iOS gains on Android, sees an increase in sales in early 2013
Image courtesy Apple
The gap between iOS and Android sales narrowed during the period of March to May 2013, according to a new report published by Kantar Worldpanel.
Compared to the same period last year, Android has seen very little growth, while iOS saw sales increase by 3.5%. Android still leads iOS with 52% of smartphone sales during the period, however, iOS increased from 38.4% to 41.9% of total sales year-over-year.
Windows continues to sit in third with 4.6% of sales, an increase of 0.9% over the same period in 2012.
The increase in iOS sales figures can partially be attributed to the arrival of the iPhone on T-Mobile. According to Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo, “the highly anticipated release of the iPhone on T-Mobile has benefited iOS in the latest 3 month period, though it has not yet impacted T-Mobile’s share in the market.”
T-Mobile remains in fourth place with 10.1% of all smartphone sales, with Verizon, AT&T and Sprint sitting in places 1-3 with 34.6%, 29%, and 12.7% of sales each, respectively.
“iOS’ strength on T-Mobile appears to be the ability to attract first time smartphone buyers, upgrading from a featurephone,” Sunnebo continues. “Of T-Mobile consumers who bought an iOS device since it launched on the carrier, 53% had previously owned a featurephone, well above the market average of 45% of iOS owners who previously owned a featurephone.”
In addition, the report found that 28% of T-Mobile customers with plans to upgrade their current phone are looking at an iPhone as their next device.
[H/T Mobile Marketing Watch]