Nielsen: teens lead growth in smartphones

A survey from information and measurement company Nielsen found that 74 percent of 25-34 year olds now own smartphones, up from 59 percent in July 2011. Teenagers between the ages of 13 and 17 specifically demonstrated the greatest increase in smartphone adoption, with a majority of 58 percent of American teens owning a smartphone, compared to 36 percent who said they owned a smartphone last year.

Overall, smartphone penetration continued to grow in July 2012, with 55.5 percent of mobile subscribers in the U.S. now owning smartphones, a significant increase over July 2011 when only 41 percent of mobile subscribers owned smartphones.

Nielsen analyst Nichole Henderson said that mobile carriers and manufacturers should consider how to market to teens as they increase in their share of smartphone owners.

Android continued to lead the market in both the majority of smartphone owners and those who obtained their device in the last three months now owning an Android device. iPhone was close behind with a 34 percent share of smartphone owners and 33 percent of recent smartphone buyers. BlackBerry, by comparison, dropped to an 8 percent share of the U.S. smartphone market and 3 percent of recent adopters.

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5 Responses to “Nielsen: teens lead growth in smartphones”

  1. 尼尔森:青少年智能手机用户群体增长迅速 | 云动态 says:

    [...] 来源:Inside Mobile Apps [...]

  2. 尼尔森数据:青少年智能手机用户群体增长迅速 – 手机游戏开发 says:

    [...] source from insidemobileapps. [...]

  3. 미국 스마트폰 성장,10대층이 주도 | techNeedle says:

    [...] [원문보기] 한국, 유료앱 다운로드 비율 최하위권 /* [...]

  4. [techNeedle News] 미국 스마트폰 성장,10대층이 주도 외 | 르호봇 says:

    [...] 닐슨에 따르면, 미국 휴대폰 가입자 중 스마트폰 사용자가 작년 대비 크게 늘어 절반 이상이 55.5%를 기록했다. 특히 10대층의 스마트폰 보급율은 1년 만에 36%에서 58%로 대폭 상승해 전체 성장율을 견인했다. 따라서 청소년층을 위한 스마트폰 컨텐트의 중요성은 더욱 높아질 전망이다.[원문보기] [...]

  5. [techNeedle News] 미국 스마트폰 성장,10대층이 주도 외 | VentureSquare says:

    [...] 닐슨에 따르면, 미국 휴대폰 가입자 중 스마트폰 사용자가 작년 대비 크게 늘어 절반 이상이 55.5%를 기록했다. 특히 10대층의 스마트폰 보급율은 1년 만에 36%에서 58%로 대폭 상승해 전체 성장율을 견인했다. 따라서 청소년층을 위한 스마트폰 컨텐트의 중요성은 더욱 높아질 전망이다.[원문보기] [...]

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