Google’s data shows spike in holiday mobile searches and ad clicks

Google revealed on its mobile ads blog today data that shows a rise in holiday mobile searches and ad clicks.

Since the holiday season is just around the corner Google looked into its data to understand how mobile behavior changes during national holidays throughout the year when people have the day off from work or school.Google Mobile Ads Blog Labor Day ad clicks

Using Labor Day as an example, which fell on Monday Sept. 3 this year, Google found that smartphone searches were up seven percent and tablets were up 25 percent compared to searches on a typical Monday.

Mobile ad clicks had an even higher jump than searches, with ad clicks on smartphones at nine percent and tablets at 39 percent more than ad clicks on regular Monday.

Google added that it sees the same trends during other holidays that are also big shopping days like Thanksgiving, Black Friday and Cyber Monday.Google Mobile Ads Blog Thanksgiving 2011 ad clicks

Last year for Black Friday, smartphone searches rose by 17 percent and tablet searches by 40 percent compared to a normal day. Ad clicks on smartphones jumped by 61 percent when stacked up against a typical day and tablets by more than 100 percent, while also staying above average in the following days.

Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

One Response to “Google’s data shows spike in holiday mobile searches and ad clicks”

  1. Tapjoy sees ad revenue spike nearly 50 percent during holidays says:

    [...] rate (CTR) and conversion rate around Valentine’s Day. Other companies like Google, witnessed a spike in ad clicks around particular holidays, where the company saw ad clicks on smartphones [...]

interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Web Developer

Lincoln Center for the Performing Arts
New York, NY

Senior Manager Social Media

Discovery Communications
New York, NY

Marketing Services Manager

McMurry/TMG
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.