Yahoo! acquires ‘Smartr Contacts’ developer Xobni
Yahoo’s recent shopping spree isn’t over yet, as the company’s latest acquisition is Xobni, maker of email and address-book based plugins and apps.
Xobni was founded in March 2006 by Adam Smith and Matt Brezina in Cambridge, Massachusetts. The company moved to San Francisco in late 2006, and launched its first product, Xobni for Outlook, in 2008. It was built to offer faster searching of email archives (Xobni is “inbox” spelled backwards).
Since then, Xobni has released clients for Android, iPhone, Blackberry and others. These products, like “Smartr Contacts for iPhone,” will remain unchanged for current users until July 2, 2014, but no new purchases of premium products are being accepted.
According to multiple sources speaking with All Things D, the Xobni acquisition set Yahoo back $30 million to $40 million, and the team has confirmed on the Xobni blog that they have been transferred to Yahoo’s Sunnyvale offices.
“Did you ever meet someone who truly “gets” you? That’s how we feel about Yahoo!,” Xobni’s official announcement reads. “The power within every Xobni product is that it responds to how you communicate. Every day you demonstrate who and what is important to you. That can benefit not just your inbox or smartphone, but the many services you use.
“Yahoo! gets that, and they want us to use our platform to make many Yahoo! services better for you. This is just the type of gig we’ve been preparing for throughout our history. We look forward to letting the results speak for themselves.”
[H/T All Things D]