Consumers spend 20% more per transaction on iPad than other mobile devices – Adyen

The iPad is the most-used mobile device for payments, according to the results of an 8-month long study conducted by payment solution service Adyen.

The study, which analyzed the number of payments originating from mobile devices in a given month compared to the total number of transactions Adyen processed, shows that consumers spend 20 percent more on average via iPad compared to purchases made on other mobile devices. Out of all payments Adyen processed during the study, 3.6 percent came from mobile, 3 percent from iPhones and 1.5 percent from Android. Not surprisingly, Adyen sees the most growth in payments coming from iPad and Android.

As to the 20 percent bump on volume on iPad versus other devices, it’s worth noting that iPad-only apps tend to have a higher price point for paid downloads. Additionally, the iPad serves as a multi-person tool in many houses, meaning users are more likely to purchase a broader variety of apps than they would for a phone used by only one person.

Adyen also shared an overview of payment methods used in Europe with Inside Mobile Apps in addition to the results of its study. Cash-based methods and e-banking held far more influence in some countries (Sweden, Poland, Belgium) compared to Visa or Mastercard, which are the most-used credit cards fueling mobile payments in North America. Germany had the most diverse set of mobile payments with 21 percent using one of two internet banking methods, 20 percent using traditional bank transfers, 18 percent using Open Invoice, another 18 percent using ELV (Electronic Direct Debit), 12 percent using credit cards and just 11 percent going through Paypal.

Applift_Thumbnail Sponsored Post

Read AppLift's 5 Steps to Successfully Market your Free-to-Play Game!

Tackle Free-to-Play's marketing and advertising challenges with AppLift's new eBook! Learn how to make the most out of all the distribution channels out there, both within and outside of the app stores, and acquire paying and loyal users for your game! Read Full Post.

Leave a Reply

2 Responses to “Consumers spend 20% more per transaction on iPad than other mobile devices – Adyen”

  1. מחקר: 20% יותר רכישות מתבצעות באמצעות האייפד מאשר עם מכשירים סלולרים | טאבולה מדיה- בית הוצאה דיגיטלי says:

    [...] מקור: Insidemobileapps [...]

  2. New Adyen Study Finds Mobile Device Spending Tripling, iPad Leading the Pack says:

    [...] popularity matches a previous Adyen study finding that consumers spend 20 percent more on the iPad than other devices. The Summer 2012 study found the iPad and Android devices having the biggest growth in [...]

interested in advertising with inside mobile apps?

Social Media Jobs
of the Day

Web Developer

Mullen
Winston Salem, NC

Director of Social Media

Moosylvania
St. Louis, MO

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.