Music streaming app Rhapsody adds editorial content on iOS
Image courtesy Rhapsody
Music streaming service Rhapsody has announced a major update to its iOS app, giving subscribers much more content, and much more reason to stay inside the app for longer stretches of time. The update brings Rhapsody’s editorial content to users, giving them a chance to read about their favorite artists on the go, without leaving the app or loading an external website.
The Rhapsody update brings artist interviews, album reviews, videos, new artist recommendations and more to the service, which is available as a 14-day free trial for new users. Using more than 10 years of curated content, subscribers have access to playlists built around a genre or around a particular artist.Rhapsody General Manager Brendan Benzing says the move comes in response to the growing number of users that use their mobile phones as their main point of interaction with the serveice. “Curation and editorial content has been the cornerstone of Rhapsody since its inception, and we’ve brought it forward in an intuitive and engaging way for our iOS devices.”
Social features are also available in this version of the application, as users can share their favorite tracks and albums with friends. Music can be downloaded for offline play, saving on cellular data usage, and tracks can be marked as favorites for later repeated streaming.
“We’re more than a ‘search/find/play’ service. Let’s face it—that search bar can be intimidating when you can listen to virtually any song in the world. So, we guide listeners through that massive catalog by introducing them to new music and old favorites via curated editorial programming,” added Benzing, via a company release. “It’s like the difference between shopping at Nordstrom versus Costco.”
Rhapsody isn’t the only music streaming service that has improved its mobile offering. For instance, Sony Music Unlimited recently launched offline listening and higher quality streams. Both updates confirm the importance of offering more features to mobile users to keep their attention in an increasingly crowded mobile landscape – a genre that now has to compete with Apple’s own iTunes Radio, which was announced back in June.