Facebook looking to relaunch Karma app as ‘Facebook Gifts’ product
We might soon see the results of Facebook’s acquisition of gift-giving app Karma, as the social network appears to be gearing up to launch a product called “Facebook Gifts.”
The company temporarily posted a new job listing this week for a “merchant operations analyst” with a number of responsibilities related to on-boarding new merchants, managing assets and inventory.
“We are looking for an individual with strong communication, organizational, and problem-solving skills to help us launch our Facebook Gifts product,” the listing read before it was taken down last night. A Facebook spokesperson said the company did not have any information to share.
The Next Web reports that is has a source saying Facebook will debut its social gifting product in the U.S. within the next few weeks.
In May, Facebook bought Karma, an iOS and Android app that allows users to choose gifts for their friends from a curated set of products. It also suggests friends to whom a user could give gifts to based on their recent Facebook posts. When users choose a gift, the recipient is notified so that he or she can provide their mailing address. The recipient also has the option to swap the gift for something else.
The Karma app is still available from the Apple App Store and has about 2,000 monthly active users connected with Facebook, according to AppData. We couldn’t find the app in Google Play. Although the social network said it would keep Instagram running under its own brand, the job post reference to “Facebook Gifts” suggests that it is likely to rebrand Karma since it was less known than Instagram.
Continue reading on our sister site, Inside Facebook.