KingsRoad developer Rumble Entertainment activates on its multiplatform strategy with a second game, Nightmare Guardians, launching on tablets in early 2013.

The company has an aggressive growth strategy aimed at being both developer and publisher right from the point of launch. Rumble secured a $15 million first round of funding nearly a year ago before any of its games had been released. But, as CEO Greg Richardson tells Inside Social Games, Rumble was already hard at work on developing a suite of titles to straddle mobile, social and open web platforms. By covering all the rapidly growing bases, the company is better set up to act as a publisher of third-party titles on any or all of these platforms.

An interesting use case comes from releasing Nightmare Guardians straight to tablet. Based on research collected by Rumble, tablet players spend an average of 25 to 35 minutes in a game session. In contrast, smartphone players only spend 3 to 5 minutes — which isn’t enough time for most games to do the matchmaking needed to create quality synchronous multiplayer. Additionally, smartphones run on a range of connection types — 3G, 4G, WiFi, etc. — while most tablets tend to run games on WiFi only.

“That doesn’t mean we don’t care about smartphones,” Richardson explains. “We definitely have ambitions for smartphones, but we wanted to hit [tablets first]. Our 3D graphics and production values are better suited to tablet screens.”

Read the rest of this story on our sister site, Inside Social Games.