Glu Mobile launches first real-money gambling game

Glu Mobile logoGlu Mobile today announced the launch of the company’s first real-money gambling game in the U.K. The game was made possible through the company’s partnership with mobile gambling service Probability PLC.

The title is a slots game featuring intellectual property from the mobile game developer and publisher Glu’s Samurai vs. Zombies Defense game. The game, titled Samurai vs. Zombies Slots, is browser-based, and only available on Probability’s network in the U.K. Probability will also distribute the game through its U.K. betting firm partners like Paddy Power, William Hill and Probability’s white label partners.

“We are pleased to expand our mobile portfolio to include real-money gambling,” says Niccolo de Masi, Chief Executive Officer of Glu Mobile, in a statement. “We anticipate that real-money gambling will continue to gain momentum globally and believe that with this offering, Glu is well positioned to capitalize to the extent that additional markets adjust regulations. We plan to leverage Probability’s extensive partner network to further extend Glu’s successful original IP to new demographics.”

The partnership between Glu Mobile and Probability is structured in such a way that Probability provides a comprehensive operational role, accepting all real-money gambling regulatory responsibilities.

Glu’s stock closed today up 16.94 percent to $2.83 a share, following the announcement for the real-money gambling title’s release. Glu’s Q4 2012 earnings showed that the company’s revenues were up 1 percent quarter-over-quarter to $18.5 million, and up 24 percent year-over-year.Glu Mobile stock March 12 2013

Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

One Response to “Glu Mobile launches first real-money gambling game”

  1. 每日观察:关注85%受访者更青睐应用程序等消息(3.13) | GamerBoom.com 游戏邦 says:

    [...] Glu’s stock closed today up 16.94 percent to $2.83 a share, following the announcement for the real-money gambling title’s release. Glu’s Q4 2012 earnings showed that the company’s revenues were up 1 percent quarter-over-quarter to $18.5 million, and up 24 percent year-over-year.(source:insidemobileapps) [...]

interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Web Developer

Lincoln Center for the Performing Arts
New York, NY

Senior Manager Social Media

Discovery Communications
New York, NY

Marketing Services Manager

McMurry/TMG
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.