Yahoo! acquires fantasy sport app developer Bignoggins
Yahoo has been on a shopping spree since its purchase of Tumblr on June 20th. Yahoo purchased the one-man start-up Bignoggins Productions on Monday to strengthen its own fantasy sports apps offerings.
Bignoggins has developed popular paid fantasy sports apps such as Fantasy Monster and Draft Monster. While Yahoo will not continue distributing these applications, it will integrate these apps technologies into its own fantasy sports applications.
Bignoggins founder, Jerry Shen, will be joining Yahoo’s mobile engineering team. He has also announced they have planned on hiring new talent through his blog.
Yahoo has not disclosed purchase price, though it is unlikely to make a significant dent in Yahoo’s wallet. With this purchase in addition to its $1.1 billion acquisition of social network Tumblr, CEO Marissa Meyer has shown increased efforts to strengthening its service offerings. Fantasy Sports is one of Yahoo’s strongest services since introducing it 1999. Though it is a small acquisition, the company is taking necessary steps to improve its current offerings.