Onavo looks at the market share for app discovery apps

Onavo logoiOS app discovery service AppGratis is the most used discovery app among iPhone users, according to Onavo, a company that tracks data usage for users. Discovery apps have become a platform for other mobile developers to get their apps to stand out from the combined 1.5 million apps on the Apple App Store and Google Play. These discovery apps promote a paid app by featuring it for free or at a steep discount for a limited time. Paris-based AppGratis grabbed a 4.6 percent share of iPhone users as of February, which Onavo defines as the percentage of U.S. iPhone users who, within a 30-day period, open an app at least once.

AppAdvice.com’s Apps Gone Free, which is known for allowing the community to give their input as to what paid apps Apps Gone Free should offer for free, nabbed a 1.9 percent share of the market, and held steady at that mark for the past three months. Appsfire held down market share of iPhone users in the past three months, with a slight bump in market share in January. AppTrailers, where users can watch video trailers of apps and get rewarded for it, fell in market share over the past three months, from a 1.3 percent market share of iPhone users to 1 percent.

Smaller app discovery services like FreeAppADay grew its market share in the past three months from .4 percent to .75 percent and Appoday barely moved the needle from .62 percent to .69 percent.

Onavo is able to collect usage data on apps because its two free consumer apps, Onavo Extend and Onavo Count, monitor app data usage for users. Onavo anonymously collects that usage data of third-party apps from the millions of users who have downloaded and use Extend or Count on their mobile device.Onavo AppGratisOnavo Apps Gone FreeOnavo AppsfireOnavo AppTrailersOnavo FreeAppADayAppoday

Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Web Developer

Lincoln Center for the Performing Arts
New York, NY

Senior Manager Social Media

Discovery Communications
New York, NY

Marketing Services Manager

McMurry/TMG
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.