Apple CEO Tim Cook apologizes for iOS 6 Maps

In an open letter to his customers Apple CEO Tim Cook today apologized for iOS 6 Maps’ poor performance, saying the app falls short of the company’s commitment to deliver the best experience possible to its customers.

Cook recommends that, until the Maps app is improved, users try alternative map apps available on the Apple App Store like Microsoft’s Bing, MapQuest and Waze, or use Google or Nokia maps by creating shortcuts to their websites on an iOS 6 device’s home screen.

As we’ve reported earlier this week, alternative transit apps like HopStop, Embark and Transporter have already seen a significant boost in downloads since iOS 6 was released, and it’s safe to assume Cook’s letter will have a similar affect on the navigation apps he recommended.

Apple’s newly released iOS 6 on iPhone, iPad and iPod Touch doesn’t include transit directions in its new Maps app, a feature many city folks relied upon until now. In addition, the features that are in the app have served up misplaced businesses, city name misspellings and distorted 3D images to the users. A Tumblr was created to visually show some of the issues users have been experiencing from the Maps app. Apple told the BBC on Sept. 21 that the Maps app will “improve.”

Cook’s letter is included here in full:

To our customers,

 

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

 

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

 

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

 

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

 

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

 

Tim Cook
Apple’s CEO

Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

5 Responses to “Apple CEO Tim Cook apologizes for iOS 6 Maps”

  1. MapQuest, Talking Lila the Fairy, Google Play Magazines and more on this week’s top free mobile apps says:

    [...] YouTube retained the No. 1 spot and Apple developed apps like Podcasts and iTunes U remained in the top 10 as well on the top free iPhone apps chart this week. But a lot of new apps threw their hats into the ring. Gameloft’s football simulator NFL Pro 2013 released on Sept. 27, debuting quite well at the No. 6 position. The 2012 Ryder Cup app which provided live coverage and video highlights of the event landed at the No. 21 spot. Another golf related app, EA’s Tiger Woods PGA TOUR 12, added ios 6 support, which pushed the app up the ranks to the No. 16 position. Navigational app MapQuest rose up to the No. 20 in lieu of Apple’s poorly received iOS 6 Maps app. [...]

  2. This week’s headlines from across Inside Network says:

    [...] Apple CEO Tim Cook apologizes for iOS 6 Maps [...]

  3. ChangeWave: iPhone 5 selling at record rates based on buying intention; consumers don’t have a problem with Apple Maps says:

    [...] was “no problem at all/haven’t experienced any problem,” even though Apple has publicly apologized about its Maps app. The other 10 percent of people broke down into 3 percent saying it was a [...]

  4. Scott Forstall, John Browett to leave Apple says:

    [...] who’s responsible for iOS software, might have taken some of the blame for the Maps app fiasco. Senior vice president, Mac software engineering Craig Federighi will now lead engineering efforts [...]

  5. Google Maps released on iOS says:

    [...] post the horrific or funny experiences they had with Apple Maps. Apple CEO Tim Cook even wrote an apology letter for Apple Maps’ [...]

interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Performance Marketing Manager

DeNA
San Francisco, CA

WTTW/WFMT Web/Digital Developer

Window to the World Communications (WTTW/WFMT)
Chicago, IL

Web Editors for NBCNewYork.com

WNBC Owned Television Stations
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.