Report: Smartphone commerce up 128% on Black Friday, 221% on Thanksgiving
Mobile commerce startup Branding Brand released today an analytics report for Black Friday sales on mobile devices detailing that there was a 128 percent year-over-year increase in Black Friday sales and a 221 percent year-over-year increase in Thanksgiving day sales.
Not only sales were up on Black Friday, visits were up by 101 percent, page views increased by 99 percent and the average order value decreased by 7.46 percent. Thanksgiving day visits were up by 103 percent, page views rose by 133 percent and average order value increased by 19 percent.
The Pittsburgh, Pa.-based company, which was founded in 2008, compiled an index of 66 mobile sites developed by Branding Brand for retailers across a variety of categories including apparel, health and beauty and home goods. The company says it’s the largest index that details only commerce sites specifically made for smartphones, as opposed to non-optimized desktop commerce sites with mobile traffic.
Branding Brand, a mobile commerce platform that powers mobile commerce for sites and mobile apps from brands such as American Eagle Outfitters, Crate & Barrel, and Ralph Lauren, raised $7.5 million in Series A funding back in October, led by Insight Venture Partners, with participation from CrunchFund and Eastern Advisors.