Distimo: 2% of top iPhone publishers are new, 3% on Google Play
Before analyzing new publishers and apps, Distimo took a look at the growth of the two app stores. Google Play showed the most growth since August 2012, increasing daily revenues by 107 percent across the 20 biggest countries. In the past six months, the Apple App Store for iPhone and iPad showed less growth compared to Google Play, but daily revenues still grew by 52 percent. Last month, Google Play’s daily revenues increased 17 percent, while the Apple App Store increased by 3 percent. Note that the absolute values on the Apple App Store were already much higher than Google Play’s. Lastly, there’s a combined 1.5 million apps on the Apple App Store and Google Play
The Dutch firm first analyzed the top 250 publishers within the last four months from October 2012 to January 2013 in the U.S., finding that only 2 percent of the top 250 publishers are new on the U.S. Apple App Store for iPhone compared to 3 percent for Google Play in the U.S. Revenue-wise, the new publishers in Google Play accounted for 1.2 percent of total revenue, which includes in-app purchases, for the app store, while new publishers in the Apple App store for iPhone accounted for .25 percent. Some of the top new publishers included Magic Mirror, developer of the ElfYourself by Office Max app on iPhone and iPad, and the makers Snapchat on Android. Among the newcomers in both app stores, Google Play had more new publishers launching apps versus the Apple App Store, with an average of six free apps, while new publishers in the Apple App Store for iPhone published an average of two free apps.
Now when Distimo took an in-depth look into new apps, 17 percent of the top 300 apps in the U.S. Apple App Store for iPhone were new apps, while 12 percent of the apps were new on Google Play in the U.S. The company classified a new app in this report as an app from a publisher that was first seen within the last four months — from October 2012 to January 2013. Despite a larger percentage of new apps among the top 300 apps on the Apple App Store when compared to Google Play, new apps in Google Play gained more revenue than new apps in the Apple App Store. On Google Play in the U.S., 18 percent of total revenue, including in-app purchases, came from new apps, on the flip side, 12 percent of total revenue was generated by new apps in the U.S. Apple App Store for iPhone.
Distimo then looked at the velocity of the new apps in terms of how fast the apps were downloaded and made money. The most downloaded new apps on the Apple App Store worldwide were Temple Run 2, Google Maps and NHN Japan’s puzzler Line Pop. In 24 hours after the app released, all three apps garnered more than one million downloads worldwide. Temple Run 2 from Imangi Studios in particular, raked in 20 million downloads across all platforms in four days and 50 million in two weeks. The U.S. was the country that drove the most downloads to the top 10 new apps.
Distimo also revealed the top new apps to generate $1 million in revenue worldwide from October 2012 to January 2013. The top three apps to do so were Angry Birds Star Wars (HD version as well), Grand Theft Auto: Vice City and Temple Run 2. Each of these apps pulled in $1 million worldwide, one week after release. For the business model of these apps, eight of the 10 apps were paid apps, of which four had in-app purchases. The other two apps were based on the freemium model.
Distimo will host a free webinar on the subject of new publishers and apps, which was covered in this report, on March 4 at 5:00 p.m. CET. Head here to register.