arkadium today released the results of a study of 1,500 cross-platform gamers, analyzing the purchasing and playing behaviors of these players in both mobile games and on Facebook.
Conducted by Peanut Labs, the study measured an even mix of both males and females, age 18 or over, from the US. The study found that gamers tend to interact more frequently with Facebook games, with 56 percent of respondents saying they play three or more Facebook games a week, while only 48 percent play three or more mobile games each week.
However, in-app purchases are more likely to be conducted inside mobile apps than in Facebook games. Only 38 percent of the total pool of 1,500 gamers had made a purchase inside a Facebook game, while 43 percent of them had made a purchase inside a mobile game. There wasn’t a distinction between making purchases inside free-to-play or paid apps, but 15 percent of men and 19 percent of women had purchased an app costing up to $0.99 at least once.
As games tend to retain their popularity via members of social circles all playing the game together, or through the viral nature of requests sent through Facebook, it’s no surprise that 63 percent of those gamers questioned said they had discovered a Facebook game through a friend’s direct invitation. For mobile games, 47 percent say they discover games via word of mouth.
Throughout it all, 46 percent of respondents said that social play with friends is the most important feature when playing a game. This demand for social interaction is often considered a factor behind many game closures, as users will stop playing after their friends do, even if they were previously having fun playing the game.
Check out the full infographic below. Be sure to follow Arkadium’s titles, including Mahjongg Dimensions Blast on Facebook, via AppData, our tracking service for mobile and social apps and developers.