ComScore: Smartphone penetration crosses 50 percent threshold for the first time
Up eight percent since June, smartphone penetration has reached 51.0 percent, with 119.3 million U.S smartphones users, according to ComScore’s latest Mobile Subscriber Market Share report. From June to September 2012, ComScore reported that Apple’s market share among smartphone platforms had the largest lift at 1.9 percent to 34.3 percent. Android jumped by 0.9 percent to 52.5 percent.
Once again Apple was the fastest growing platform in the smartphone market, moving from 32.4 percent in June to 34.3 percent in September, despite Google remaining the top platform with 52.5 percent of the smartphone market share.
Samsung remained the top mobile OEM in the U.S., up 0.4 percent. Apple’s 17.5 percent market share, up 2.1 percent, moves the manufacturer even closer to the second place, OEM LG, with 17.7 percent market share, down 1.1 percent. The other two Android manufacturers, Motorola and HTC, both fell with Motorola down 0.8 percent to 10.9 percent market share and HTC down a 0.2 percent to 6.2 percent.