Mobile game publisher Mominis today announced that it is rebranding as PlayScape, a name based off the company’s existing platform PlayScape, which offers cross-game experience points and currency.

“We’ve grown exponentially and evolved significantly, and we want our name and brand to reflect that,” said Eyal Rabinovich, co-founder of MoMinis in a statement. “PlayScape represents our vision of providing a fully integrated ecosystem, from development and distribution, to optimization and data analysis in one holistic offering.”

After five years as Mominis, the company will be not only change its logo and website domain name, but also all of its existing products under the PlayScape name — PlayScape Studio, PlayScape Platform and PlayScape Center.

PlayScape, has acquired 40 million users to date, with six million monthly active users and one million daily active users. The publisher plans to launch 100 games in 2013, ranging from arcade games to action games to puzzlers.

The Israeli company recently secured $6 million in Series B funding from Gemini Israel Ventures as well as from previous investor BRM Group. The company plans to land another $4 million in equity to complete the latest round.